How Retargeting Works–The Complete Guide To Retargeting Ads!

How Retargeting Works–The Complete Guide To Retargeting Ads!, available at $79.99, has an average rating of 4.75, with 43 lectures, based on 4328 reviews, and has 30487 subscribers.

You will learn about Profitably set up, manage and optimize professional retargeting campaignis Use advanced retargeting techniques to stay in front of your most engaged website traffic Setup advanced retargeting and remarketing audiences in Google Analytics and Google Adwords Track sophisticated characteristics of your website visitors to be used in your retargeting campaigns Deploy your remarketing and retargeting tags through Google Tag Manager Understand what retargeting is and how it works Understand the technology underlying every retargeting and remarketing campaign on the web Choose which website visitors you want to spend money retargeting to, and which ones you don't Understand your website visitors psychologically, and understand where they are in the funnel Plan your retargeting lists and audiences to maximize profit Save time setting up your retargeting and remarketing campaigns by using advanced tips and shortcuts in Google Tag Manager Use Google AdWords to set up and manage your retargeting campaigns Use Google analytics to analyze your website traffic to enhance your pre-exisiting retargeting lists Expertly use the Google Analytics audience builder to lay the groundwork of your retargeting campaigns How to use affinity audiences and in-market segments to enhance your retargeting campaigns How Google Adwords and Google Analytics integrate and share retargeting and remarketing lists This course is ideal for individuals who are This course if for anyone looking to make the most of their website traffic by developing profitable remarketing and retargeting campaigns or This course is for you if you know that retargeting works, but haven't been able to make it successful for your company or This course is for you if you're interested in learning more about how retargeting works on a deeper level, and you want to set up profitable remarketing campaigns using that knowledge or This course is for your if you're an entrepenuer that needs to drive a high level of engagement to your brands and products or This course is for you if you're a business owner that needs their website to convert more and you're ready to explore retargeting ads or If you've heard of retargeting ads and you want to learn more about retargeting ads and remarketing campaigns, take this course or This course is NOT for you if you're not serious about your website traffic It is particularly useful for This course if for anyone looking to make the most of their website traffic by developing profitable remarketing and retargeting campaigns or This course is for you if you know that retargeting works, but haven't been able to make it successful for your company or This course is for you if you're interested in learning more about how retargeting works on a deeper level, and you want to set up profitable remarketing campaigns using that knowledge or This course is for your if you're an entrepenuer that needs to drive a high level of engagement to your brands and products or This course is for you if you're a business owner that needs their website to convert more and you're ready to explore retargeting ads or If you've heard of retargeting ads and you want to learn more about retargeting ads and remarketing campaigns, take this course or This course is NOT for you if you're not serious about your website traffic.

Enroll now: How Retargeting Works–The Complete Guide To Retargeting Ads!

Summary

Title: How Retargeting Works–The Complete Guide To Retargeting Ads!

Price: $79.99

Average Rating: 4.75

Number of Lectures: 43

Number of Published Lectures: 43

Number of Curriculum Items: 43

Number of Published Curriculum Objects: 43

Original Price: $159.99

Quality Status: approved

Status: Live

What You Will Learn

Profitably set up, manage and optimize professional retargeting campaignis
Use advanced retargeting techniques to stay in front of your most engaged website traffic
Setup advanced retargeting and remarketing audiences in Google Analytics and Google Adwords
Track sophisticated characteristics of your website visitors to be used in your retargeting campaigns
Deploy your remarketing and retargeting tags through Google Tag Manager
Understand what retargeting is and how it works
Understand the technology underlying every retargeting and remarketing campaign on the web
Choose which website visitors you want to spend money retargeting to, and which ones you don't
Understand your website visitors psychologically, and understand where they are in the funnel
Plan your retargeting lists and audiences to maximize profit
Save time setting up your retargeting and remarketing campaigns by using advanced tips and shortcuts in Google Tag Manager
Use Google AdWords to set up and manage your retargeting campaigns
Use Google analytics to analyze your website traffic to enhance your pre-exisiting retargeting lists
Expertly use the Google Analytics audience builder to lay the groundwork of your retargeting campaigns
How to use affinity audiences and in-market segments to enhance your retargeting campaigns
How Google Adwords and Google Analytics integrate and share retargeting and remarketing lists

Who Should Attend

This course if for anyone looking to make the most of their website traffic by developing profitable remarketing and retargeting campaigns
This course is for you if you know that retargeting works, but haven't been able to make it successful for your company
This course is for you if you're interested in learning more about how retargeting works on a deeper level, and you want to set up profitable remarketing campaigns using that knowledge
This course is for your if you're an entrepenuer that needs to drive a high level of engagement to your brands and products
This course is for you if you're a business owner that needs their website to convert more and you're ready to explore retargeting ads
If you've heard of retargeting ads and you want to learn more about retargeting ads and remarketing campaigns, take this course
This course is NOT for you if you're not serious about your website traffic

Target Audiences

This course if for anyone looking to make the most of their website traffic by developing profitable remarketing and retargeting campaigns
This course is for you if you know that retargeting works, but haven't been able to make it successful for your company
This course is for you if you're interested in learning more about how retargeting works on a deeper level, and you want to set up profitable remarketing campaigns using that knowledge
This course is for your if you're an entrepenuer that needs to drive a high level of engagement to your brands and products
This course is for you if you're a business owner that needs their website to convert more and you're ready to explore retargeting ads
If you've heard of retargeting ads and you want to learn more about retargeting ads and remarketing campaigns, take this course
This course is NOT for you if you're not serious about your website traffic

Hi, I’m Isaac Rudansky and welcome to my complete remarketing / retargeting course where you’re going to learn how to profitably re-engage with your abandoning website visitors to get them to come back to your site at the right time and with the right message.

This course pulls from a huge variety of experience managing hundreds of unique retargeting ads campaigns for a broad range of clients in almost every vertical out there.�

Our clients often ask me, “What is retargeting and how does it work?”�

Retargeting, which is also referred to as remarketing (they’re the same thing) is any digital advertising campaign that targets ads promoting your products and services to people who had previously bounced off your site.�

95% of your website visitors do not convert (or take any revenue-generating action) on their first visit. I am going to teach you the art and science of retargeting�so you can have a chance to convert the vast majority of your visitors that simply weren’t ready to convert on their first visit.�

Retargeting is the most effective way to bring those users back (through your actual, live retargeting ad campaigns), at the precise time that they’re ready to convert.�

I’m going to explain exactly how retargeting works from a technological perspective, and I’m going to show you how the technology has matured and advanced through the years. Simply put, retargeting is accomplished through dropping cookies on your visitors’ browsers which allows your retargeting platform to follow that user around the internet.�

Cookies are dropped on your visitors’ browser through a little piece of code that you put on your site, often referred to as a pixel. If you’re remarketing with AdWords, then AdWords is going to supply the pixel for you to place on your site. If you’re remarketing with Adroll, then Adroll will supply their cookie for you to place on their site.�

All this talk of cookies, pixels and tracking codes may sound complex, but in fact it’s really easy to learn once you get the hang of it. The technology isn’t the important part of this course …. what I teach you about understanding your customers psychologically and how to actually configure, develop and optimize profitable retargeting campaigns is where the true value lies.

Retargeting remains one of the most effective forms of online advertising, and it’s used by your competitors to convert the majority of their traffic. Experts predict that within the next few years, most if not all display ads inventory on the web will be remarketing and retargeting ads.�

Retargeting is so effective because it helps you stay in the forefront of your customers’ minds�and enables you to bring them back to your website when they’re actually ready to convert. Every time your customer engages with one of your retargeted ads, you increase your brand recognition and make it all the more likely that that shopper will eventually become a customer of yours.

Retargeting campaigns typically see much higher click through rates and conversion rates than traditional search and display campaigns, which further illustrates how important it is that you have the knowledge and skills to develop your own successful remarketing and retargeting campaigns.

Using Google AdWords Remarketing campaigns, Google Analytics, Google Tag Manager and more, I will teach you step by step how to finally get the maximum value out of your website visitors with highly successful retargeting campaigns.

For much less than the price of one dinner out with the family, you’re going to get over 10 hours of video lectures, access to our student discussion forum, and the ability to ask me any questions you may have as you progress through the course.�

On top of all that, you get lifetime access and a 30 day, 100% money back guarantee!

ZERO Experience Required

In this course you will learn:

What retargeting and how does it work?�
What are remarketing campaigns in Google AdWords?
The technology behind retargeting and how “follow-me” ads actually get served
The history of ad exchanges and ad networks
How to look at your website visitors from a psychological perspective�
How to plan and develop your remarketing lists
The concepts of the buyers funnel and how to determine where in the funnel your visitors are�
The concept of engagement and how to use intent signals to your advantage
How to use Google Tag Manager to track advanced audience segments like scroll depth tracking and on-site session timers
How to deploy your tags and variables through Google Tag Manager�
How to use Google Analytics to track the most important metrics and data
How to set up, optimize and manage your remarketing campaigns inside Google AdWords

… and much, much more!

So what are you waiting for?�

Click the “take this course” button now, or feel free to preview some of the lecture below.�

Either way, I really appreciate you taking the time to check out this course, and I can’t wait to see you in a couple minutes on the other side!�

Cheers,
Isaac�

Course Curriculum

Chapter 1: Welcome and Introduction

Lecture 1: Welcome to the retargeting admasterclass (plus a sneak preview) … Don't Skip!

Lecture 2: What is remarketing and retargeting? Defining our objectives and purpose

Chapter 2: The Digital Advertising Ecosystem: Understanding How Retargeting Works

Lecture 1: The Digital Advertising Ecosystem Part 1

Lecture 2: The Digital Advertising Ecosystem Part 2

Lecture 3: Understanding Ad Exchanges And How They Work

Lecture 4: What Remarketing Looks Like On The Inside

Chapter 3: Developing Your Remarketing and Retargeting Strategies

Lecture 1: Audiences and Segments: The Foundation Of Your Remarketing Strategy

Lecture 2: Understanding Intent Signals and Visitor Engagement

Lecture 3: Behavioral Characteristics – The Composition Of Your Segments

Lecture 4: Combining Characteristics – Infinite Possibilities!

Lecture 5: Characteristics That Matter To You … Your First Assignment

Chapter 4: Planning Your Retargeting Campaigns Like A Pro

Lecture 1: Funnel Based Segmentation – Funnel Mapping

Lecture 2: Funnel Based Segmentation – Using The Funnel To Develop Your Lists

Lecture 3: Using Your Website To Plan Your Remarketing Lists

Lecture 4: Mapping Your Ad Groups Using Your Lists and Values (Part 1)

Lecture 5: Mapping Your Ad Groups Using Your Lists and Values (Part 2)

Chapter 5: Using Google Analytics To Develop and Build Your Audience Segments

Lecture 1: Introduction To The Google Analytics Tag

Lecture 2: Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag

Lecture 3: Adding Your Google Analytics Tag To Your Website And Verifying That It's Working

Chapter 6: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System

Lecture 1: The Benefits Of Using Google Tag Manager

Lecture 2: Signing Into Your Google Tag Manager Account

Lecture 3: Adding Your Basic Google Analytics Tag Through Google Tag Manager

Lecture 4: Setting Up Custom Button and Link Click Tracking In Google Tag Manager

Lecture 5: Adding Page Level Scroll Depth Tracking In Google Tag Manager

Lecture 6: Adding Custom User Engagement Timers In Google Tag Manager

Lecture 7: Adding Google Adwords Conversion Tracking Through Google Tag Manager

Lecture 8: Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager

Chapter 7: Building Your Remarketing Audiences In Your Google Analytics Account

Lecture 1: Linking Your Google AdWords and Google Analytics Accounts

Lecture 2: Introduction To The Google Analytics Audience Builder

Lecture 3: Building Remarketing Audiences In Google Analytics Based On URL Attributes

Lecture 4: Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data

Lecture 5: Setting Up Remarketing Sequences In The Google Analytics Audience Builder

Lecture 6: Setting Up Goal Based Remarketing Audiences In Google Analytics

Lecture 7: Setting Up Event Based Audiences Using The Google Analytics Display Builder

Lecture 8: Importing Remarketing Audiences From The Google Analytics Solutions Gallery

Lecture 9: Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns

Lecture 10: Data Drilldown – Using In-Market Segments To Enhance Your Remarketing Audiences

Chapter 8: Introduction To Configuring Your Remarketing Campaigns In Google AdWords

Lecture 1: How Google Analytics and AdWords Talk To Each Other

Lecture 2: Importing Google Analytics Goals into AdWords For Conversion Tracking

Lecture 3: Viewing and Analyzing Google Analytics Remarketing Audiences in Google AdWords

Chapter 9: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences

Lecture 1: Introduction To Building Retargting Ads Lists In Google AdWords

Lecture 2: Building and Configuring New Retargeting ads lists inside Google AdWords

Lecture 3: Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic

Instructors

Isaac Rudansky
Certified Google AdWords Pro |Co-founder of AdVenture Media

Rating Distribution

1 stars: 94 votes
2 stars: 81 votes
3 stars: 217 votes
4 stars: 699 votes
5 stars: 3237 votes

Frequently Asked Questions

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You can view and review the lecture materials indefinitely, like an on-demand channel.

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