How to get featured on CNN, ABC, and NBC for free
How to get featured on CNN, ABC, and NBC for free, available at $49.99, has an average rating of 4.45, with 55 lectures, 8 quizzes, based on 31 reviews, and has 221 subscribers.
You will learn about Craft your PR strategy around the 5 most effective story-telling formats Know when to post content on Reddit to double your chances of going viral Know what works and what doesn't in today's ever-changing media landscape Build lasting relationships with journalists, bloggers, and media outlets Write and sumbit emails and Press Releases that actually get read Apply a repeatable framework to get publicity for your brand or product This course is ideal for individuals who are You should take this course if you're looking to promote your brand or product or You should take this course if you want to give your brand or product the best chance of going viral It is particularly useful for You should take this course if you're looking to promote your brand or product or You should take this course if you want to give your brand or product the best chance of going viral.
Enroll now: How to get featured on CNN, ABC, and NBC for free
Summary
Title: How to get featured on CNN, ABC, and NBC for free
Price: $49.99
Average Rating: 4.45
Number of Lectures: 55
Number of Quizzes: 8
Number of Published Lectures: 55
Number of Published Quizzes: 8
Number of Curriculum Items: 63
Number of Published Curriculum Objects: 63
Original Price: $199.99
Quality Status: approved
Status: Live
What You Will Learn
- Craft your PR strategy around the 5 most effective story-telling formats
- Know when to post content on Reddit to double your chances of going viral
- Know what works and what doesn't in today's ever-changing media landscape
- Build lasting relationships with journalists, bloggers, and media outlets
- Write and sumbit emails and Press Releases that actually get read
- Apply a repeatable framework to get publicity for your brand or product
Who Should Attend
- You should take this course if you're looking to promote your brand or product
- You should take this course if you want to give your brand or product the best chance of going viral
Target Audiences
- You should take this course if you're looking to promote your brand or product
- You should take this course if you want to give your brand or product the best chance of going viral
Did you know?
According to the former CEO of Google, Eric Schmidt, humanity today creates as much content every 48 hours, as we did from the dawn of civilization up until 2003. Think about that for a second.
With so much content being created every single day, how can YOUR brand or product stand out from the rest? And let alone for free!?
Not to worry
In this course I’m going to show you the insider tricks and tips to get coverage in major media outlets with no marketing budget. It’s the same techniques I’ve used over the last 10 years to get coverage on CNN, ABC, NBC, Time, Univision, Houston Chronicle, and many other media outlets.
Why should you listen to me?
Well, in addition to having done this myself successfully several times with different types of projects, and sometimes unsuccessfully (so you can learn from my mistakes), I’ve also been on both sides of the media world. For the last few years I was the Editor in Chief of iPhone Life magazine and Android Life magazine, where I would receive 100s of story pitches every week, and I’ll show you some of those as part of the course.
So I know what what works from the journalists side, and most importantly, I know what doesn’t work, so you don’t waste your time.
Some of the things I’ll show you in this course include:
- The 5 most effective story-telling formats that work best for businesses and brands.
- Case studies of brands using unconventional methods to get tons of free publicity.
- The real purpose of a press release (and why journalists hate them so much).
- The single best way to build relationships with the media.
- The 5 things you should NEVER do when contacting the media.
- And as a bonus, I’ll show you the best time to post content on Reddit, to double your chances of going viral.
After you’re done with the course:
- You’ll know how to craft powerful branding stories capable of getting hundreds of thousands of dollars of free publicity.
- You’ll end up with a framework that you can repeat as many times as you want to promote your brand or products.
- You’ll know what works and what doesn’t work in today’s ever-changing media landscape.
Let’s do it!
If you’re serious about your business, and serious about wanting to get major media coverage, then by now the value of this course should be a no-brainer. It’s a lot of work, but it’ll all be worth it when you see yourself on CNN without having spent a dime 🙂 So go ahead and click to take this course now, and let’s get started!
Course Curriculum
Chapter 1: Intro to course
Lecture 1: Overview of this course
Chapter 2: How to Create a Compelling Story
Lecture 1: Section overview
Lecture 2: The story is everything
Lecture 3: 3 brands that got tons of publicity through a compelling story
Lecture 4: The 5 most effective story-telling formats for businesses and brands
Lecture 5: How to time your story to current events
Lecture 6: Questions to ask to help you craft your own winning narratives
Chapter 3: How I got featured on Major Media Outlets (My own mini case studies)
Lecture 1: Section overview
Lecture 2: The strategy that got me featured on CNN, Time.com, and NBC.
Lecture 3: How I got featured on an ABC affiliate, Univision, and the Houston Chronicle
Lecture 4: How I got to the front page of a Reddit subreddit, and missed out on major media
Lecture 5: How I got my meditation project featured in the biggest niche spiritual magazine
Lecture 6: How I use media partnerships to boost my brands awareness
Chapter 4: How to write a press release that actually gets read
Lecture 1: Section overview
Lecture 2: The real purpose of a press release
Lecture 3: What to include in a press release
Lecture 4: When to send a press release
Lecture 5: Dos and Don'ts
Chapter 5: Targeting the right media outlets for your brand or products
Lecture 1: Section overview
Lecture 2: Dissecting your market segment for more targeted story-telling
Lecture 3: Building relationships with media outlets
Lecture 4: How to retarget and pitch the same story to a media outlet
Chapter 6: How to find media contact information
Lecture 1: Section overview
Lecture 2: For online media
Lecture 3: For independent bloggers and contributors
Lecture 4: For offline media
Lecture 5: How to use friends and family connections
Chapter 7: How to pitch a story to the media
Lecture 1: Section overview
Lecture 2: What to have ready
Lecture 3: Pitching via email
Lecture 4: Pitching via phone
Lecture 5: Pitching in person
Lecture 6: Pitching via social media
Chapter 8: What NOT to do when pitching the media
Lecture 1: Section overview
Lecture 2: How to be persistent, but not annoying
Lecture 3: How to avoid sending off-topic pitches
Lecture 4: Why you shouldn't send automated emails
Lecture 5: Why you should never assume coverage
Lecture 6: Why you should not offer to pay for coverage
Chapter 9: Making the media come to you
Lecture 1: Section overview
Lecture 2: Understand that you're a media company
Lecture 3: How to get featured as an expert on stories journalists are working on
Lecture 4: What works best on Reddit
Lecture 5: What works best on Imgur
Lecture 6: What works best on Facebook
Lecture 7: What works best on Pinterest
Lecture 8: What works best on Instagram
Lecture 9: What works best on Medium
Chapter 10: Off-the-wall and Creative Ideas (mini case studies)
Lecture 1: Section overview
Lecture 2: Why creativity and fun always wins
Lecture 3: Parody websites and creative design
Lecture 4: Why events are the most undervalued opportunity for massive publicity
Lecture 5: Fun PR stunt examples
Lecture 6: Taking full advantage of video
Lecture 7: Final exercise
Instructors
-
Alex Cequea
Marketing Executive at Cisco, host of Social Good Now.
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 0 votes
- 3 stars: 7 votes
- 4 stars: 6 votes
- 5 stars: 18 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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