How To Build, Scale, Optimize Your Social Media Community

Course Curriculum

Chapter 1: Week 1: Foundation

Lecture 1: Week 1.1 Welcome

Lecture 2: Week 1.2 Formulate Your Goal (Worksheet)

Lecture 3: Week 1.3 Social Media 101

Lecture 4: Week 1.4 Social Media Dictionary

Lecture 5: Week 1.5 Which Social Media Platform Is Right For You?

Chapter 2: Week 2: How To Find Your Target Audience

Lecture 1: Week 2.1 Search Is Your Best Friend

Lecture 2: Week 2.2 Hashtag and Keyword Search

Lecture 3: Week 2.3 Use Search To Find Your Target Audience

Lecture 4: Week 2.4 What Is Your Audience Searching For?

Lecture 5: Week 2.5 Use Search To Find Leaders In Niche

Lecture 6: Week 2.6 The Power Of Why

Chapter 3: Week 3: Scale Your Social Media Following

Lecture 1: Week 3.1 Provide Value When Collaborating

Lecture 2: Week 3.2 Collaboration Is Key

Lecture 3: Week 3.3 Collaborate With Audience

Lecture 4: Week 3.4 Seven Ways to Increase Engagement

Lecture 5: Week 3.5 Creating Sharable/Engaging Content For Any Niche

Chapter 4: Week 4: Social Media on Autopilot

Lecture 1: Week 4.1 Planning Is Winning

Lecture 2: Week 4.2 List of Social Media Ideas

Lecture 3: Week 4.3 Social Media Calendar Template

Chapter 5: Week 5: Mindset

Lecture 1: Week 5.1 Mindset To Win At Social Media

Lecture 2: Week 5.2 How To Deal With Negative Press

Lecture 3: Week 5.3 Have Trolls Work For You

Lecture 4: Week 5.4 What Oprah's Social Media Taught Me

Chapter 6: Week 6: Monetize Your Social Media

Lecture 1: Week 6.1 Getting Started

Lecture 2: Week 6.2 Working With Brands

Lecture 3: Week 6.3 How To Find Brand's Contact Info

Lecture 4: Week 6.4 How To Increase Contact Form Reply Rate

Lecture 5: Week 6.5 How To Get Hired As A Social Media Manager