Growth Hacking with Digital Marketing (Now with AI!)

Growth Hacking with Digital Marketing (Now with AI!), available at $139.99, has an average rating of 4.32, with 193 lectures, 11 quizzes, based on 8282 reviews, and has 61914 subscribers.

You will learn about Integrate the data-driven and adaptive culture of Growth Hacking to improve digital marketing results. Track, analyze, and leverage traffic and product usage data using Google Analytics. Design customer action funnels and calculate per-user LTV / CAC. Tell better stories and write marketing content to improve conversion rates. Grow social media audiences using bots and organic techniques. Segment email lists and automate email marketing communications. This course is ideal for individuals who are The course is ideal for people looking to grow an existing organization's user or customer base, develop the skills necessary to launch a career in digital marketing, or seeking to add a digital component to their existing marketing skillset. It is particularly useful for The course is ideal for people looking to grow an existing organization's user or customer base, develop the skills necessary to launch a career in digital marketing, or seeking to add a digital component to their existing marketing skillset.

Enroll now: Growth Hacking with Digital Marketing (Now with AI!)

Summary

Title: Growth Hacking with Digital Marketing (Now with AI!)

Price: $139.99

Average Rating: 4.32

Number of Lectures: 193

Number of Quizzes: 11

Number of Published Lectures: 88

Number of Published Quizzes: 4

Number of Curriculum Items: 208

Number of Published Curriculum Objects: 96

Original Price: $189.99

Quality Status: approved

Status: Live

What You Will Learn

Integrate the data-driven and adaptive culture of Growth Hacking to improve digital marketing results.
Track, analyze, and leverage traffic and product usage data using Google Analytics.
Design customer action funnels and calculate per-user LTV / CAC.
Tell better stories and write marketing content to improve conversion rates.
Grow social media audiences using bots and organic techniques.
Segment email lists and automate email marketing communications.

Who Should Attend

The course is ideal for people looking to grow an existing organization's user or customer base, develop the skills necessary to launch a career in digital marketing, or seeking to add a digital component to their existing marketing skillset.

Target Audiences

The course is ideal for people looking to grow an existing organization's user or customer base, develop the skills necessary to launch a career in digital marketing, or seeking to add a digital component to their existing marketing skillset.

Become a certified growth hacker! Join a network of more than 45,000 alumni and teams from top firms, like PayPal, IBM, Accenture, and others in the world’s bestselling growth hacking course!

Grow your digital marketing results faster through the power of growth hacking! In this industry-leading course, you’ll discover the extraordinary benefits of digital metrics, including lean analytics, web traffic, digital conversion funnels, and LTV and CAC calculations. You’ll also gain access to cutting edge info about inbound marketing, email marketing, SEO, paid acquisition, public relations, viral marketing, and much more!

You can now earn your Eazl Growth Hacker certificate by completing 100% of this course. Eazl will customize, host, and issue your certificate so that you can impress clients and employers with your knowledge and commitment to building growth hacking skills!

Introducing…The Digital Marketing Toolkit for the Connected Economy

Want to have huge success in modern digital marketing? With this remarkable course at your fingertips, you can hone the much-needed skills to attract and retain customers through any online channel. By leveraging the advantages of growth hacking, you can:

Compete head-to-head with even the biggest firms in Silicon Valley
Build your business with secrets unknown to most entrepreneurs
Qualify for more prestigious and higher-paying digital marketing jobs
Improve your outcomes with content marketing, social media, and SEO
Discover the real potential of email marketing, viral marketing and public relations
Lead digital marketing teams to massive increases in conversion rates
Multiply your results with growth hacking applied across numerous channels

The demand for digital marketing experts is increasing every day, and one of the key factors of success is keeping up with the latest trends. This growth hacking course puts you in the driver’s seat with the most relevant, most effective information available.

And no boring power point slides, ever! This flagship course was developed in partnership with leading instructional designers. The course is exceptionally well-crafted, allowing you to learn growth hacking concepts and apply them immediately. You’ll also enjoy the beautifully animated learning modules, developed by Eazl’s own animation team.

Growth Hacking – The Secret Key to Digital Marketing Mastery

Ready to get feedback quicker – and make changes faster – to supercharge your digital marketing results? You’ve got all the strategies you need in this growth hacking course.

In the first part of the course, you’ll gain essential “big picture” skills, including developing your customer personas, interviewing your target markets, and analyzing your “buyer center” (i.e. the individuals in your target market with the most purchasing power).

Next, you’ll learn how to analyze your results. With any growth hacking effort, you always want to know what’s working, where it’s working, and what needs to be changed. For this, you need digital marketing tools like web traffic analysis and lean analytics.

Lastly, you’ll discover highly effective tools to bring boatloads of new customers – ones with money to spend – into your online eco-system. This includes the concepts of digital conversion funnels, lifetime customer value (LTV), and customer acquisition costs (CAC).

Develop a User-Centric Approach to Digital Marketing

You’ll start by learning what growth hacking is and then move on to building your digital analytics skills. We’ll take your Google Analytics skills to the next level by teaching you how to use these advanced tools with real data from the Google Merchandise Store. Then, you’ll learn how to develop marketing personas and user segments–using online research methods (like Facebook Audience Insights) and the person-to-person interviewing methods used by companies like IDEO and Apple in Silicon Valley. Then, you’ll learn how to work with Pirate Metrics and marketing funnels so that you can guide potential customers through each step… from awareness to revenue to referrals.

In the second half of the course, you’ll discover how to create digital marketing materials that target the unique wants and needs of your customer. This might seem like a given, right? In fact, it’s a much rarer skill than you might think, and absolutely crucial for maximizing sales. No growth hacking course is complete without this must-know info!

Then you’ll get a crash course in both online SEO and in content marketing, allowing you create relevant and memorable content that’s designed to be discoverable on the web. The email marketing section will introduce you to automated strategies for email. You’ll also develop the ability to use email platforms to manage your subscriber lists.

In the later parts of the course, you’ll learn how to estimate and use both Lifetime Customer Value (LTV) and Customer Acquisition Costs (CAC)–two critical metrics for building a digital marketing engine. The course wraps up with a section on paid acquisition (like PPC Ads and social media ads) so that you can bring traffic into the “top of your funnel” on-demand.

Also, this is version 7 of this course! That’s right–the Eazl team has updated this course 6 times since it launched. If you look at the content upgrade journal below, you’ll see that it gets better and better–and you only have to enroll once to get lifetime access… including all the future upgrades!

Since giving you the most possible value is so important to us, Eazl is offering this course with our 30-day guarantee. If you’re not totally wowed by the content, feel free to ask for a refund. We will give you one immediately, no questions asked. Sound good?

Course Curriculum

Chapter 1: Let's Put You On the Rocketship! Welcome to Growth Hacking 7.5 — New for 2024!

Lecture 1: [Beginner] What is Growth Hacking?

Lecture 2: Howdy! Welcome to Growth Hacking 2024 (Version 7.5)

Lecture 3: [Intermediate] How to Launch and Manage a Growth Team

Lecture 4: Access All Eazl 2024 Growth Hacking Templates, Guides, and Special Resources

Lecture 5: AI in Growth Hacking: Plan the Launch of Your Growth Team

Lecture 6: [Expert Interview] 4 Takeaways on Growth from Sean Ellis, the OG Growth Hacker

Chapter 2: How to Get Insights from Google Analytics & Apply them to Marketing Funnels

Lecture 1: Be Data Driven! Let's Learn about GA4 and the 2024 Analytics Landscape

Lecture 2: [Beginner] How to Measure Traffic Volume and Visitor Interest

Lecture 3: [Beginner] How to Measure Engagement and Actions Taken

Lecture 4: [Intermediate] Source/Medium and Good Traffic (Essential Skill)

Lecture 5: [Expert Interview] Roberto from Google on Why GA4 is a Major Shift in Analytics

Lecture 6: Pirate Metrics! Let’s Expand Your View of Funnels

Lecture 7: [Intermediate] An Introduction to Digital Funnels and Conversion Points

Lecture 8: Voices from the Field: The Impact of GDPR, iOS14, and Other Privacy Frameworks

Chapter 3: Accelerate Growth by Developing Personas & Focusing on Specific User Segments

Lecture 1: What if Your Focus was So Clear You Found Growth Hacks in Your Dreams?

Lecture 2: [Beginner] The Fundamentals of Segmentation for Growth Hackers

Lecture 3: [Expert Interview] Thomas Paris from MAD Kings on Segments and Acquisition

Lecture 4: [Intermediate] How to Build Personas and Needs Maps through Customer Interviews

Lecture 5: AI in Growth Hacking: Prompt for Developing an Early Customer Profile

Lecture 6: [Expert Interview] Alen Faljic from IDEO on Soft Data and Design Thinking

Lecture 7: What are the Building Blocks of a Growth Hacking Campaign?

Lecture 8: [Beginner] Three Growth Marketing Concepts We'll Use Throughout the Course

Lecture 9: [B2C Case Study] Three Growth Levers Used to Grow a Hair Care Brand in the US

Chapter 4: Use Data to Learn Strategies and Run Your Growth Team

Lecture 1: You Don’t Need to Know Everything when You Have Data

Lecture 2: [Analyze Data] The Fundamentals of Lean Analytics (Beginner)

Lecture 3: Voices from the Field: How to Kickstart Growth at a Startup

Lecture 4: [Focus on the Inputs] Find and Measure Your Leading Variables (Intermediate)

Lecture 5: SideBYSide: How to Build & Share Dynamic Analytics Reports w/ Google Data Studio

Lecture 6: [Prioritize Growth Ideas] How to Use the ICE System in Growth Hacking (Beginner)

Lecture 7: AI in Growth Hacking: Brainstorm & Rank Growth Experiments

Lecture 8: [Expert Interview] Tips on Starting a Growth Team w/ Pedro (GrowthHackers.com)

Lecture 9: [Work as a Team] 5 Hats: The Five Skills Needed to Hack Growth (Intermediate)

Lecture 10: Practicum: How to Brainstorm and Rank Growth Hacking Experiment Ideas

Chapter 5: Language/Market Fit: Content Creation, Email Marketing, and SEO

Lecture 1: What's language/market fit?

Lecture 2: [Intermediate] Hacking Acquisition: The 8 Seconds Rule and Channel Testing

Lecture 3: Shelby Stephens from GrowthMatch Introduces the Concept of a Need Narrative

Lecture 4: Exercise: Create a Need Narrative with the Guide from GrowthMatch

Lecture 5: [Beginner] Write Better Copy for Your Emails, Blogs, Websites, etc.

Lecture 6: [Beginner] Send More Effective Marketing Emails

Lecture 7: [Intermediate] Three Advanced Email Marketing Implementations

Lecture 8: [Intermediate] Try These Methods to Increase Email List Signups

Lecture 9: SideBYSide: How to Use Email Marketing in Today’s Marketplace

Lecture 10: [Beginner] Five Must-know Search Engine Optimization (SEO) Practices

Lecture 11: [Intermediate] The Five-Point SEO Checklist for Content Marketing

Lecture 12: [Expert Interview] Dave Shanley on Content Creation and SEO for Growth Marketing

Lecture 13: Practicum: Content Marketing Hacks with Matthew Guay (formerly @ Zapier)

Lecture 14: [Advanced] How do UTM codes help track the performance of content & ads?

Lecture 15: [Advanced] SideBYSide: Append UTM Codes to a Link

Lecture 16: [Expert Interview] Katie from Rebrandly on Link Management for Growth Marketers

Chapter 6: Landing Pages and UX: Where should you drive your traffic?

Lecture 1: What’s the Language Spoken by 65% of the Global Population?

Lecture 2: [Beginner] The Fundamentals of User Experience (UX)

Lecture 3: [Beginner] How to Design a Killer Landing Page

Lecture 4: [Beginner] SideBYSide: How to Use Hotjar to Record and Review User Behavior

Lecture 5: [Expert Interview] Brian Taylor from Amazon on UX and When to Use A/B Testing

Lecture 6: [Intermediate] Try these Five Methods to Increase Conversions

Chapter 7: TOFU: Top-of-the-Funnel Marketing

Lecture 1: Imagine Yourself Managing Your Own Digital Airport

Lecture 2: Voices from the Field: What role does TikTok play in your marketing mix?

Lecture 3: [Beginner] Paid Traffic: The Structure, Channels, and Metrics of Online Ads

Lecture 4: [Beginner] Paid Traffic: The Fundamentals of Setting Up Search (or “CPC”) Ads

Lecture 5: [Beginner] Paid Traffic: Audiences & the Basics of Social Media Ads vs. PPC

Lecture 6: [Expert Interview] Jack Paxton on iOS 15, COVID & Paid Traffic in 2024

Lecture 7: [Expert Interview] B2B Lead Generation through LinkedIn® with Gabe Villimizar

Lecture 8: [Expert Interview] Bob Green on Paid Leads and Qualification Systems

Lecture 9: [Practicum] Maja's 3-part System to Generating B2B Leads Organically

Chapter 8: Growth's Financial Equation: LTV, CAC, and Reverse Engineering Marketing Funnels

Lecture 1: Could Lifetime Customer Value Be the Most Important Marketing Metric?

Lecture 2: [Intermediate] How to Estimate Lifetime Customer Value and Acquisition Cost

Lecture 3: [Advanced] Place a Value at Each Point of Conversion in Your Funnel

Lecture 4: [Intermediate] SideBYSide: Estimate LTV and CAC of Different Personas (See Link)

Lecture 5: [Advanced] Real-world Cases of Data Privacy Laws Increasing CAC

Chapter 9: How to Go Viral? Social Media and Public Relations

Lecture 1: How to Mix Social Media and Public Relations to Expand Your Audience

Lecture 2: [Intermediate] What Factors Increase the “Viral Effect” of Content?

Lecture 3: [Intermediate] …but What Really Makes a Piece of Content “Go Viral?”

Lecture 4: [Expert Interview] Joy Schoffler from Leverage PR on Working the Media

Lecture 5: [Intermediate] No Money for a Publicist? Here are Some DIY Publicity Hacks

Chapter 10: Growth Hacking Retention: Acquisition is Expensive. Retention is Not.

Lecture 1: Where the Fun and Money Is (or Mr. Steve’s 100th Birthday Party)

Lecture 2: [Intermediate] The Fundamentals of Remarketing Based on User Behavior

Lecture 3: [Intermediate] SideBYSide: Build Audiences Who Engaged on Facebook or Instagram

Lecture 4: [Expert Interview] Simon Belak on Segmenting and Lifetime Customer Value

Lecture 5: [Advanced] SideBYSide: Let’s Target of Cart Abandoners and Engaged Traffic on FB

Lecture 6: [Intermediate] How to Define and Growth Hack Your Retention Cohorts

Lecture 7: Practicum: Using Online Communities and Customer Journey Mapping for Retention

Chapter 11: [Careers in Growth] 3 Growth Hacking Career Paths: Product, Consulting, and CRO

Instructors

Davis Jones
Chief Learning Officer at Eazl
Eazl.ai Courseware
Hi I'm Eazl. What are you working on? I'm here to help.

Rating Distribution

1 stars: 118 votes
2 stars: 263 votes
3 stars: 1104 votes
4 stars: 2754 votes
5 stars: 4043 votes

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