How to become a Digital Marketer & Land a Well-Paid Job

How to become a Digital Marketer & Land a Well-Paid Job, available at $54.99, has an average rating of 4.1, with 136 lectures, based on 16 reviews, and has 151 subscribers.

You will learn about How to become a digital marketer from scratch How to do growth hacking Which growth role is right for you – we cover 14 different roles How to create marketing strategy & work with ROI, CAC, LTV Succeeding in the team & navigating company politics, doing OKRs Creating personas, CX-maps, branding & positioning SEO course for beginners: keyword research, backlinks, technical SEO Doing marketing analytics with Google Analytics & Hotjar Setting up paid acquisition: Google Ads, Facebook & LinkedIn Ads Conversion rate optimization course: UX/UI, visual blockers, CRO analytics How to get a job in marketing: selecting specialty, preparing your profile How to prepare your resume & create a cool story that gets you hired How to rock the interview, get an offer and make it 2x better This course is ideal for individuals who are Anyone who is thinking of starting a marketing/growth career can take this course – it's fun! It is particularly useful for Anyone who is thinking of starting a marketing/growth career can take this course – it's fun!.

Enroll now: How to become a Digital Marketer & Land a Well-Paid Job

Summary

Title: How to become a Digital Marketer & Land a Well-Paid Job

Price: $54.99

Average Rating: 4.1

Number of Lectures: 136

Number of Published Lectures: 136

Number of Curriculum Items: 136

Number of Published Curriculum Objects: 136

Original Price: €79.99

Quality Status: approved

Status: Live

What You Will Learn

How to become a digital marketer from scratch
How to do growth hacking
Which growth role is right for you – we cover 14 different roles
How to create marketing strategy & work with ROI, CAC, LTV
Succeeding in the team & navigating company politics, doing OKRs
Creating personas, CX-maps, branding & positioning
SEO course for beginners: keyword research, backlinks, technical SEO
Doing marketing analytics with Google Analytics & Hotjar
Setting up paid acquisition: Google Ads, Facebook & LinkedIn Ads
Conversion rate optimization course: UX/UI, visual blockers, CRO analytics
How to get a job in marketing: selecting specialty, preparing your profile
How to prepare your resume & create a cool story that gets you hired
How to rock the interview, get an offer and make it 2x better

Who Should Attend

Anyone who is thinking of starting a marketing/growth career can take this course – it's fun!

Target Audiences

Anyone who is thinking of starting a marketing/growth career can take this course – it's fun!

This 5 in 1 growth hacking course is all you need to become a digital marketer and land a job you’re dreaming of. I am sharing all I learned in my 10+ years of experience to help you succeed in your growth career.

It explains the basics of digital marketing, covers dozens of growth roles you could pick, gives you hands-on practice with SEO, performance marketing, and other things. It also has full guidance on optimizing your resume, searching for jobs, applying and passing the interviews well. To top it all up, it explains how to actually succeed in the growth job and get promoted fast – I explain how you need to work with business model, OKRs, North Star metric and C-level context to achieve that.

The course has 5 main components

Basic digital marketing & growth concepts – to lay the foundation for your learning
Growth roles – to help you understand what type of job is more appealing for you
How to succeed in a job – navigating politics, understanding company context, OKRs, North Star, handling conflicts
Practice module – hands-on practice SEO, Google Ads, Google Analytics, Hotjar, Facebook & LinkedIn Ads
Landing a job – choosing the role & company size, polishing your profile, applying, nailing the interview

Designed to make you top 1%
This course is designed for folks who are serious about exploring a career in marketing and want to be top 1%, not an average 50%. It is not a short digital marketing course where you learn shallow basics in a few hours. I believe that if you want to start a stellar growth career and earn a big buck, you need to learn more than just a few basic things – adopting the growth mindset, T-shaped skills, and navigating politics are critical for your success.

Course Curriculum

Chapter 1: Growth – basic concepts – Persona, Funnel, Branding & Positioning

Lecture 1: Growth vs Marketing

Lecture 2: Persona & Customer Journey

Lecture 3: The Funnel concept

Lecture 4: Pirate Funnel

Lecture 5: Branding & Positioning

Lecture 6: User Intent

Chapter 2: Growth – basic concepts – Marketing Channels, CRO, PMM, Experiments & Psychology

Lecture 1: Marketing Channels

Lecture 2: Conversion Rate Optimizaton

Lecture 3: Product Marketing

Lecture 4: Growth Experiments

Lecture 5: Psychology & Marketing

Lecture 6: Growth Strategy

Chapter 3: Overview of Growth Roles, Roles & the Funnel

Lecture 1: Introduction – Growth Roles

Lecture 2: Early and Late-stage Companies

Lecture 3: Who are Growth Hackers

Lecture 4: Growth Roles & Funnel

Chapter 4: Growth Roles – Organic/Unpaid Channels

Lecture 1: SEO Manager – What do they do, KPIs, required skills

Lecture 2: Content Manager – What do they do, KPIs, required skills

Lecture 3: SMM Manager – What do they do, KPIs, required skills

Lecture 4: Email Marketing Manager – What do they do, KPIs, required skills

Lecture 5: Business Development / Partnerships Manager – What do they do, KPIs, skills

Chapter 5: Performance Marketing Roles

Lecture 1: Introduction – Performance Marketing Roles

Lecture 2: SEA Manager – What do they do, KPIs, required skills

Lecture 3: Paid Social Media Manager – What do they do, KPIs, required skills

Lecture 4: Influencer Manager – What do they do, KPIs, required skills

Lecture 5: Affiliate Marketing Manager [Cool one] – What do they do, KPIs, required skills

Chapter 6: Other cool growth roles & What is a T-shaped marketer.

Lecture 1: Introduction – Other Growth Roles

Lecture 2: CRO Manager – What do they do, KPIs, required skills

Lecture 3: Copywriter – What do they do, KPIs, required skills

Lecture 4: Brand Marketing Manager – What do they do, KPIs, required skills

Lecture 5: PR Manager – What do they do, KPIs, required skills

Lecture 6: Product Marketing Manager [Cool one] – What do they do, KPIs, required skills

Lecture 7: What is a T-Shaped Marketer?

Lecture 8: Conclusion – Growth Roles

Chapter 7: Key factor to success in a growth job – what no one talks about

Lecture 1: Growth – How it works in real life

Lecture 2: What is a Business Model and why it matters?

Lecture 3: What is a North Star Metric and how it guides you?

Lecture 4: CAC, LTV, ROI metrics – how to understanding your CEO

Lecture 5: Company vs Team Goals – how can things go south

Lecture 6: OKRs – aligning everyone's goals & agenda

Lecture 7: #1 Factor of your Success – Understanding Company Context

Chapter 8: How to create personas and CX maps

Lecture 1: Practice module – Introduction

Lecture 2: How to create personas

Lecture 3: How to map your customer journey (CX-mapping)

Lecture 4: How to define positioning & messaging

Chapter 9: How to do website analytics with Google Analytics and Hotjar

Lecture 1: Analytics Intro

Lecture 2: Google Analytics – Intro

Lecture 3: Google Analytics – Traffic Sources

Lecture 4: Google Analytics – Custom UTM parameters

Lecture 5: Google Analytics – Goals in GA

Lecture 6: Google Analytics – Channels report

Lecture 7: Google Analytics – Key metrics

Lecture 8: Google Analytics – All pages report

Lecture 9: Google Analytics – Dashboards & segments

Lecture 10: Hotjar – Heatmaps, polls & recordings

Chapter 10: How to do SEO: from keyword research to backlinks

Lecture 1: Intro to SEO

Lecture 2: SEO Basics

Lecture 3: White & black hat SEO

Lecture 4: Types of SEO

Lecture 5: Getting started in SEO

Lecture 6: SEO Keyword research

Lecture 7: SEO Keyword research – example

Lecture 8: SEO Keyword clusters

Lecture 9: SEO – checking organic competition

Lecture 10: SEO – Content strategy

Lecture 11: On-page SEO optimization

Lecture 12: Off-page SEO

Lecture 13: SEO – Getting backlinks

Lecture 14: Technical SEO optimization

Chapter 11: How to advertise with Google Ads

Lecture 1: Google Ads – Introduction

Lecture 2: Google Ads – Researching keywords

Lecture 3: Google Ads – Important definitions

Lecture 4: Google Ads – Rules for campaigns

Lecture 5: Google Ads – Setting up campaigns

Lecture 6: Google Ads – Bidding strategies

Lecture 7: Google Ads – Landing pages

Lecture 8: Google Ads – Experiments

Chapter 12: How to advertise with Facebook Ads

Lecture 1: Facebook Ads – Introduction

Lecture 2: Facebook Ads – Getting started

Lecture 3: Facebook Ads – Setting up

Lecture 4: Facebook Ads – Goals, budget, bidding

Lecture 5: Facebook Ads – Experiments

Lecture 6: Facebook Ads – examples

Chapter 13: How to Advertise with LinkedIn Ads

Lecture 1: LinkedIn Ads – Intro

Lecture 2: LinkedIn Ads – Goals & targeting

Lecture 3: LinkedIn Ads – Bidding strategies

Lecture 4: LinkedIn Ads – Ads examples

Instructors

Ivan Maryasin
Head of Growth for top Silicon Valley & European Startups

Rating Distribution

1 stars: 1 votes
2 stars: 1 votes
3 stars: 0 votes
4 stars: 3 votes
5 stars: 11 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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