How to Conduct a Content Audit for SEO

How to Conduct a Content Audit for SEO, available at $54.99, has an average rating of 4.6, with 30 lectures, 1 quizzes, based on 24 reviews, and has 126 subscribers.

You will learn about How to conduct a Content Audit to improve your site's Organic Traffic How to use filters with your Excel spreadsheets How to identify your best performing pages How to identify your underperforming pages and what to do to improve them How to see your organic traffic charts in Google Analytics This course is ideal for individuals who are Content Marketers or Bloggers or SEO practitioners or Site owners that want to use content to attract more visitors to their site It is particularly useful for Content Marketers or Bloggers or SEO practitioners or Site owners that want to use content to attract more visitors to their site.

Enroll now: How to Conduct a Content Audit for SEO

Summary

Title: How to Conduct a Content Audit for SEO

Price: $54.99

Average Rating: 4.6

Number of Lectures: 30

Number of Quizzes: 1

Number of Published Lectures: 28

Number of Published Quizzes: 1

Number of Curriculum Items: 31

Number of Published Curriculum Objects: 29

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

How to conduct a Content Audit to improve your site's Organic Traffic
How to use filters with your Excel spreadsheets
How to identify your best performing pages
How to identify your underperforming pages and what to do to improve them
How to see your organic traffic charts in Google Analytics

Who Should Attend

Content Marketers
Bloggers
SEO practitioners
Site owners that want to use content to attract more visitors to their site

Target Audiences

Content Marketers
Bloggers
SEO practitioners
Site owners that want to use content to attract more visitors to their site

Interested in ramping up the SEO performance of your content?

You need a content audit.

When you conduct a content audit for SEO you will:

Determine your winners and losers –and get clear on what action you need to take to fix your losers.
Leverage key Excel features – so you can manipulate and segment your data with ease.
Use metrics to aid your decision making
Identify your “biggest bang for your buck” content opportunities

In a content audit we review our pages to decide on action: Delete, Redirect, Improve or Keep, and then implement that action. We will walk through both in this course.

Overview:

In this course you will learn:

How to create your initial spreadsheet of URLs that you want to audit.
Where to download traffic and backlinks data and how to add it to your spreadsheet using vlookup.
How to use filters to segment and pre-analyze your data for your decision making.
How to delete and redirect URLs in WordPress.
Ideas for improving your pages.
How to prioritize your page updates by identify which page has the topic that is in most demand.

English captions available.

This course is for you if:

You are a website owner that wants to successfully market online
You are a blogger that wants to attract more organic traffic
You work on website content for a living

PLEASE NOTE!

You need historical data for a content audit. This means having access to analytics data for your site for at least the past 3 months (and longer is better especially if you have low traffic).

See you in the course!

I’m a SEO Consultant and I have really enjoyed putting this course together for you. See you on the inside!

Course Curriculum

Chapter 1: Creating your list of pages to audit

Lecture 1: Introduction

Lecture 2: Why do a content audit?

Lecture 3: Getting started with building your list

Lecture 4: Using Screaming Frog to crawl your site.

Lecture 5: If you have the paid version of Screaming Frog …

Lecture 6: Creating your initial of pages in Excel

Lecture 7: Removing Non-indexable URLs

Lecture 8: Exporting Traffic data from GA4

Lecture 9: Choosing a timeframe and Google Analytics export limitations

Lecture 10: Exporting Backlink data from Google Search Console (GSC)

Lecture 11: Putting your data together

Lecture 12: Vlookup() recap

Lecture 13: Getting Other Channel Data from GA4

Lecture 14: Using GA4 Explorations to Get More Rows

Chapter 2: Auditing your URL List

Lecture 1: Conducting your content audit

Lecture 2: Filter Magic: PreAnalysis of your list

Lecture 3: Time saving tip and fool proofing

Lecture 4: Removing your "Deletes"

Lecture 5: Bulk deleting your posts/pages – alternatives

Lecture 6: Checking your site for broken links

Lecture 7: What is a Redirect?

Lecture 8: Implementing Redirects in WordPress

Lecture 9: Prioritizing your Improves

Lecture 10: Using performance data to find opportunities

Lecture 11: Evaluating your Keeps

Chapter 3: Extras and Wrapup

Lecture 1: Using ahrefs as an alternative

Lecture 2: Bonus: Intro to ChatGPT and AI

Lecture 3: Thank you and Bonus

Instructors

Kathy Alice Brown
SEO and Digital Marketing Consultant

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 2 votes
4 stars: 9 votes
5 stars: 13 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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