Growth Marketing: win, onboard, and retain more customers
Growth Marketing: win, onboard, and retain more customers, available at $69.99, has an average rating of 4.3, with 41 lectures, 5 quizzes, based on 23 reviews, and has 3060 subscribers.
You will learn about Understand the fundamentals of growth marketing and how it differs from traditional marketing Learn the 4-step growth process and how to implement it with your team Ideate and effectively prioritize growth experiment ideas Set hypothesis and measure results Design and run experiments that are statistically significant Identify and set up the key analytics tools that you need This course is ideal for individuals who are Young marketing professionals who want to up their game or Startup founders looking to gain/accelerate traction and bring some structure to their growth efforts or Aspiring entrepreneurs ready to invest in themselves and their future business It is particularly useful for Young marketing professionals who want to up their game or Startup founders looking to gain/accelerate traction and bring some structure to their growth efforts or Aspiring entrepreneurs ready to invest in themselves and their future business.
Enroll now: Growth Marketing: win, onboard, and retain more customers
Summary
Title: Growth Marketing: win, onboard, and retain more customers
Price: $69.99
Average Rating: 4.3
Number of Lectures: 41
Number of Quizzes: 5
Number of Published Lectures: 41
Number of Published Quizzes: 5
Number of Curriculum Items: 47
Number of Published Curriculum Objects: 47
Original Price: €94.99
Quality Status: approved
Status: Live
What You Will Learn
- Understand the fundamentals of growth marketing and how it differs from traditional marketing
- Learn the 4-step growth process and how to implement it with your team
- Ideate and effectively prioritize growth experiment ideas
- Set hypothesis and measure results
- Design and run experiments that are statistically significant
- Identify and set up the key analytics tools that you need
Who Should Attend
- Young marketing professionals who want to up their game
- Startup founders looking to gain/accelerate traction and bring some structure to their growth efforts
- Aspiring entrepreneurs ready to invest in themselves and their future business
Target Audiences
- Young marketing professionals who want to up their game
- Startup founders looking to gain/accelerate traction and bring some structure to their growth efforts
- Aspiring entrepreneurs ready to invest in themselves and their future business
Stop chasing the next shiny tactics that never seem to work for your business
Learn growth marketing from a tech CEO and startup coach who’s launched multi-million-dollar products
Many people believe that to get more leads, grow revenue, or increase retention, you need to have some sort of magic powers. But it doesn’t have to be this way.
There is a simple data-driven process that you can follow. Instead of guessing, you’ll be able to generate results more consistently.
Mastering those skills has the potential to radically change the course of your career or business.
This course will teach you the fundamentals of growth marketing. It will give you the tools and knowledge to start running growth experiments that bring new customers, improve their experience, and increase retention.
Most importantly, it will completely change how you think about customer acquisition, monetization, and retention.
By the end of this comprehensive video course, you’ll be able to:
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Identify growth opportunities using Pirate Metrics
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Manage the growth hacking process with a team
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Analyze and identify opportunities to optimize your marketing funnels
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Ideate and prioritize growth ideasusing the ICE model
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Set hypotheses and measure experiment results
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Design and run statistically significant experiments with Google Optimize
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Select three simple tech stack options that you can set up right away
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Build a solid plan to win and keep more customers with a variety of growth strategies
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Develop growth mindsetthat doesn’t involve tricking people into buying your product.
This is not Netflix. You’ll learn by doing.
This course is not another show that you can mindlessly watch on Netflix. No. This is for those who want to put in the work, get better, practice what they learn, and become top-notch growth marketers.
This course is comprehensive and easy to follow: it has everything you need to get started right away.
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Step-by-step growth hacking methodology
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Action-focused assignment
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14 how-to guides to set up specific tools
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5 ready-to-use templates (North Star definition, ICE prioritization, Funnel Analysis, Idea Backlog, Experiment Sheets)
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25 tactics to grow your audience and win new customers
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Real-life case studies
Applying what you’ll learn will change how you see growth and, most importantly, give you the secret to unlocking growth opportunities wherever you work and in any type of business.
Join me in the course today. Enroll now to start learning some of the most-in-demand digital skills that will boost your career and business.
Course Curriculum
Chapter 1: Stop Gambling, Start Growing with Confidence
Lecture 1: From chaos to structured growth: What you'll get out of this course
Chapter 2: Understand the Science of Growth
Lecture 1: The benefits of Growth Marketing
Lecture 2: What is Growth Marketing
Lecture 3: The problem with funnels and what to do about it
Lecture 4: Growth Mindset
Lecture 5: Growth Experiment Case Study
Lecture 6: Course Resources
Chapter 3: The 6 Growth Levers to Build a Profitable Business
Lecture 1: How to measure experiments
Lecture 2: North Star
Lecture 3: Pirate Metrics I
Lecture 4: Pirate Metrics II
Lecture 5: One Metric that Matters (OMTM): How to Get Laser Focused
Chapter 4: The 4-Step Process that Drives Consistent Growth
Lecture 1: Understand the Growth Marketing process
Lecture 2: Analyze: Where will growth come from?
Lecture 3: Ideate: Coming up with ideas
Lecture 4: Prioritize: Pick the most promising ideas
Lecture 5: Test your ideas
Lecture 6: Set Up an Experiment Board
Lecture 7: How to use the Growth Experiment Dashboard
Chapter 5: Data: How to measure and track effectively
Lecture 1: Using soft and hard data to drive growth
Lecture 2: How to Leverage Data and User Feedback
Lecture 3: How-to guides to set up your analytics tools
Chapter 6: Implement Growth Strategies and Growth Loops
Lecture 1: Three Keys to Traction and Growth Acceleration
Lecture 2: Winning the right customers
Lecture 3: Disqualify potentially bad customers
Lecture 4: Acquisition
Lecture 5: Identify your Growth Channels
Lecture 6: Activation
Lecture 7: Revenue
Lecture 8: Retention
Lecture 9: 25 Overlooked Tactics to Grow Your Audience and Customer Base
Chapter 7: Practice: Design your own experiment
Chapter 8: 3 Quick Start Guides to Launch Your Growth Marketing
Lecture 1: 3 quick guides to getting started with Growth Hacking
Lecture 2: Thank you
Lecture 3: Next Steps
Chapter 9: Additional Productivity Tools
Lecture 1: Positioning or Where to Play
Lecture 2: Examples of Product Positioning
Lecture 3: Executive Dashboard
Lecture 4: Run Meetings Like a Boss
Lecture 5: High Productivity Agenda Template
Lecture 6: Agenda with Confluence and Asana
Lecture 7: Issue Tracker
Instructors
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Michel Gagnon
Tech CEO, entrepreneur, and startup advisor
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 0 votes
- 3 stars: 2 votes
- 4 stars: 7 votes
- 5 stars: 14 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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