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Growth Marketing Fundamentals

Marketing

Rating4.4
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Growth Marketing Fundamentals, available at $49.99, has an average rating of 4.36, with 62 lectures, based on 434 reviews, and has 11652 subscribers.

You will learn about How to use the funnel framework to systematically approach growth problems How to identify the biggest opportunities that will grow your business today How to break down business goals into actionable inputs that you can impact now Methods for increasing traffic, retaining customers, and driving revenue How to analyze viral growth and build a powerful referral program How to create a spreadsheet model to predict future business growth Quantitative research methods such as cohort analysis and user segmentation Qualitative research methods for understanding customer behavior How to calculate important business metrics like CAC, LTV, and payback period This course is ideal for individuals who are Aspiring growth or digital marketers who want to break into the field. or Marketing professionals, product managers, or engineers who want to increase their impact at work or get a competitive edge or Entrepreneurs who want to grow their business and talk to investors intelligently about growth or More broadly: anyone who wants to understand how growing a business works It is particularly useful for Aspiring growth or digital marketers who want to break into the field. or Marketing professionals, product managers, or engineers who want to increase their impact at work or get a competitive edge or Entrepreneurs who want to grow their business and talk to investors intelligently about growth or More broadly: anyone who wants to understand how growing a business works.

Enroll now: Growth Marketing Fundamentals

Summary

Title: Growth Marketing Fundamentals

Price: $49.99

Average Rating: 4.36

Number of Lectures: 62

Number of Published Lectures: 62

Number of Curriculum Items: 62

Number of Published Curriculum Objects: 62

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

  • How to use the funnel framework to systematically approach growth problems
  • How to identify the biggest opportunities that will grow your business today
  • How to break down business goals into actionable inputs that you can impact now
  • Methods for increasing traffic, retaining customers, and driving revenue
  • How to analyze viral growth and build a powerful referral program
  • How to create a spreadsheet model to predict future business growth
  • Quantitative research methods such as cohort analysis and user segmentation
  • Qualitative research methods for understanding customer behavior
  • How to calculate important business metrics like CAC, LTV, and payback period

Who Should Attend

  • Aspiring growth or digital marketers who want to break into the field.
  • Marketing professionals, product managers, or engineers who want to increase their impact at work or get a competitive edge
  • Entrepreneurs who want to grow their business and talk to investors intelligently about growth
  • More broadly: anyone who wants to understand how growing a business works

Target Audiences

  • Aspiring growth or digital marketers who want to break into the field.
  • Marketing professionals, product managers, or engineers who want to increase their impact at work or get a competitive edge
  • Entrepreneurs who want to grow their business and talk to investors intelligently about growth
  • More broadly: anyone who wants to understand how growing a business works

Learn the fundamentals of growth marketing from a Silicon Valley marketer.

This course is for anyone who wants to understand how growing a business works. There’s a lot of mysticism around growth hacking, growth marketing, and digital marketing. But the fact is, growing any organization — whether it’s the next tech unicorn or a small business — is like building a well-oiled machine. And the blueprint for this machine is the growth marketing funnel.

This blueprint allows you to break down your growth machine into distinct parts that you can prioritize, optimize, and improve. Stop wondering where to focus, stop simply hoping initiatives will work, and start driving results systematically.

You will master the growth marketing funnel by the end of this course. And along the way, you’ll learn the fundamentals of customer acquisition, retention, and monetization.

Included in this course:

  • 23 high-quality video lectures

  • 25 written lectures, complete with examples from well-known companies, wisdom from growth experts, and insights from my own experience

  • 14 practical exercises that you can apply to your own business (or impress a future employer with) right away

  • 4 ready-to-copy Google spreadsheet templates you can use for modelling growth, virality, and more

  • A curated collection of external resources where you can go even deeper on these concepts

  • The ability to ask me questions if you get stuck (I’ll respond as soon as I can!)

This course is not highly tactical and does not contain growth hacks. Instead, it gives you a growth marketing foundation that you can use as a filter in a world where the best tactics are changing every day.

As well, the underlying concepts in this course are not new— what I offer is a synthesis of some of the greatest minds in growth marketing, combined with my own experience working at high growth startups.

I want to train you to think like a growth marketer. The funnel is how we’ll get there.

Ready to get started? Enroll now and learn skills that will unlock new growth in your business and your career.

—

“…for anyone looking for an awesome digital marketing coach, this is your guy!”

— Rory R., former student of Lloyd’s (and now, full-time digital marketer!)

Course Curriculum

Chapter 1: Introduction to the growth marketing funnel

Lecture 1: Get the most out of this course by setting a goal

Lecture 2: What is the growth marketing funnel?

Lecture 3: Example: Walking through Udemy's funnel

Lecture 4: Exercise: Break down the funnel of your favorite company

Lecture 5: Where in the funnel should I focus?

Lecture 6: Using a quantitative growth model

Lecture 7: Exercise: Create a goal tree for your company

Lecture 8: Conclusion

Lecture 9: Sources & Resources

Chapter 2: Acquisition: Drive traffic to your product

Lecture 1: Introduction

Lecture 2: General acquisition principles

Lecture 3: Analyzing your existing acquisition channels

Lecture 4: Channel volume

Lecture 5: Exercise: Identify your company’s top acquisition channels

Lecture 6: Channel cost

Lecture 7: Calculating CAC, LTV, and payback period

Lecture 8: Exercise: Calculate your CAC, LTV, and payback period

Lecture 9: Channel performance

Lecture 10: Channel performance: Spreadsheet walkthrough

Lecture 11: Segmentation

Lecture 12: Selecting new acquisition channels

Lecture 13: Exercise: Brainstorm new acquisition channels to test

Lecture 14: Conclusion

Lecture 15: Sources & Resources

Chapter 3: Activation: Get users to experience your core value

Lecture 1: Introduction

Lecture 2: Defining activation for your business

Lecture 3: Calculating your activation rate

Lecture 4: Exercise: Define activation for your business and calculate your activation rate

Lecture 5: Finding activation opportunities

Lecture 6: Exercise: Analyze your segmented activation rates. Do you see any opportunities?

Lecture 7: Improving activation

Lecture 8: Exercise: Choose one qualitative research method to inform your hypotheses

Lecture 9: The Funnel Optimization Cycle

Lecture 10: Conclusion

Lecture 11: Sources & Resources

Chapter 4: Retention: Keep users coming back

Lecture 1: Introduction

Lecture 2: Defining retention for your business (and engagement)

Lecture 3: Calculating retention metrics

Lecture 4: Exercise: Define retention for your business and calculate your retention rate

Lecture 5: Finding retention opportunities

Lecture 6: Exercise: Analyze your segmented retention rates. Do you see any opportunities?

Lecture 7: Improving retention

Lecture 8: Conclusion

Lecture 9: Sources & Resources

Chapter 5: Revenue: Make money from your users

Lecture 1: Introduction

Lecture 2: Understanding your business model

Lecture 3: Calculating revenue metrics

Lecture 4: Exercise: Deconstruct your business model and calculate your key revenue metrics

Lecture 5: Finding revenue opportunities

Lecture 6: Exercise: Analyze your segmented revenue metrics

Lecture 7: Increasing revenue

Lecture 8: Conclusion

Chapter 6: Referral: Amplify your growth with virality

Lecture 1: Introduction

Lecture 2: Components of virality

Lecture 3: Calculating virality

Lecture 4: Exercise: Calculate your viral coefficient

Lecture 5: Crafting a killer referral program

Lecture 6: Exercise: Come up with a referral program for your business

Lecture 7: Conclusion

Chapter 7: Recap & next steps

Lecture 1: Course recap

Lecture 2: Thank you!

Lecture 3: Bonus lecture: Think outside the funnel

Instructors

Rating Distribution

  • 1 stars: 3 votes
  • 2 stars: 8 votes
  • 3 stars: 35 votes
  • 4 stars: 146 votes
  • 5 stars: 243 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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