How to Price Consumer Products (FMCG/CPG)?
How to Price Consumer Products (FMCG/CPG)?, available at $89.99, has an average rating of 4.45, with 14 lectures, 5 quizzes, based on 5330 reviews, and has 9592 subscribers.
You will learn about Create and document a winning Pricing Strategy for Consumer Products Have a sound understanding of the 6 key factors that influence a Consumer Pricing Strategy Understand how key elements of the Pricing Strategy impact a Product P&L This course is ideal for individuals who are Students and Professionals who aspire to or already work in marketing, brand management, category management or sales with a consumer product organisation or Start ups, business owners and managers who sell any kind of consumer products or Finance, Operations & Supply Chain professionals who want to understand a how marketing arrive at and implement a Price Strategy or Experienced professionals looking to revisit fundamentals and implement new Pricing methodologies and processes in a consumer product organisation It is particularly useful for Students and Professionals who aspire to or already work in marketing, brand management, category management or sales with a consumer product organisation or Start ups, business owners and managers who sell any kind of consumer products or Finance, Operations & Supply Chain professionals who want to understand a how marketing arrive at and implement a Price Strategy or Experienced professionals looking to revisit fundamentals and implement new Pricing methodologies and processes in a consumer product organisation.
Enroll now: How to Price Consumer Products (FMCG/CPG)?
Summary
Title: How to Price Consumer Products (FMCG/CPG)?
Price: $89.99
Average Rating: 4.45
Number of Lectures: 14
Number of Quizzes: 5
Number of Published Lectures: 14
Number of Published Quizzes: 5
Number of Curriculum Items: 19
Number of Published Curriculum Objects: 19
Original Price: $89.99
Quality Status: approved
Status: Live
What You Will Learn
- Create and document a winning Pricing Strategy for Consumer Products
- Have a sound understanding of the 6 key factors that influence a Consumer Pricing Strategy
- Understand how key elements of the Pricing Strategy impact a Product P&L
Who Should Attend
- Students and Professionals who aspire to or already work in marketing, brand management, category management or sales with a consumer product organisation
- Start ups, business owners and managers who sell any kind of consumer products
- Finance, Operations & Supply Chain professionals who want to understand a how marketing arrive at and implement a Price Strategy
- Experienced professionals looking to revisit fundamentals and implement new Pricing methodologies and processes in a consumer product organisation
Target Audiences
- Students and Professionals who aspire to or already work in marketing, brand management, category management or sales with a consumer product organisation
- Start ups, business owners and managers who sell any kind of consumer products
- Finance, Operations & Supply Chain professionals who want to understand a how marketing arrive at and implement a Price Strategy
- Experienced professionals looking to revisit fundamentals and implement new Pricing methodologies and processes in a consumer product organisation
This coursewill equip you with a good understanding of how large consumer brands (FMCG/CPG) set and manage product pricing in the real world. If you are looking for detailed academic theory then this course may not be for you.
Please view the “Course Overview and Structure”and “What is a Consumer Pricing Strategy?” free course videos before purchasing this course so you are clearon what you are about to purchase.
The course showcases in simple englishthe concepts behind pricing a consumer product, and then puts them to practical use with a detailed example. If you are not comfortable with the English language and basic Mathematics, then this course may not be for you.
You can download the P&L and Category Analysis Grid templates in Excel, which you can then customize for your brand or business.
In about 60 minutes of video you will gain from my 20+ years of senior marketing and category management experience with some of the biggest consumer brands in the world across both developed and emerging markets
Whether you work for a large consumer product business or are a small business competing against the global brands or you are a start up in the food and consumer product space, this course will add to your understanding and capability on pricing and category management, while helping you be in control of your P&L.
Course Curriculum
Chapter 1: Course Structure, Sequence and definition
Lecture 1: Course Overview and Structure
Lecture 2: What is a Consumer Pricing Strategy ?
Chapter 2: The 4 Key Components or Decision points of a Pricing Strategy
Lecture 1: The 4 Key Components / Decision Points of a pricing strategy
Chapter 3: 6 Key Factors that influence a Pricing Strategy
Lecture 1: Part 1 of the 6 key factors that influence a Pricing Strategy
Lecture 2: Part 2 of the 6 key factors that influence a Pricing Strategy
Chapter 4: OLA – Example of writing a Pricing Strategy
Lecture 1: Part 1 OLA – Brand Strategy and Positioning
Lecture 2: Part 2 OLA – Product Cost
Lecture 3: Part 3a OLA – Category & Competition Pricing
Lecture 4: Part 3b OLA – Conclusion of Category & Competition Pricing
Lecture 5: Part 4 OLA – Product Substitutability
Lecture 6: Part 5&6 OLA – Financial Position & Brand Role
Lecture 7: OLA Final Recommendation, P&L Check and Documentation
Chapter 5: P&L Sensitivity to the 4 Key Components of a Pricing Strategy
Lecture 1: The OLA P&L sensitivity
Chapter 6: Bonus Section
Lecture 1: Bonus Lecture
Instructors
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FMCG Academy
Practical Knowledge @Speed
Rating Distribution
- 1 stars: 23 votes
- 2 stars: 62 votes
- 3 stars: 576 votes
- 4 stars: 2183 votes
- 5 stars: 2486 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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