How to Create Audio Commercials that Sell

How to Create Audio Commercials that Sell, available at $44.99, has an average rating of 4.6, with 53 lectures, 1 quizzes, based on 65 reviews, and has 285 subscribers.

You will learn about Create effective audio ads – ones that sell your client’s or business’s products and services. You'll learn tips, techniques and secrets from two audio ad veterans – each with over 25 years of experience and the principals of The Norman Agency – "The Sound of Marketing®". You'll learn everything you need to write audio commercials that sell – and how to get them produced. You'll learn how to develop the all-important Creative Brief; Powerful opening lines you can use word for word; Customizable script concepts; How to determine production budgets; Where and how to get your commercials produced; How to find and work with professional voices; How to work with celebrities; How to work with clients who voice their own spots; How to create testimonial commercials that feature customers of the advertiser; How to find sound effects and music for your ads; How to present your scripts to clients; How to get the best out of recording sessions; How to give error-free scheduling instructions to radio and other media that will run your ads; And much more. This course is ideal for individuals who are This course is designed for you if you’ve never or rarely written and produced audio commercials (that is, ads for radio – AM/FM, satellite – podcasts, streaming services and other media), but you’re in one of the following groups: or Staff Copywriters who have recently been hired by a radio station or an ad agency; or Freelance copywriters who want to add these skills to their list of services; or Radio station producers and freelance producers who might have to write commercials; or Radio station sales reps who need to write commercials for their clients; or Marketing managers who want to knowledgeably create or supervise the creation of commercials; or Business owners who want to fully understand the whole process or write their own ads; or Announcers or actors who want to offer audio ad writing as an additional service for their clients; or PR practitioners who want to provide audio ads to their clients; or Advertising and media students who want to add new skills to their job-search toolkit; or Podcast producers and hosts who have to create commercials for their shows; or And many others. or This course is NOT for people who want to learn the technical skills of recording. In other words, we won’t be covering – and in this course, you don’t have to know or learn – anything about how to use production software or hardware. It is particularly useful for This course is designed for you if you’ve never or rarely written and produced audio commercials (that is, ads for radio – AM/FM, satellite – podcasts, streaming services and other media), but you’re in one of the following groups: or Staff Copywriters who have recently been hired by a radio station or an ad agency; or Freelance copywriters who want to add these skills to their list of services; or Radio station producers and freelance producers who might have to write commercials; or Radio station sales reps who need to write commercials for their clients; or Marketing managers who want to knowledgeably create or supervise the creation of commercials; or Business owners who want to fully understand the whole process or write their own ads; or Announcers or actors who want to offer audio ad writing as an additional service for their clients; or PR practitioners who want to provide audio ads to their clients; or Advertising and media students who want to add new skills to their job-search toolkit; or Podcast producers and hosts who have to create commercials for their shows; or And many others. or This course is NOT for people who want to learn the technical skills of recording. In other words, we won’t be covering – and in this course, you don’t have to know or learn – anything about how to use production software or hardware.

Enroll now: How to Create Audio Commercials that Sell

Summary

Title: How to Create Audio Commercials that Sell

Price: $44.99

Average Rating: 4.6

Number of Lectures: 53

Number of Quizzes: 1

Number of Published Lectures: 53

Number of Curriculum Items: 54

Number of Published Curriculum Objects: 53

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

• Create effective audio ads – ones that sell your client’s or business’s products and services.
• You'll learn tips, techniques and secrets from two audio ad veterans – each with over 25 years of experience and the principals of The Norman Agency – "The Sound of Marketing®".
• You'll learn everything you need to write audio commercials that sell – and how to get them produced.
• You'll learn how to develop the all-important Creative Brief;
• Powerful opening lines you can use word for word;
• Customizable script concepts;
• How to determine production budgets;
• Where and how to get your commercials produced;
• How to find and work with professional voices;
• How to work with celebrities;
• How to work with clients who voice their own spots;
• How to create testimonial commercials that feature customers of the advertiser;
• How to find sound effects and music for your ads;
• How to present your scripts to clients;
• How to get the best out of recording sessions;
• How to give error-free scheduling instructions to radio and other media that will run your ads;
• And much more.

Who Should Attend

• This course is designed for you if you’ve never or rarely written and produced audio commercials (that is, ads for radio – AM/FM, satellite – podcasts, streaming services and other media), but you’re in one of the following groups:
• Staff Copywriters who have recently been hired by a radio station or an ad agency;
• Freelance copywriters who want to add these skills to their list of services;
• Radio station producers and freelance producers who might have to write commercials;
• Radio station sales reps who need to write commercials for their clients;
• Marketing managers who want to knowledgeably create or supervise the creation of commercials;
• Business owners who want to fully understand the whole process or write their own ads;
• Announcers or actors who want to offer audio ad writing as an additional service for their clients;
• PR practitioners who want to provide audio ads to their clients;
• Advertising and media students who want to add new skills to their job-search toolkit;
• Podcast producers and hosts who have to create commercials for their shows;
• And many others.
• This course is NOT for people who want to learn the technical skills of recording. In other words, we won’t be covering – and in this course, you don’t have to know or learn – anything about how to use production software or hardware.

Target Audiences

• This course is designed for you if you’ve never or rarely written and produced audio commercials (that is, ads for radio – AM/FM, satellite – podcasts, streaming services and other media), but you’re in one of the following groups:
• Staff Copywriters who have recently been hired by a radio station or an ad agency;
• Freelance copywriters who want to add these skills to their list of services;
• Radio station producers and freelance producers who might have to write commercials;
• Radio station sales reps who need to write commercials for their clients;
• Marketing managers who want to knowledgeably create or supervise the creation of commercials;
• Business owners who want to fully understand the whole process or write their own ads;
• Announcers or actors who want to offer audio ad writing as an additional service for their clients;
• PR practitioners who want to provide audio ads to their clients;
• Advertising and media students who want to add new skills to their job-search toolkit;
• Podcast producers and hosts who have to create commercials for their shows;
• And many others.
• This course is NOT for people who want to learn the technical skills of recording. In other words, we won’t be covering – and in this course, you don’t have to know or learn – anything about how to use production software or hardware.