Guerrilla Marketing School

Guerrilla Marketing School, available at $39.99, has an average rating of 3.95, with 19 lectures, based on 64 reviews, and has 252 subscribers.

You will learn about Learn Guerrilla Marketing Creative Thinking Tips Think Out The Box on a Tight Budget PR Stunt Inspiration This course is ideal for individuals who are Primary: Marketing, Advertising and Communication professionals and agencies (all levels), Secondary: Those interested in creative development It is particularly useful for Primary: Marketing, Advertising and Communication professionals and agencies (all levels), Secondary: Those interested in creative development.

Enroll now: Guerrilla Marketing School

Summary

Title: Guerrilla Marketing School

Price: $39.99

Average Rating: 3.95

Number of Lectures: 19

Number of Published Lectures: 19

Number of Curriculum Items: 19

Number of Published Curriculum Objects: 19

Original Price: $49.99

Quality Status: approved

Status: Live

What You Will Learn

Learn Guerrilla Marketing
Creative Thinking Tips
Think Out The Box on a Tight Budget
PR Stunt Inspiration

Who Should Attend

Primary: Marketing, Advertising and Communication professionals and agencies (all levels), Secondary: Those interested in creative development

Target Audiences

Primary: Marketing, Advertising and Communication professionals and agencies (all levels), Secondary: Those interested in creative development

An interactive workshop exploring guerrilla marketing ideas and non-traditional
marketing

From ancient Greece to the world’s most successful small car launch, you
will explore guerrilla and non-traditional marketing as its evolved throughout
the ages.

Hayes shares his personal case studies from his 15 year career as a
Creative Director and global pioneer in modern guerrilla marketing.

You will discover the tricks and creative techniques to develop effective
guerrilla marketing ideas.�

The final lectures will give you the opportunity to apply what you’ve
learned and flex your creative muscles in answer to two fun, challenging
briefs.

Finally, submitted student work will be subject to a kind but fair
critique which will help you sharpen your skills and abilities to sell creative
thinking.

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Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Guerrilla Marketing Through the Ages – a quick romp through history.

Lecture 3: Case Studies

Lecture 4: Ingredients of a Guerrilla Marketing Idea

Lecture 5: Exploring The Creative Process

Lecture 6: Briefing 1: The Blank Sheet

Lecture 7: Briefing 2: Launching Your Fictional Product

Lecture 8: Extra: When it doesn't go to plan….

Chapter 2: NEW! Online Global PR: Emotional Support Beer Case Study

Lecture 1: Global Online PR: Emotional Support Beer Case Study

Chapter 3: The GMS Rough Guide to Brainstorming

Lecture 1: 9 Steps for Successful Brainstorming PDF download

Lecture 2: Onsite Workshop Overview PDF

Chapter 4: Experiential Marketing Guide

Lecture 1: Intro

Lecture 2: The Brief

Lecture 3: The Brand

Lecture 4: Inspiration

Lecture 5: The Audience

Lecture 6: The Idea

Lecture 7: Production

Lecture 8: Wrap Up

Instructors

Floyd Hayes
Global Leader in non-traditional marketing and advertising

Rating Distribution

1 stars: 1 votes
2 stars: 2 votes
3 stars: 9 votes
4 stars: 21 votes
5 stars: 31 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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