How to Write eCommerce Product Pages
How to Write eCommerce Product Pages, available at $29.99, has an average rating of 3.95, with 12 lectures, based on 112 reviews, and has 1690 subscribers.
You will learn about Write product descriptions that rank well in search results Write product descriptions that appeal to potential buyers Choose photos and images that help to sell products online Write copy that tells buyers things they can't discover from visuals alone Craft offers that motivate buyers to buy products online Write guarantees that remove objections and persuade prospects to buy Write copy that upsells buyers while improving their buying experience Write effective short product descriptions Write effective long product descriptions This course is ideal for individuals who are Practicing copywriters who want to learn how to write online copy that sells products It is particularly useful for Practicing copywriters who want to learn how to write online copy that sells products.
Enroll now: How to Write eCommerce Product Pages
Summary
Title: How to Write eCommerce Product Pages
Price: $29.99
Average Rating: 3.95
Number of Lectures: 12
Number of Published Lectures: 12
Number of Curriculum Items: 13
Number of Published Curriculum Objects: 13
Original Price: $39.99
Quality Status: approved
Status: Live
What You Will Learn
- Write product descriptions that rank well in search results
- Write product descriptions that appeal to potential buyers
- Choose photos and images that help to sell products online
- Write copy that tells buyers things they can't discover from visuals alone
- Craft offers that motivate buyers to buy products online
- Write guarantees that remove objections and persuade prospects to buy
- Write copy that upsells buyers while improving their buying experience
- Write effective short product descriptions
- Write effective long product descriptions
Who Should Attend
- Practicing copywriters who want to learn how to write online copy that sells products
Target Audiences
- Practicing copywriters who want to learn how to write online copy that sells products
You face three challenges when it comes to selling products online:
1. The sales process starts long before your buyers land on your product page
2. Potential customers can’t handle your product
3. Potential customers can’t talk to a salesperson (the way they do in a store) before they buy
To meet these three challenges, you need to start selling on Google. You need to write copy on your product pages knowing how and where and why this copy will show up in search results. You need to write product descriptions that work with product images, and choose product images that work with your copy. And you need to anticipate the most common (and pressing) objections and questions that your potential buyers have, and meet these head-on in your copy.
To be successful writing copy for online product pages, you also need to master the essential parts of each product page, namely:
-
page title tags
-
page description tags
-
short product descriptions
-
long product descriptions
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image alt tags
-
offers
-
upsells
-
guarantees
This course teaches you how to write copy that sells products online. You learn dozens of online copywriting tips that help you craft effective copy for shopping carts and online store pages.
Course Curriculum
Chapter 1: Introduction
Lecture 1: GET FOUND: Start selling on page one of Google
Lecture 2: HELP YOUR BUYER: Boost sales with better navigation
Lecture 3: NAME IT AND THEY WILL COME: Product page title tags
Lecture 4: DESCRIBE YOURSELF: Write description tags that attract buyers
Lecture 5: GIVE YOUR BUYERS A MAP: Page URLS and navigation
Lecture 6: IMAGE THIS: Use images and captions that capture interest
Lecture 7: OFFERS: Make an offer they can't refuse
Lecture 8: UPSELL: Increase profit while helping your buyers
Lecture 9: SHORT IS SWEET: Write short product descriptions that convert
Lecture 10: GO LONG: Write long product descriptions that wow
Lecture 11: Six Lessons from Amazon on Writing Short Product Descriptions
Lecture 12: Use ChatGPT to Write a Short Product Description with AI Text Content Generation
Instructors
-
Alan Sharpe
Fortune 500 Copywriter & Coach Since 1989
Rating Distribution
- 1 stars: 4 votes
- 2 stars: 1 votes
- 3 stars: 11 votes
- 4 stars: 31 votes
- 5 stars: 65 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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