How to build and manage a successful Loyalty Program
How to build and manage a successful Loyalty Program, available at $39.99, has an average rating of 3.55, with 41 lectures, based on 42 reviews, and has 165 subscribers.
You will learn about Learn simplified but very effective steps for designing, building and launching a Loyalty Program Learn how to customize the Loyalty Program strategy based on the type of Brand or Business Learn how to segment and profile customers and align the Loyalty offers to the segments to get successful results Build the right Value Proposition based on the type of Brand positioning and customer profile for successful acceptance Market the program post launch for growing the Loyalty Program member base and Analyze the Loyalty Program Understand the Finance Bit for Loyalty and allocate resources Build customer loyalty in your own business Understand the contribution of loyalty programs to the business Understanding the Need for a Loyalty Program Clearly visualize a Loyalty Roadmap for your Brand or business This course is ideal for individuals who are Career-driven professionals entering the field of Loyalty, CRM and Marketing, wanting to update and expand their knowledge . or Management and Retail professionals who want to develop a Loyalty Program, a Loyalty Strategy and/or build customer relationships. or Promoters, Entrepreneurs and management team in the SME segment who want to launch their own Loyalty Program. or Anyone interested in Sales, Marketing, Loyalty, CRM, Customer Service or related fields. or Anyone looking to gain an understanding of Customer Loyalty Programs and its practical application in an IT and Non-IT environment. or Existing professionals in Marketing, Loyalty, IT, CRM who want to update and expand their knowledge about building Loyalty Programs. It is particularly useful for Career-driven professionals entering the field of Loyalty, CRM and Marketing, wanting to update and expand their knowledge . or Management and Retail professionals who want to develop a Loyalty Program, a Loyalty Strategy and/or build customer relationships. or Promoters, Entrepreneurs and management team in the SME segment who want to launch their own Loyalty Program. or Anyone interested in Sales, Marketing, Loyalty, CRM, Customer Service or related fields. or Anyone looking to gain an understanding of Customer Loyalty Programs and its practical application in an IT and Non-IT environment. or Existing professionals in Marketing, Loyalty, IT, CRM who want to update and expand their knowledge about building Loyalty Programs.
Enroll now: How to build and manage a successful Loyalty Program
Summary
Title: How to build and manage a successful Loyalty Program
Price: $39.99
Average Rating: 3.55
Number of Lectures: 41
Number of Published Lectures: 41
Number of Curriculum Items: 41
Number of Published Curriculum Objects: 41
Original Price: $19.99
Quality Status: approved
Status: Live
What You Will Learn
- Learn simplified but very effective steps for designing, building and launching a Loyalty Program
- Learn how to customize the Loyalty Program strategy based on the type of Brand or Business
- Learn how to segment and profile customers and align the Loyalty offers to the segments to get successful results
- Build the right Value Proposition based on the type of Brand positioning and customer profile for successful acceptance
- Market the program post launch for growing the Loyalty Program member base and Analyze the Loyalty Program
- Understand the Finance Bit for Loyalty and allocate resources
- Build customer loyalty in your own business
- Understand the contribution of loyalty programs to the business
- Understanding the Need for a Loyalty Program
- Clearly visualize a Loyalty Roadmap for your Brand or business
Who Should Attend
- Career-driven professionals entering the field of Loyalty, CRM and Marketing, wanting to update and expand their knowledge .
- Management and Retail professionals who want to develop a Loyalty Program, a Loyalty Strategy and/or build customer relationships.
- Promoters, Entrepreneurs and management team in the SME segment who want to launch their own Loyalty Program.
- Anyone interested in Sales, Marketing, Loyalty, CRM, Customer Service or related fields.
- Anyone looking to gain an understanding of Customer Loyalty Programs and its practical application in an IT and Non-IT environment.
- Existing professionals in Marketing, Loyalty, IT, CRM who want to update and expand their knowledge about building Loyalty Programs.
Target Audiences
- Career-driven professionals entering the field of Loyalty, CRM and Marketing, wanting to update and expand their knowledge .
- Management and Retail professionals who want to develop a Loyalty Program, a Loyalty Strategy and/or build customer relationships.
- Promoters, Entrepreneurs and management team in the SME segment who want to launch their own Loyalty Program.
- Anyone interested in Sales, Marketing, Loyalty, CRM, Customer Service or related fields.
- Anyone looking to gain an understanding of Customer Loyalty Programs and its practical application in an IT and Non-IT environment.
- Existing professionals in Marketing, Loyalty, IT, CRM who want to update and expand their knowledge about building Loyalty Programs.
The Art and Science of Loyalty & Marketing
Launching a successful loyalty program needs a clear vision and definition of roadmap to make the program successful. The program needs to be designed to achieve the objectives for the Brand, the customers and the key stakeholders.
In this course, you will learn how to have a very simplified but highly effective steps to design, launch and manage your loyalty program to be successful in a easy to implement, practical format.
This course helps to set the right understanding and implementation of planning, design, development, launching, analytics and managing the loyalty program for best results, and can also help beginners get a firm fundamental understandingof all the key elements that should be addressed and the way to go about the entire process, and how to measure and managethe success of the Loyalty Program using simple but real metrics from the sales and business.
A good understanding of the benefits of Loyalty Program and Loyalty strategies, solutions, incentives, points, rewards, Cost and Marketing will help in building successful rewards programs for Retail, SME and B2B businesses.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction
Chapter 2: The Basics
Lecture 1: Introduction
Lecture 2: Why do you need a Loyalty Program
Lecture 3: Defining the Vision & Mission
Lecture 4: Broad types of Loyalty Programs
Lecture 5: Pros & Cons of a Customer Loyalty Program
Chapter 3: Segmenting your Customers
Lecture 1: Introduction
Lecture 2: What Is Segmenting Of Customers And Why You Should Do It
Lecture 3: Types Of Segmentation
Lecture 4: Customer Profiling
Lecture 5: Understanding B2b Customer Loyalty
Chapter 4: The Finance Bit
Lecture 1: Introduction
Lecture 2: The Cost Of Loyalty
Lecture 3: Activity Based Costing (Abc)
Lecture 4: Loyalty Cost Calculation
Lecture 5: Allocating Resources For The Loyalty Program
Lecture 6: Customer Lifetime Value (Clv): Definition, Calculation & Uses
Chapter 5: Building the Value Proposition and the Loyalty Program
Lecture 1: Introduction
Lecture 2: Factors That Influence Customer Loyalty
Lecture 3: What Is A Value Proposition And Why You Need It.
Lecture 4: Factors Affecting the Value Proposition
Lecture 5: Value Proposition – Mass Or Mid Market Brands And Niche Brands
Lecture 6: Value Proposition – Niche Brands
Chapter 6: Creating and Launching the Loyalty Program
Lecture 1: Introduction
Lecture 2: The Technical Development
Lecture 3: Program Development
Lecture 4: Testing & Integration
Lecture 5: Launch And Post Launch Of The Loyalty Program
Chapter 7: Analytics
Lecture 1: Introduction
Lecture 2: Analytics – What To Collect, How To Use And Manage Data
Lecture 3: Understanding & Managing the Customer Retention Rate (CRR)
Lecture 4: Understanding & Applying Average Transaction Value (ATV)
Lecture 5: The Value Of Transactional & Lifestyle Data
Lecture 6: Big Data and its importance to Loyalty Programs
Lecture 7: Breakage in Loyalty Programs
Chapter 8: Summing up
Lecture 1: The Flow of Running a Loyalty Program
Chapter 9: International Case Studies
Lecture 1: Introduction
Lecture 2: Retail Loyalty Programs
Lecture 3: Coalition Loyalty Programs – Airlines
Lecture 4: Coalition Loyalty Programs – Telecom
Lecture 5: Coalition Loyalty Programs – Hospitality
Instructors
-
Sanjay Dukle
Loyalty & Partnerships Consultant, Author, Success Coach.
Rating Distribution
- 1 stars: 2 votes
- 2 stars: 1 votes
- 3 stars: 17 votes
- 4 stars: 14 votes
- 5 stars: 8 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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