Hospitality and tourism marketing for beginners

Hospitality and tourism marketing for beginners, available at $19.99, has an average rating of 4.05, with 30 lectures, based on 13 reviews, and has 39 subscribers.

You will learn about The basic concepts of marketing The basic concepts of marketing for hospitality How to develop a marketing culture What makes marketing different in the hospitality What marketing is The design of the hospitality product The Ps in marketing The Cs in marketing for hospitality What is value for a guest How to create customers and how to retain them Trade offs for the guests The marketing mix The hospitality marketing mix How to meet expectations Product/service orientation Selling orientation Bottom-line orientation Marketing orientation The service environment Chains versus boutique versus independent This course is ideal for individuals who are Hotel managers or Department managers or Hospitality empoyees and managers or Sales managers or Marketing managers It is particularly useful for Hotel managers or Department managers or Hospitality empoyees and managers or Sales managers or Marketing managers.

Enroll now: Hospitality and tourism marketing for beginners

Summary

Title: Hospitality and tourism marketing for beginners

Price: $19.99

Average Rating: 4.05

Number of Lectures: 30

Number of Published Lectures: 30

Number of Curriculum Items: 30

Number of Published Curriculum Objects: 30

Original Price: $89.99

Quality Status: approved

Status: Live

What You Will Learn

The basic concepts of marketing
The basic concepts of marketing for hospitality
How to develop a marketing culture
What makes marketing different in the hospitality
What marketing is
The design of the hospitality product
The Ps in marketing
The Cs in marketing for hospitality
What is value for a guest
How to create customers and how to retain them
Trade offs for the guests
The marketing mix
The hospitality marketing mix
How to meet expectations
Product/service orientation
Selling orientation
Bottom-line orientation
Marketing orientation
The service environment
Chains versus boutique versus independent

Who Should Attend

Hotel managers
Department managers
Hospitality empoyees and managers
Sales managers
Marketing managers

Target Audiences

Hotel managers
Department managers
Hospitality empoyees and managers
Sales managers
Marketing managers

Welcome to this hospitality course!

This course ‘Hospitality and tourism marketing for beginners’ is a beginner friendly course on the basics of marketing within the hospitality industry. But of course, more experienced students are welcome as well.

Together we will discuss all the basics of hospitality marketing and why it is somewhat different from other industries. By the end of this course you will have a solid foundation and basic understandingof what marketing means in this industry.

We will discuss the role of the marketing manager and his team and how marketing budgets are spend. We will talk about what marketing is and the importance of developing a marketing culture within your property. Together we are going to have a closer look at why hospitality marketing is a challenge. It has everything to do with the intangibility, perishability, heterogeneityand simultaneous creationof the service.

You’ll learn what the hospitality product is and how the customers in our industry think. Ever heard of the 4 Ps, well in the tourism industry we go with the Cs of hospitality. Also we will have look a the marketing mix and marketing hospitality mix to make sure we understand what is needed to develop the right product for our guests.

Enjoy the course!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: The marketing manager

Lecture 3: What is marketing

Chapter 2: The marketing culture

Lecture 1: Developing a marketing culture

Lecture 2: The value creation

Lecture 3: The importance of a marketing culture

Lecture 4: The trade-offs

Chapter 3: Marketing management

Lecture 1: The marketing orientations of the management

Lecture 2: The leadership

Lecture 3: The service and products

Lecture 4: The marketing and campaigns

Chapter 4: Marketing in the hospitality industry

Lecture 1: What makes the hospitality industry different

Lecture 2: The intangibility

Lecture 3: The perishability

Lecture 4: The heterogeneity

Lecture 5: The simultaneous production and consumption

Lecture 6: The employees are key

Chapter 5: The hospitality product

Lecture 1: The hospitality product

Lecture 2: The physical product

Lecture 3: The service environment

Lecture 4: The service product

Lecture 5: The service delivery

Chapter 6: The marketing mix

Lecture 1: The Cs for hospitality

Lecture 2: The hospitality marketing mix

Chapter 7: The design of a product

Lecture 1: The design of the product

Lecture 2: The formal product

Lecture 3: The core product

Lecture 4: The augmented product

Lecture 5: Developing a new hospitality product

Chapter 8: The conclusion

Lecture 1: The conclusion

Instructors

Jeroen Offergelt
Teacher business management, nutrition & personal trainer.

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 3 votes
4 stars: 5 votes
5 stars: 5 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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