HubSpot Marketing Strategy – Reach your goals with HubSpot!

Important notice before you buy this course:
I am currently working on a new version of this course to ensure it reflects HubSpot’s UI changes from May 2024. Most of the current course content is still relevant despite the latest UI updates. I’ve added a few lectures throughout the course to guide you through the most recent changes. However, there might be some content, mainly assignments, that is not currently up to date. This content can be skipped. I will send an email notification as soon as the new course version is live.

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Did you know that HubSpot is one of the few Marketing platforms that gives you features to tackle ALL stages of the Customer funnel?

Most Marketing platforms out there help you communicate with your leads once they are inside your email list, but do a poor job of supporting you on the ATTRACTION phase of the funnel. It sounds a bit crazy, right? Your leads have to come from somewhere… How do you attract them and add them to your Customer funnel?

HubSpot is one of the few platforms that helps you with your funnel from beginning to end:

ATTRACT

CONVERT

NURTURE

TURN LEADS INTO CUSTOMERS

RETAIN CUSTOMERS

In this course, you will build an END-TO-END MARKETING STRATEGY to reach your goals using HubSpot tools.

Learn WHICH features to use, WHEN, and HOW! We will choose tactics and tools to support you at each stage of your buyer’s journey.

Every HubSpot feature has a purpose. When combined the right way, all these features will help you achieve your business goals in an efficient way.

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Quick course outline:

1) THE STRATEGY:

• What is a Marketing Strategy, and how do you build one

• What is the Marketing funnel

• What are the different Marketing funnel stages, and how do you make people go from website visitors to leads and then customers

2) HUBSPOT FEATURES:

Which HubSpot features can you use to ATTRACT potential customers to your business, and how to choose between them?

• SEO Strategy: Use HubSpot to do your keyword research and rank higher on Google using the Topic Cluster approach

• Content creation tools: Create different types of content pieces to attract potential customers

• Ads: Create & Manage your paid ads from within HubSpot and monitor which ads are bringing you more leads and customers

• Social Media: Automate Social Media scheduling and see how your posts impact contact conversion

Which HubSpot tools can you use to CAPTURE potential customers´ email addresses and build your email list?

• Choose between different types of forms and capture the information you need from a customer

• Use Chatbots as a lead generation tool

• What are the two steps for turning a lead into a customer?

What happens once you add someone to your CRM: Lead Categorization & Segmentation?

• Segment your contacts based on attributes & behavior

• Measure their level of interest and encourage them to take action!

• Learn tactics for categorizing contacts manually and on autopilot

• Use HubSpot Lifecycle Stages & Custom Properties for Lead Segmentation

How do you nurture them until they become paying customers: How to communicate with each audience group?

• Implement a Lead Nurturing Strategy from scratch

• Communicate with different audience groups in an efficient way

• Build workflows to make people go down your funnel and become customers

How to leverage HubSpot tools to retain customers?

How to track Sales inside HubSpot: a quick look at Deals!

What are the four types of Marketing reportsthat every business needs to have?

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ATTENTION:

• This course is NOT an introduction to HubSpot– If you need a HubSpot intro or a refresher course, check out my Instructor Profile. My courses HubSpot for Beginners & HubSpot for Marketing Professionals will get you on the right track!

• This course requires access to HubSpot Automation (Workflows) and Reporting – If you don’t have this, I can help you get access to a 14-day FREE trial for a HubSpot paid Account – just so that you can at least complete this course and take the assignments. Check out Lesson 1 inside of Section 1 for more info and the link to the trial.

I am a certified independent HubSpot expert providing HubSpot account management and training services to companies and professionals from all over the world. I have 15+ years of experience in Digital Marketing and have been working exclusively with HubSpot since 2018. I love helping businesses and professionals grow by learning HubSpot.

This is one of my student testimonials:

I just completed the course – and my only reaction is: WOW! Super valuable for entrepreneurs, consultants (such as myself), and small businesses. Thalita successfully managed to transfer her rich knowledge in a meticulous manner. This course is easy to comprehend and incorporate into your business strategy. I honestly never knew what were the actual possibilities of the HubSpot platform and now I finally do! Thank you so much for this course!Tamara Biljman, Content Strategist

– Feel free to check out my website for more testimonials.

I take pride in assisting my students and coaching clients throughout the learning journey, so feel free to ask me any questions at any time during the course.

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Thalita

This course is an independently developed course offered by Thalita Milan and has not been created, endorsed, or verified by HubSpot, Inc. HubSpot, Inc. shall not have any liability with respect to this course offered by me, Thalita Milan.

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!