How To Write Better Headlines – For Content, Email & Social

How To Write Better Headlines – For Content, Email & Social, available at $19.99, has an average rating of 4.45, with 24 lectures, based on 201 reviews, and has 1321 subscribers.

You will learn about Write better headlines for blog posts Write better headlines for evergreen web content pages Write better headlines for website homepages Write better headlines for email and e-newsletters, including subject lines Write better headlines for social media across multiple platforms and devices This course is ideal for individuals who are Freelance content writers who want to create more powerful content for their clients, and give themselves an advantage by offering deep expertise in the craft of writing headlines for online media. or Freelance copywriters who want to leverage the power of web content and web content headlines as a way to drive more sales. or Entrepreneurs and growth hackers who are looking for ways to maximize readership, engagement, signups, subscriptions and sales. It is particularly useful for Freelance content writers who want to create more powerful content for their clients, and give themselves an advantage by offering deep expertise in the craft of writing headlines for online media. or Freelance copywriters who want to leverage the power of web content and web content headlines as a way to drive more sales. or Entrepreneurs and growth hackers who are looking for ways to maximize readership, engagement, signups, subscriptions and sales.

Enroll now: How To Write Better Headlines – For Content, Email & Social

Summary

Title: How To Write Better Headlines – For Content, Email & Social

Price: $19.99

Average Rating: 4.45

Number of Lectures: 24

Number of Published Lectures: 24

Number of Curriculum Items: 24

Number of Published Curriculum Objects: 24

Original Price: $44.99

Quality Status: approved

Status: Live

What You Will Learn

Write better headlines for blog posts
Write better headlines for evergreen web content pages
Write better headlines for website homepages
Write better headlines for email and e-newsletters, including subject lines
Write better headlines for social media across multiple platforms and devices

Who Should Attend

Freelance content writers who want to create more powerful content for their clients, and give themselves an advantage by offering deep expertise in the craft of writing headlines for online media.
Freelance copywriters who want to leverage the power of web content and web content headlines as a way to drive more sales.
Entrepreneurs and growth hackers who are looking for ways to maximize readership, engagement, signups, subscriptions and sales.

Target Audiences

Freelance content writers who want to create more powerful content for their clients, and give themselves an advantage by offering deep expertise in the craft of writing headlines for online media.
Freelance copywriters who want to leverage the power of web content and web content headlines as a way to drive more sales.
Entrepreneurs and growth hackers who are looking for ways to maximize readership, engagement, signups, subscriptions and sales.

In this course, I tackle writing headlines for online media

Why the focus on headlines?

Because writing a better headline is the fastest way to achieve a massive improvement in the performance of every content page, email and social media update your write.

The headline is the first thing people read.

And most people don’t read any further.

This means the headline is the first and principal point of failure for pretty much all web content.

By extension, it’s also the greatest point of opportunity.

Write a better headline, and you hold onto and engage more readers and prospects.

Master the headline, and you master the page.

“The author has a very engaging style of teaching. His lectures are detailed and thoroughly explained. The information provided here is very useful. Thanks for sharing the craft with us. This course has been a wonderful experience.” Sladjana Stamenkovic

“Nick is a master educator — love his understated style, dry humour, and his frank approach to saying what’s on his mind. He deals in real substance.”Jim Mahannah

This course comprises 23 lectures. Go through them all, do the homework provided, and you’ll learn:

The craft of writing powerful online headlines
Best practices when writing headlines for 6 different types of online media�
Secrets from my library of 13 proven approaches to winning with online headlines
8 Important headline questions – asked and answered

“This course has been a tremendous help to me. I didn’t realise that there was so much to writing headlines. Having been aware of an uneasy apprehension about headline composition I found this alleviated very early on as I took in the information. Nick’s delivery is exceptional with an easy to listen to voice and helpful tone. His knowledge and experience comes through at the outset creating a reassuring environment from which to learn and process the material. Every step of the way was clear and I loved the practice sessions which were on offer.” Mariah Haylen

Course Curriculum

Chapter 1: Welcome

Lecture 1: Who I am and how this course will unfold

Lecture 2: What headlines achieve and why they are so important

Chapter 2: Where We use Headlines Online, And Why.

Lecture 1: Places we expect to be writing headlines online

Lecture 2: Unexpected places for headlines

Chapter 3: The Fundamentals of Writing Great Headlines

Lecture 1: Get to know and truly understand your audience

Lecture 2: Define the purpose of your headline and content

Chapter 4: The Craft of Writing Headlines Well

Lecture 1: Rehearse before you write

Lecture 2: Frontload important words and phrases

Lecture 3: Don’t tell the whole story, and headline design

Chapter 5: Writing Headlines for Different Media

Lecture 1: Writing headlines for blog posts

Lecture 2: Writing headlines for evergreen content pages

Lecture 3: Writing headlines for homepages

Lecture 4: A homepage writing case study

Lecture 5: Writing headlines for email and e-newsletters

Lecture 6: Writing headlines for social media

Chapter 6: 7 Proven Approaches to Writing Great Headlines for Content

Lecture 1: Lists, How-To and Promises

Lecture 2: Feel Good, Easy Button, Provocation and Vulnerability

Chapter 7: 6 More Headline Approaches That Work Just as Well

Lecture 1: New, Questions and the Kicker

Lecture 2: Secrets, a Shocker and Sharing

Chapter 8: 7 Questions Answered

Lecture 1: 3 Headline questions asked and answered

Lecture 2: 4 More headline questions asked and answered

Lecture 3: Final question, on the best length for headlines

Chapter 9: Wrapping It All Up

Lecture 1: Celebrate your outsized advantage

Lecture 2: Bonus Lecture: Additional resources on Writing Better Headlines

Instructors

Nick Usborne
Online writer and copywriter. Author, speaker and instructor

Rating Distribution

1 stars: 2 votes
2 stars: 7 votes
3 stars: 27 votes
4 stars: 71 votes
5 stars: 94 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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