How to write your own successful Email Marketing Strategy

How to write your own successful Email Marketing Strategy , available at $34.99, has an average rating of 4.1, with 18 lectures, based on 29 reviews, and has 148 subscribers.

You will learn about Create, manage and learn how to continually improve your very own Email Marketing Strategy. Understand the breadth and depth of the capabilities and opportunities of Email Marketing for business. Know how to build a successful Email Marketing program, starting with solid foundations and moving systematically through the more advanced capabilities of Email Marketing. This course is ideal for individuals who are Business owners who are using email as a marketing tool, or want to get started, and want to ensure they are getting the most from their email marketing. or People with minimal (or no) experience with email marketing who are required to do it as part of their job. or This course is probably not for you if you already have a good, basic email marketing program underway and are looking for advanced tactics – this course is about covering the basics. It is particularly useful for Business owners who are using email as a marketing tool, or want to get started, and want to ensure they are getting the most from their email marketing. or People with minimal (or no) experience with email marketing who are required to do it as part of their job. or This course is probably not for you if you already have a good, basic email marketing program underway and are looking for advanced tactics – this course is about covering the basics. .

Enroll now: How to write your own successful Email Marketing Strategy

Summary

Title: How to write your own successful Email Marketing Strategy

Price: $34.99

Average Rating: 4.1

Number of Lectures: 18

Number of Published Lectures: 18

Number of Curriculum Items: 18

Number of Published Curriculum Objects: 18

Original Price: $119.99

Quality Status: approved

Status: Live

What You Will Learn

Create, manage and learn how to continually improve your very own Email Marketing Strategy.
Understand the breadth and depth of the capabilities and opportunities of Email Marketing for business.
Know how to build a successful Email Marketing program, starting with solid foundations and moving systematically through the more advanced capabilities of Email Marketing.

Who Should Attend

Business owners who are using email as a marketing tool, or want to get started, and want to ensure they are getting the most from their email marketing.
People with minimal (or no) experience with email marketing who are required to do it as part of their job.
This course is probably not for you if you already have a good, basic email marketing program underway and are looking for advanced tactics – this course is about covering the basics.

Target Audiences

Business owners who are using email as a marketing tool, or want to get started, and want to ensure they are getting the most from their email marketing.
People with minimal (or no) experience with email marketing who are required to do it as part of their job.
This course is probably not for you if you already have a good, basic email marketing program underway and are looking for advanced tactics – this course is about covering the basics.

Learn about the capabilities and opportunities of Email Marketing for business, and how to start (or build on) an email program with solid foundations, enabling you to move into more complex and advanced email marketing practices.

Create your own Email Marketing Strategy using Industry Best Practices and a Systematic, Simple Approach to Planning your Email Program.

Learn about the levels of complexity within Email Marketing and how to progress through them.
Refine your email objectives and learn how to measure your success.
Understand the impact of Deliverability and the basics of getting it right – ie, avoiding the Spam/ Junk folder!
Uncover how to acquire new subscribers and engage them from the very beginning.
Hear about the important features to include in your design and be inspired by great-looking examples!
Beat the overwhelm, by taking a step-by-step approach to setting up a comprehensive, solid email marketing plan.
Download my worksheets and guides to help you walk through your own strategy.

Having worked in Marketing for 12+ years I’ve seen many approaches to Email Marketing. I’ve designed this course for beginners who are just starting out, or may have an Email program they want to improve upon. Email is so much more than one-way communication to a list of subscribers – I want to share my passion and help others create their own successful email marketing programs.

This course is about the approach and strategy behind email, rather than specific instructions on how to set up accounts, forms, lists etc. My reason is simple: regardless of which platform you use, you need a strategy in order to be the most successful you can be!

The course will cover:

Section 1:

VIDEO 1: An Introduction
VIDEO 2: The effectiveness of email
VIDEO 3: From Basic to Advanced – an explanation of the levels within Email Marketing
VIDEO 4: Setting your objectives
WORKSHEET: Set your own objectives
VIDEO 5: Deliverability – getting your email into the inbox

Section 2:

VIDEO 6: Creating your Email Marketing Calendar planner
VIDEO 7: Data – the lifeblood of your email program
VIDEO 8: Growing your subscriber list
VIDEO 9: Email Design – the fundamentals plus some inspiration
VIDEO 10: Welcome your New Subscribers
WRITTEN LECTURE: Promotional Emails

Section 3:

VIDEO 11: What metrics should you measure?
VIDEO 12: How do you know if you’re successful?

Section 4:

VIDEO 13: Where to next?
VIDEO 14: Keeping your subscribers interested
VIDEO 15: Data enrichment – how to add more useful data
VIDEO 16: Wrap Up

If you’re looking for a good introduction to Email Marketing, or want to ensure you’ve got the basics covered in your existing program before moving into the more advanced capabilities, you’ve come to the right place!

Click ‘Take This Course’ to get started now!

Course Curriculum

Chapter 1: An introduction to Email Marketing Strategy

Lecture 1: Course Introduction: Email Marketing & what to expect in this course

Lecture 2: Email Marketing effectiveness & Top things to keep in mind

Lecture 3: From Basic to Advanced: the different levels of email strategy

Lecture 4: Setting your objectives – a powerful way to stay focused

Lecture 5: Worksheet: Setting your Email Marketing Objectives

Lecture 6: Deliverability: What is it? Why is it important?

Chapter 2: Email Marketing Fundamentals: Laying your <solid> Foundations

Lecture 1: Create an Email Marketing Program Calendar to keep you on track

Lecture 2: Data: the lifeblood of your email program

Lecture 3: Subscriber Acquisition: growing your email list

Lecture 4: Email Design: the fundamentals

Lecture 5: Onboarding your new subscribers – Welcome Emails

Lecture 6: Promotional Emails: your ongoing Email program

Chapter 3: Measuring the outcomes of your hard work

Lecture 1: What metrics should you be looking for to measure success?

Lecture 2: Keeping your finger on the pulse – what to measure, when, and staying focused

Chapter 4: Next Steps: where to from here?

Lecture 1: You've laid the sound foundations – where to next?

Lecture 2: Stay focused: How to ensure subscriber retention

Lecture 3: Setting yourself up for the next steps: Data enrichment

Lecture 4: Wrap Up

Instructors

Nadee Guy
Digital Marketer

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 4 votes
4 stars: 11 votes
5 stars: 14 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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