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How to Create a Website that Converts

Marketing

Rating4.4
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How to Create a Website that Converts, available at $19.99, has an average rating of 4.35, with 21 lectures, based on 15 reviews, and has 44 subscribers.

You will learn about Learn what makes a website suck. My 5 Step Process for creating an effective website that converts. Learn about personas. Define your target audience and create personas to represent them. Set S.M.A.R.T Objectives for your website to make sure your website reaches your business goals. Learn how to research competitors and create a swipe file. Brainstorm and create a wireframe for your website. Learn how to effectively brief your designer and/or developer on your project to get the result you need quickly and cheaply. Conduct A/B tests on your website to optimize and improve results no matter what your traffic volume is. Review conclusions and take-aways. This course is ideal for individuals who are Designers/creatives who want to better understand the business strategy side of web design, expand their skill set and provide enhanced services for clients. or Developers who want to better understand the business strategy side of web development, expand their skill set and provide enhanced services for clients. or Entrepreneurs who want to create an effective website or optimize their existing website to reach their goals, grow their traffic, and grow sales. It is particularly useful for Designers/creatives who want to better understand the business strategy side of web design, expand their skill set and provide enhanced services for clients. or Developers who want to better understand the business strategy side of web development, expand their skill set and provide enhanced services for clients. or Entrepreneurs who want to create an effective website or optimize their existing website to reach their goals, grow their traffic, and grow sales.

Enroll now: How to Create a Website that Converts

Summary

Title: How to Create a Website that Converts

Price: $19.99

Average Rating: 4.35

Number of Lectures: 21

Number of Published Lectures: 21

Number of Curriculum Items: 21

Number of Published Curriculum Objects: 21

Original Price: CA$29.99

Quality Status: approved

Status: Live

What You Will Learn

  • Learn what makes a website suck.
  • My 5 Step Process for creating an effective website that converts.
  • Learn about personas.
  • Define your target audience and create personas to represent them.
  • Set S.M.A.R.T Objectives for your website to make sure your website reaches your business goals.
  • Learn how to research competitors and create a swipe file.
  • Brainstorm and create a wireframe for your website.
  • Learn how to effectively brief your designer and/or developer on your project to get the result you need quickly and cheaply.
  • Conduct A/B tests on your website to optimize and improve results no matter what your traffic volume is.
  • Review conclusions and take-aways.

Who Should Attend

  • Designers/creatives who want to better understand the business strategy side of web design, expand their skill set and provide enhanced services for clients.
  • Developers who want to better understand the business strategy side of web development, expand their skill set and provide enhanced services for clients.
  • Entrepreneurs who want to create an effective website or optimize their existing website to reach their goals, grow their traffic, and grow sales.

Target Audiences

  • Designers/creatives who want to better understand the business strategy side of web design, expand their skill set and provide enhanced services for clients.
  • Developers who want to better understand the business strategy side of web development, expand their skill set and provide enhanced services for clients.
  • Entrepreneurs who want to create an effective website or optimize their existing website to reach their goals, grow their traffic, and grow sales.

There are plenty of awesome online courses that teach you web development and web design. The missing piece was strategy. Because no matter how pretty a website is, if it is not setup to grow traffic/signups/sales/subscriptions/ whatever other objective your business has, there is no point.

Before thinking about color, plugins and fonts, you need to think about strategy. This course will teach you my step by step process for creating an effective website that meets your business objectives, without wasting time and money.

  • Why are you creating a website?
  • What are your objectives?
  • Who is your target audience?
  • How will you measure success?
  • What are other players doing in your space?
  • How can you use your competitors to your advantage?
  • How can you define and present your ideas to a designer/developer?
  • What can you continuously optimize your website to improve results no matter what your traffic volume is?

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: Is this course for you?

Lecture 3: What you will learn

Lecture 4: What Makes a Website Suck

Lecture 5: The difference between wireframes and mockups

Lecture 6: The 5 step process for creating awesome websites

Chapter 2: Understanding your target audience and setting objectives

Lecture 1: What are personas?

Lecture 2: How to create personas

Lecture 3: Creating a sample persona (Live Example)

Lecture 4: Setting S.M.A.R.T objectives

Chapter 3: Researching competitors and samples

Lecture 1: Researching competitors and samples – Sample Site 1: When I work

Lecture 2: Researching competitors and samples – Sample Site 2: 7Shifts

Lecture 3: Researching competitors and samples – Sample Site 3: Zoomshift

Lecture 4: Creating a Swipe File Part 1 – When I work

Lecture 5: Creating a Swipe File Part 2 – 7Shifts

Lecture 6: Creating a Swipe File Part 3 – Zoomshift

Chapter 4: Brainstorming and creating your wireframe

Lecture 1: Brainstorming and sketching your wireframe

Lecture 2: Creating a dynamic wireframe

Lecture 3: A/B Testing

Lecture 4: Briefing meeting cheat sheet

Chapter 5: Wrap up and take aways

Lecture 1: Wrap up and take aways

Instructors

Rating Distribution

  • 1 stars: 1 votes
  • 2 stars: 0 votes
  • 3 stars: 1 votes
  • 4 stars: 5 votes
  • 5 stars: 8 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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