How to moderate a focus group.

How to moderate a focus group., available at $27.99, has an average rating of 3.55, with 10 lectures, based on 26 reviews, and has 72 subscribers.

You will learn about A collection of skills to help you effectively moderate a focus group. This course is ideal for individuals who are Marketers, Researchers and Advertisers who are interested in expanding their portfolio. It is particularly useful for Marketers, Researchers and Advertisers who are interested in expanding their portfolio.

Enroll now: How to moderate a focus group.

Summary

Title: How to moderate a focus group.

Price: $27.99

Average Rating: 3.55

Number of Lectures: 10

Number of Published Lectures: 10

Number of Curriculum Items: 10

Number of Published Curriculum Objects: 10

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

A collection of skills to help you effectively moderate a focus group.

Who Should Attend

Marketers, Researchers and Advertisers who are interested in expanding their portfolio.

Target Audiences

Marketers, Researchers and Advertisers who are interested in expanding their portfolio.

Having moderated hundreds of focus groups in my career, I’ve had the opportunity to learn several specific actions that work best when you’re asked to lead a group of participants on a guided exploration of a topic. This class is best suited for those who are experienced in other areas of marketing, but who want to get a better grasp on tried-and-true techniques in this particular field.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: Setting up for success

Lecture 1: Setting Up For Success

Chapter 3: Group Dynamics

Lecture 1: Group Dynamics

Chapter 4: The Importance of Introduction

Lecture 1: The Importance of Introduction

Chapter 5: Discussion Guides

Lecture 1: Discussion Guides

Chapter 6: How to keep it flowing?

Lecture 1: How to keep it flowing

Chapter 7: Time Management

Lecture 1: Time Management

Chapter 8: Managing Observers

Lecture 1: Managing Observers

Chapter 9: Dealing With Doubt

Lecture 1: Dealing with doubt

Chapter 10: Projective Exercises

Lecture 1: Projective Exercises

Instructors

Daniel Berkal
Consumer Research

Rating Distribution

1 stars: 5 votes
2 stars: 0 votes
3 stars: 4 votes
4 stars: 6 votes
5 stars: 11 votes

Frequently Asked Questions

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You can view and review the lecture materials indefinitely, like an on-demand channel.

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