How to Do a SEO Website Audit, Step by Step

How to Do a SEO Website Audit, Step by Step, available at $84.99, has an average rating of 4.1, with 102 lectures, based on 248 reviews, and has 1687 subscribers.

You will learn about Find all SEO (search engine optimization) issues with a website so they can be fixed. Uncover opportunities to improve SEO and increase organic traffic. This course is ideal for individuals who are Website owners with a do-it-yourself attitude that are comfortable with technology and who are serious about their online businesses. or Service providers such as a website developer or a digital marketer that want to add SEO services to their offerings. or Some SEO knowledge is helpful but not absolutely required. It is particularly useful for Website owners with a do-it-yourself attitude that are comfortable with technology and who are serious about their online businesses. or Service providers such as a website developer or a digital marketer that want to add SEO services to their offerings. or Some SEO knowledge is helpful but not absolutely required.

Enroll now: How to Do a SEO Website Audit, Step by Step

Summary

Title: How to Do a SEO Website Audit, Step by Step

Price: $84.99

Average Rating: 4.1

Number of Lectures: 102

Number of Published Lectures: 94

Number of Curriculum Items: 102

Number of Published Curriculum Objects: 94

Original Price: $124.99

Quality Status: approved

Status: Live

What You Will Learn

Find all SEO (search engine optimization) issues with a website so they can be fixed.
Uncover opportunities to improve SEO and increase organic traffic.

Who Should Attend

Website owners with a do-it-yourself attitude that are comfortable with technology and who are serious about their online businesses.
Service providers such as a website developer or a digital marketer that want to add SEO services to their offerings.
Some SEO knowledge is helpful but not absolutely required.

Target Audiences

Website owners with a do-it-yourself attitude that are comfortable with technology and who are serious about their online businesses.
Service providers such as a website developer or a digital marketer that want to add SEO services to their offerings.
Some SEO knowledge is helpful but not absolutely required.

Calling all digital marketers, web developers and website owners! Learn how to correctly evaluate your (or your client’s) website for SEO (search engine optimization). SEO is more than just placing keywords on your site, you could have overlooked major problems that are hurting your SEO performance.

Overview

In this course you will learn to do a step by step SEO audit of a website to uncover those problems as well as find opportunities to grow your organic traffic. I go beyond just teaching the concepts of SEO that you can read about, this is a hands on course that walks through an audit of a real eCommerce site. If you don’t know much about SEO, don’t worry, I tell you WHY I’m doing the check and then show you HOW to do the check, using only FREE tools.

In the 75 plus lectures in this course, we’ll check the accessibility, on page factors such as meta tags, engagement metrics and authority of the site. You’ll get a good grounding in Technical SEO, and you will also learn and apply concepts like domain authority and content quality.

At end of the course you will have a completed checklist of your site’s SEO issues and a greater understanding of SEO.

You will be able to download a checklist and a list of tools needed for the SEO audit.

Students have said:

“Out of 8 courses I have done on Udemy on this subject matter, this course is by far the best on all scores”

“… very informative course.”

“This course is excellent. All the information is explained in such a way that I don’t need any clarification.”

New lectures added!New lectures on GA4 and AI (ChatGPT)

Course Curriculum

Chapter 1: Let's get started!

Lecture 1: Course Introduction

Lecture 2: Course Overview

Lecture 3: Goals of a SEO Site Audit

Lecture 4: Getting Started

Lecture 5: Setting up Google Search Console

Lecture 6: Setting up Google Analytics and Google Search Console

Chapter 2: Indexation Checks, HTTP Status Codes and Redirects

Lecture 1: Search Engine Basics

Lecture 2: Indexation

Lecture 3: Finding the number of search results after entering a Google search

Lecture 4: HTTP Status Codes and Redirects

Lecture 5: How to check the HTTP status of a URL

Lecture 6: List of HTTP Status Codes

Lecture 7: Implementing Redirects: Canonical Redirect

Lecture 8: Implementing Redirects: 301 Redirect from One Domain to Another

Lecture 9: Canonical Redirects using .htaccess

Chapter 3: Technical Checks – Robots.txt and Mobile Friendliness

Lecture 1: Robots.txt

Lecture 2: Robots.txt – Part 2

Lecture 3: Mobile Friendly

Lecture 4: Mobile Friendly – Resources

Lecture 5: Mobile Friendly – Part 2

Lecture 6: Mobile Interstitial Penalty and Mobile First Indexing

Lecture 7: Mobile Friendly Testing

Lecture 8: Technical Checks – Recap

Chapter 4: What Search Engines See

Lecture 1: Why We Need Tools

Lecture 2: Broken Links and Redirects

Lecture 3: Follow up on the 302 redirects

Lecture 4: Meta Data and Anatomy of a Search Snippet

Lecture 5: Page Title Review

Lecture 6: Meta Descriptions

Lecture 7: H1 and H2 tags

Lecture 8: More tags and Link Depth

Lecture 9: Bonus: Screaming Frog's Internal Tab

Lecture 10: Crawl and Review Your Site with Screaming Frog

Lecture 11: Individual Page Review: What to Check

Lecture 12: How to browse a page like a search engine spider

Lecture 13: We check that the site's HTML is valid

Lecture 14: SEO META in 1 Click

Lecture 15: What Search Engines See – Recap

Chapter 5: Traffic and Site Speed

Lecture 1: Introduction

Lecture 2: Google Analytics Universal is being replaced by GA4

Lecture 3: The Different Types of Traffic

Lecture 4: Google Analytics Review

Lecture 5: Google Analytics Review – Recap

Lecture 6: GA4 (Google Analytics 4) Review

Lecture 7: Creating a SEO Landing Page Report in GA4

Lecture 8: Checking Site Speed

Lecture 9: Site Speed Metrics in GA4

Lecture 10: Google Page Speed Insights

Lecture 11: Core Web Vitals

Lecture 12: Core Web Vitals Report and Chrome Dev Tools

Lecture 13: Chrome Dev Tools – Web Vitals Lane

Lecture 14: GTMetrix and WebPageTest

Lecture 15: Site Speed – Recap

Lecture 16: Site Speed Optimization – Where to start

Lecture 17: Site Speed for WordPress

Chapter 6: Structured Data and Google Search Console Review

Lecture 1: Introduction to GSC and Structured Data

Lecture 2: Introduction to Structured Data

Lecture 3: Structured Data Testing Tool

Lecture 4: Google Search Console Enhancements

Lecture 5: Schema.org tools

Lecture 6: URL Inspection Tool

Lecture 7: New GSC Performance Report

Lecture 8: Performance Report: Compare Feature

Lecture 9: Other Google Search Console Reports

Lecture 10: New GSC Index Coverage Report

Lecture 11: More Google Search Console Reports

Lecture 12: Google Search Console Review – Recap

Chapter 7: Power Tags and Advanced Technical SEO

Lecture 1: Using tags to control indexation

Lecture 2: Rel Canonical

Lecture 3: Meta Robots Noindex

Lecture 4: Additional information on meta robots

Lecture 5: Site Hierarchy and Pagination

Lecture 6: Advanced Technical – Recap

Lecture 7: Screaming Frog 10 – Indexability

Lecture 8: Screaming Frog 10 – Visualizations and Link Score

Lecture 9: JavaScript and SEO

Chapter 8: Authority Checks

Lecture 1: Authority Checks – Introduction

Lecture 2: Domain Authority

Lecture 3: How to check Domain Authority

Lecture 4: Keywords

Lecture 5: Backlinks

Lecture 6: Using tools to look at Backlinks.

Lecture 7: Content Quality and User Experience

Lecture 8: QDF and Scrape Checks

Lecture 9: We check for plagiarism

Lecture 10: Social Media

Lecture 11: Authority Checks – Recap

Chapter 9: Bonus Section and Wrapup

Lecture 1: Local SEO

Lecture 2: WordPress SEO

Lecture 3: Basic SEO Optimization

Lecture 4: Keeping up to date on Google algorithm and SEO changes

Instructors

Kathy Alice Brown
SEO and Digital Marketing Consultant

Rating Distribution

1 stars: 5 votes
2 stars: 6 votes
3 stars: 24 votes
4 stars: 63 votes
5 stars: 150 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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