How to Authentically Brand Yourself as a Coach or Consultant

How to Authentically Brand Yourself as a Coach or Consultant, available at $64.99, has an average rating of 4.85, with 28 lectures, based on 31 reviews, and has 296 subscribers.

You will learn about Why it's so important to Brand yourself as a Coach or Consultant What Branding is, and what it is NOT (there are a lot of misperceptions when it comes to branding) 6 Simple Exercises you can do to uncover your Authentic Brand How to create a Personalized Brand Blueprint you can use to Create a Branded Business Name The Pros and Cons of using your Given Name vs. Creating a Branded Business Name Techniques to help you come up with a creative Brand Name for your Coaching or Consulting Business How to research potential Brand Names so you can be sure no one is already using the Brand Name you want to use How to implement your new Brand across every touchpoint of your Coaching or Consulting Business How to protect your Brand Name so no one else can use it This course is ideal for individuals who are Independent Coaches, Consultants, and other Service Professionals who make a living selling their expertise or serving clients with their expertise It is particularly useful for Independent Coaches, Consultants, and other Service Professionals who make a living selling their expertise or serving clients with their expertise.

Enroll now: How to Authentically Brand Yourself as a Coach or Consultant

Summary

Title: How to Authentically Brand Yourself as a Coach or Consultant

Price: $64.99

Average Rating: 4.85

Number of Lectures: 28

Number of Published Lectures: 28

Number of Curriculum Items: 28

Number of Published Curriculum Objects: 28

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Why it's so important to Brand yourself as a Coach or Consultant
What Branding is, and what it is NOT (there are a lot of misperceptions when it comes to branding)
6 Simple Exercises you can do to uncover your Authentic Brand
How to create a Personalized Brand Blueprint you can use to Create a Branded Business Name
The Pros and Cons of using your Given Name vs. Creating a Branded Business Name
Techniques to help you come up with a creative Brand Name for your Coaching or Consulting Business
How to research potential Brand Names so you can be sure no one is already using the Brand Name you want to use
How to implement your new Brand across every touchpoint of your Coaching or Consulting Business
How to protect your Brand Name so no one else can use it

Who Should Attend

Independent Coaches, Consultants, and other Service Professionals who make a living selling their expertise or serving clients with their expertise

Target Audiences

Independent Coaches, Consultants, and other Service Professionals who make a living selling their expertise or serving clients with their expertise

Are you a Coach, Consultant, or other service professional who makes a living selling your expertise?

Or, maybe you’re an aspiring Coach or Consultant just getting ready to start your business.

Either way, one of the best ways to make sure you succeed in your Coaching or Consulting business is to set yourself apart with a unique, compelling, and memorable Brand.

A Brand that…

Authentically represents WHO you are and WHAT you do for your clients
Resonates with your Ideal Clients so they’re naturally attracted to you
Sets you apart from everyone else who does what you do
Communicates what’s unique and special about you and your services

When you take the time to create an Authentic Brand that uniquely represents you and the work you do for your clients, you no longer blend in with the crowd.

Your business stands out.
Your marketing stands out.
YOU stand out!

If you’re worried that you can’t brand yourself because you’re not trained in marketing, please set those fears aside.

In this course, I’m going to…

Walk you step-by-step, through a simple process that will help you uncover what’s unique and special about you and your Coaching or Consulting services.
Help you approach the Branding process from a variety of different perspectives, so whether you’re a left-brained thinker or a right-brained creative, you’ll be able to create a Brand that Authentically represents you and your Coaching or Consulting services.
Help you create a Brand Blueprint to guide you in brainstorming potential business brand names.
Teach you 3 different Brainstorming Techniques that I’ve used, and taught for years, to help get your creative juices flowing so you can come up with the perfect Brand Name for your business.
Bring Coach and Consultant Branding to life with actual examples of how other Coaches and Consultants are branding themselves.
Teach you something often left out of Branding courses and conversations… and that is how to research potential brand names to make sure no one else is using them BEFORE you invest time and money branding yourself.
How to protect your brand name once you have it, so you can make sure no other coach or consultant in your industry can come along and start using it. And trust me, it happens! I want to make sure it doesn’t happen to you, and if by chance it does (it’s happened to me multiple times in my 20+ years in business), you’ll know exactly what to do to protect your brand.
How to implement your brand across every touchpoint of your Coaching or Consulting business so you can avoid what I call “Gift Wrap Branding” (which is NOT an effective way to brand yourself).

So….

If you’re tired of having to work so hard to stand out, get attention and get clients, this course is for you
If you see other Coaches or Consultants with great brand names and you’ve always wished you had one too, now is your chance
If you’ve ever been confused by exactly what branding is, or how to brand yourself effectively, this course will answer all of your questions and walk you, step-by-step, through the process of creating your very own Memorable and Authentic Brand

Even if you don’t want to create a Branded Business Name, and you just want to do business using your own Given Name, you still need to Brand Yourself Authentically.

In this course you’ll learn how to Brand Yourself Authentically, whether you decide to use your own name or create a branded business name.

I encourage you to watch the Free Preview Videos so you can get a sense of my teaching style and what you’ll learn in this course. And if it resonates with you, I look forward to seeing you in class!

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Defining Branding for Coaches and Consultants

Lecture 3: Clarifying What a Brand is NOT

Lecture 4: Why Branding is So Important for Coaches and Consultants

Chapter 2: Pre-Branding Exercises

Lecture 1: Pre-Branding Introduction

Lecture 2: Pre-Branding Exercise #1

Lecture 3: Pre-Branding Exercise #2

Lecture 4: Pre-Branding Exercise #3

Lecture 5: Pre-Branding Exercise #4

Lecture 6: Pre-Branding Exercise #5

Lecture 7: Pre-Branding Exercise #6

Chapter 3: Brand Blueprint

Lecture 1: Create Your Brand Blueprint

Chapter 4: Brand Creation

Lecture 1: Using Your Given Name vs. Creating a Branded Business Name

Lecture 2: Coach and Consultant Brand Examples

Lecture 3: 3 Ways to Brand Yourself as a Coach or Consultant

Lecture 4: Brand Name Brainstorming: Technique #1

Lecture 5: Brand Name Brainstorming: Technique #2

Lecture 6: Brand Name Brainstorming: Technique #3

Lecture 7: Brand Name Creation Tips & Guidance

Chapter 5: Brand Name Research

Lecture 1: Researching Potential Brand Names

Chapter 6: Brand Implementation

Lecture 1: Avoiding "Gift Wrap" Branding & Cultivating the Know, Like, Trust Factor

Lecture 2: How to Implement Your Brand Across Your Entire Coaching or Consulting Business

Lecture 3: Logomarks: Do You Need One as a Coach or Consultant?

Lecture 4: Taglines: Do You Need One as a Coach or Consultant?

Lecture 5: Branding Your Marketing Copy

Chapter 7: Brand Protection

Lecture 1: Protecting Your Brand Name

Chapter 8: Conclusion

Lecture 1: A Few Final Words of Encouragement, Inspiration, and Motivation

Lecture 2: Bonus

Instructors

Debbie LaChusa
Online Teacher & Author

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 1 votes
4 stars: 5 votes
5 stars: 25 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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