How to Create an Authentic Brand Identity

How to Create an Authentic Brand Identity, available at $44.99, has an average rating of 4.75, with 27 lectures, based on 28 reviews, and has 994 subscribers.

You will learn about Understand the key concepts of brand creation Understand why people buy and how can you find a common ground with your audience Learn your role as a brand leader Define your mission, vision, values, abilities and value offering clearly Create your brand philosophy and character Easily define your marketing assets with a unique and clear voice & tone Have a story to tell your audience Learn about different naming approaches Understand brand architecture Choose a visual identity design solution This course is ideal for individuals who are Solopreneurs who are ready to start their business or Freelancers who would like to thrive as a professional brand or Entrepreneurs who already founded their business but struggle with their marketing communication assets It is particularly useful for Solopreneurs who are ready to start their business or Freelancers who would like to thrive as a professional brand or Entrepreneurs who already founded their business but struggle with their marketing communication assets.

Enroll now: How to Create an Authentic Brand Identity

Summary

Title: How to Create an Authentic Brand Identity

Price: $44.99

Average Rating: 4.75

Number of Lectures: 27

Number of Published Lectures: 27

Number of Curriculum Items: 27

Number of Published Curriculum Objects: 27

Original Price: €19.99

Quality Status: approved

Status: Live

What You Will Learn

Understand the key concepts of brand creation
Understand why people buy and how can you find a common ground with your audience
Learn your role as a brand leader
Define your mission, vision, values, abilities and value offering clearly
Create your brand philosophy and character
Easily define your marketing assets with a unique and clear voice & tone
Have a story to tell your audience
Learn about different naming approaches
Understand brand architecture
Choose a visual identity design solution

Who Should Attend

Solopreneurs who are ready to start their business
Freelancers who would like to thrive as a professional brand
Entrepreneurs who already founded their business but struggle with their marketing communication assets

Target Audiences

Solopreneurs who are ready to start their business
Freelancers who would like to thrive as a professional brand
Entrepreneurs who already founded their business but struggle with their marketing communication assets

Dear Solopreneurs, New, Small Entrepreneurs and Start-Up Owners,

Working independently towards your goals is exciting. But when it comes to marketing your goods and services, things become bitter, and I know this feeling.

You may be struggling with so many decisions right now, such as:

What to write on the landing page of your business,
What to post on social media this week,
How to decide your overall voice&tone,
Visual imagery and styling on your designs,
What to say on marketing campaigns, etc…

Let me give you the hidden ingredient in this story:
You don’t have a brand strategy and a visual brand identity.

But don’t worry, this course will answer many questions in your mind and give you the fundamental elements of brand creation.

Believe it or not, many experienced business owners lack this information so they spend a lot of money on marketing right away. But as a solopreneur, small entrepreneur, new entrepreneur or a small start-up owner, I know you don’t have the luxury to use all your budget for such an expensive lesson.

Here, with this small course;

You will be able to write your brand strategy
Become familiar with the core idea behind successful brand stories
Learn your role as the brand leader
Understand why people buy and why people follow any brand
Have a clear idea about who you are and how you communicate
Define your mission, vision, and value proposition
Define a brand story that everyone would love to hear
Find a unique and strategic naming solution for your brand
Decide which solution to use for your visual identity

In the end, with all this information, you will be able to build a brand reputation first. This way, you will be able to grow organically more than you would do with a digital advertising campaign; your audience will be excited to hear from you and they will feel connected to your story for a long time.

In the future, you can decide to use some of your budgets on advertising of course, but as a new brand leader who is at the beginning of her/his journey, I assure you that all you need is branding first.

Thank you for watching.

Course Curriculum

Chapter 1: What is Branding?

Lecture 1: Introduction

Lecture 2: Why Do People Buy?

Chapter 2: The Role of a Brand Leader

Lecture 1: Why Should You Stand Out as A Business Owner?

Lecture 2: A Hybrid Brand Model for Solopreneurs

Lecture 3: Use Your Character as a Compass

Lecture 4: How to Find Your Ikigai

Lecture 5: The Importance of "Daring to Dream"

Chapter 3: Four Pillars of Branding

Lecture 1: Let's Define Your Values

Lecture 2: How Can You Define Your Abilities, Effectively?

Lecture 3: How to Write a Strong, Mission Statement

Lecture 4: How to Write a Distinct Vision Statement

Lecture 5: How can you use your mission&vision in your marketing activities?

Chapter 4: Brand Archetypes

Lecture 1: What are Archetypes?

Lecture 2: The Group That Yearns for Paradise

Lecture 3: The Group That Brings Structure to the World

Lecture 4: The Group That Connects with Others

Lecture 5: The Group That Wants to Leave a Mark on the Earth

Chapter 5: Brand Naming & Brand Architecture

Lecture 1: Is Naming a Brand a Creative Process?

Lecture 2: Basic Naming Approaches

Lecture 3: Special Circumstances on Naming

Lecture 4: Do You Need a Brand Name as a Solopreneur or Personal Brand?

Lecture 5: Brand Architecture for More Than One Brand

Chapter 6: Brand Story

Lecture 1: The Power of Storytelling

Lecture 2: How to Write and Use a Brand Story

Chapter 7: Visual Brand Identity

Lecture 1: What is a visual identity?

Lecture 2: What is Included in a Visual Identity Booklet?

Lecture 3: Working with a Professional vs. Designing Yourself

Instructors

Nil Yalçınkaya
Brand Creator

Rating Distribution

1 stars: 1 votes
2 stars: 0 votes
3 stars: 3 votes
4 stars: 6 votes
5 stars: 18 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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