Impact & Influence: Pro Secrets to Exceptional Social Media

Impact & Influence: Pro Secrets to Exceptional Social Media, available at $34.99, has an average rating of 4.15, with 99 lectures, based on 18 reviews, and has 92 subscribers.

You will learn about Finetune your personal branding, increase your visibility, grow your social media presence and connect more with your audience with meaningful content and winning strategies We are going to look how you can work with what you already have, what to add and how to turn things around. We’ll look at inspirational examples of great (personal) branding. We’ll rewrite your bio, do the ‘stranger test’, find your core values and integrate them into everything you do. Then I’ll show you how to add value to very post. Even when you are selling & promoting, adding value is the key. You will learn how to have quality interaction with your audience, I’ll reveal the secret features of social media platforms and as a bonus give you my top practical tips for visual storytelling. Finally you’ll see lots of inspiring examples to make social media easy, fun and effective. This course is ideal for individuals who are You are really good at what you do and people value your work. But somehow your social media does not reflect that (yet). or This course is for anyone who wants to grow their social media presence. You might be an author, speaker, coach or entrepreneur. You might be an agency that manages social media or perhaps you manage social media for a client. It is particularly useful for You are really good at what you do and people value your work. But somehow your social media does not reflect that (yet). or This course is for anyone who wants to grow their social media presence. You might be an author, speaker, coach or entrepreneur. You might be an agency that manages social media or perhaps you manage social media for a client.

Enroll now: Impact & Influence: Pro Secrets to Exceptional Social Media

Summary

Title: Impact & Influence: Pro Secrets to Exceptional Social Media

Price: $34.99

Average Rating: 4.15

Number of Lectures: 99

Number of Published Lectures: 99

Number of Curriculum Items: 99

Number of Published Curriculum Objects: 99

Original Price: €219.99

Quality Status: approved

Status: Live

What You Will Learn

Finetune your personal branding, increase your visibility, grow your social media presence and connect more with your audience with meaningful content and winning strategies
We are going to look how you can work with what you already have, what to add and how to turn things around. We’ll look at inspirational examples of great (personal) branding. We’ll rewrite your bio, do the ‘stranger test’, find your core values and integrate them into everything you do. Then I’ll show you how to add value to very post. Even when you are selling & promoting, adding value is the key. You will learn how to have quality interaction with your audience, I’ll reveal the secret features of social media platforms and as a bonus give you my top practical tips for visual storytelling. Finally you’ll see lots of inspiring examples to make social media easy, fun and effective.

Who Should Attend

You are really good at what you do and people value your work. But somehow your social media does not reflect that (yet).
This course is for anyone who wants to grow their social media presence. You might be an author, speaker, coach or entrepreneur. You might be an agency that manages social media or perhaps you manage social media for a client.

Target Audiences

You are really good at what you do and people value your work. But somehow your social media does not reflect that (yet).
This course is for anyone who wants to grow their social media presence. You might be an author, speaker, coach or entrepreneur. You might be an agency that manages social media or perhaps you manage social media for a client.

Do you feel that your message on social media does not have the impact it has in ‘real life’?

This course is the key to find your own voice, increase your visibility and to share your gifts with the world.�

By using social media in a different way, you can be(come) a true influencer; your messages will have more impact, your opinion will be valued, your messages will be shared and your products and services will be in demand.

I’ll share my secrets on how to make social media easy and have fun in the process. Even if you are already an experienced social media user or even an influencer, you will learn valuable lessons and enjoy the creative examples.

Who’s that girl?

My name is Esther Jacobs and I am one of the top 10% of social media influencers in the world, just below Madonna and above Angela Merkel. This is surprising, because I am from The Netherlands, which is only a tiny country, and I have a relatively small following. I am certainly not as famous as these ladies. �

My secrets to being a top influencer are:

1) Be authentic
2) It’s not about you
3) Always provide added value

I learned how to be successful offline first, long before social media started. I collected €16 million for charities by figuring out how free publicity works. I have been featured in the media over 500 times and I have been on most of the TV shows in my country various times. I still apply the same principles to everything I do, and it works. In this course, I will show you exactly what to do (and what NOT to do) to make your social media exceptional.

Benefits

This course will teach you what to post, how to add value, to find your own voice and express your core values in everything you do. You will learn to turn average posts into exceptional ones. It has almost 8 hours of expert advice, examples and practical tips that you can start applying immediately.

Your social media posts will be unique and interesting, resulting in more people following you, interacting & sharing your message.

Ideal student

You’re an expert in your area, maybe you have a gift you want to share with the world. (Author, speaker, consultant, coach, freelancer etc).

Anyway, you are good at what you do and people value your work, but somehow your social media does not reflect that (yet).

It could be that you just don’t like social media very much, or don’t know what to post. You probably think you don’t have time for social media, or maybe feel like you don’t want to be in the spotlight. If you feel this way, this course is going to change everything completely.

Maybe you’ve tried outsourcing your social media (or are considering to do so), but you still feel your social media doesn’t really reflect your unique take on things. You want your social media to be engaging and effective.

I designed this course specifically for people who already have some social media experience. It’s not about setting up your account, or the technical stuff, just about finding your own voice and adding value.�

Are you ready to make your social media as exceptional as you are?

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: No Excuses! – Mentality shift

Lecture 1: It feels like work

Lecture 2: I don't have time for social media

Lecture 3: I feel uncomfortable putting myself in the spotlight

Lecture 4: I don't know what to post

Lecture 5: I tried it already and it's not working for me

Lecture 6: Why not delegate my social media to an agency or a virtual assistant?

Lecture 7: Assignment

Chapter 3: Assess your current social media situation

Lecture 1: What is your current social media influence?

Lecture 2: Measuring impact and influence

Lecture 3: Which platforms should you use

Lecture 4: Assignment

Chapter 4: Personal branding: skills, personality and values

Lecture 1: Your skills, personality and values for Personal Branding

Lecture 2: Start thinking of yourself as a brand

Lecture 3: Identify your values and set priorities

Lecture 4: Find your slogan, Create an elevator pitch

Lecture 5: If the opposite is not an option, it is not a a good value

Lecture 6: Audit your online presence

Lecture 7: Build a platform. Be visible, accessible and responsive

Lecture 8: Find ways to produce added value. Be purposeful.

Lecture 9: Never call yourself an expert

Lecture 10: Own your space. Never stop learning. Share your knowledge

Lecture 11: Associate with other strong brands

Lecture 12: Keep reinventing yourself. Use Storytelling. Be consistent.

Lecture 13: Assignment

Chapter 5: Core Values

Lecture 1: Determine and use your core values

Lecture 2: Exercise: The values quiz

Lecture 3: Using Esther’s core values as an example to dive deeper

Lecture 4: Your core values should be reflected in everything you do

Lecture 5: Assignment

Chapter 6: The perfect bio

Lecture 1: Your Bio is your business card

Lecture 2: No bio = no option

Lecture 3: What should be in your bio?

Lecture 4: Examples of creative bios

Lecture 5: How to reflect your core values in your bio's tone

Lecture 6: Don't forget the visual aspect

Lecture 7: Assignment

Chapter 7: How to post valuable content

Lecture 1: Introducing value in social media

Lecture 2: Remember: It's not about you

Lecture 3: What to post

Lecture 4: 6 different formats

Lecture 5: Choose the level of detail

Lecture 6: How to add value to a post

Lecture 7: Added value can take many different forms

Lecture 8: Turn posts around and invite your audience to look through your lens

Lecture 9: How to make your posts look interesting and attractive

Lecture 10: This should feel like fun – not work

Lecture 11: Assignment

Lecture 12: Bonus Assignment – turn these "look at me posts" in to added value posts

Chapter 8: First Impressions

Lecture 1: Introduction

Lecture 2: Do the 'strangers test'

Lecture 3: Always pay special attention to your last 5 posts

Lecture 4: Clean up your timeline

Lecture 5: Assignment

Lecture 6: Develop your personal social media rules

Lecture 7: Assignment

Chapter 9: Secret features of specific platforms you should know and use

Lecture 1: Twitter

Lecture 2: LinkedIn

Lecture 3: Facebook

Lecture 4: YouTube

Lecture 5: Assignment

Chapter 10: Exceptional interaction with your audience

Lecture 1: The action is in the interaction: Likes vs comments

Lecture 2: Comment Strategy

Lecture 3: ReTweet short and sweet

Lecture 4: Checklist: Priority actions when you have limited social media time

Lecture 5: Timeline

Lecture 6: Share/Repost/Retweet

Lecture 7: Active Search

Lecture 8: Smart use of tags and hashtags

Lecture 9: How to connect with influencers

Lecture 10: The devil is in the details (examples of exceptionally bad interaction)

Lecture 11: The devil is in the details (examples of exceptionally good interaction)

Lecture 12: Assignment

Chapter 11: How to promote and sell by adding value

Lecture 1: Think like a publisher, not a marketeer

Lecture 2: Successful promotions: Create a value ladder

Lecture 3: Create urgency

Lecture 4: Promote the natural way

Lecture 5: Stealth promotions

Lecture 6: Coupons, rhythm, staggering, linking and more

Lecture 7: Assignment

Chapter 12: Visual Storytelling

Lecture 1: The power of storytelling: Make it personal

Lecture 2: The power of storytelling: Stories shape our lives

Lecture 3: The power of storytelling: The hero's journey

Lecture 4: Tips for storytelling

Lecture 5: How to tell a story with a limited number of characters

Lecture 6: Don't forget the hook and call to action

Lecture 7: Visual Storytelling

Lecture 8: Quick wins for your pictures, videos and vlogs: Tech tips 1-4

Instructors

Esther Jacobs
The 'No Excuses' lady

Rating Distribution

1 stars: 0 votes
2 stars: 2 votes
3 stars: 1 votes
4 stars: 9 votes
5 stars: 6 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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Impact & Influence: Pro Secrets to Exceptional Social Media

Enroll now: Impact & Influence: Pro Secrets to Exceptional Social Media

Summary

What You Will Learn

Who Should Attend

Target Audiences

Course Curriculum

Chapter 1: Introduction

Chapter 2: No Excuses! – Mentality shift

Chapter 3: Assess your current social media situation

Chapter 4: Personal branding: skills, personality and values

Chapter 5: Core Values

Chapter 6: The perfect bio

Chapter 7: How to post valuable content

Chapter 8: First Impressions

Chapter 9: Secret features of specific platforms you should know and use

Chapter 10: Exceptional interaction with your audience

Chapter 11: How to promote and sell by adding value

Chapter 12: Visual Storytelling

Instructors

Rating Distribution

Frequently Asked Questions

How long do I have access to the course materials?

Can I take my courses with me wherever I go?

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