Implementing Account Engagement aka Pardot

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“Implementing Account Engagement aka Pardot” is the first course in the series of “Pardot – Zero To Dangerous”. Let me welcome you to the very first step of yours in becoming an Account Engagement aka Pardot expert.

Account Engagement aka Pardot is a B2B marketing automation solution that helps companies create meaningful connections, generate more pipelines, and empower sales to close more deals.

The course will mainly focus on setting up the Pardot for the first time. Where you will get to know about the basics of Pardot – knowing the very Salesforce Product. All the required configurations are needed for a successful Pardot implementation.

Activate The Account Engagement aka Pardot Lighting App
Assigning The Required Permission Set To Admin User
Navigate To The Account Engagement aka Pardot Lightning App In Salesforce
Removing The Account Engagement aka Pardot Classic App
Authorization and Sharing Basics
Troubleshooting Common Account Engagement aka Pardot Lightning App Problems
Installing The Account Engagement aka Pardot AppExchange Application
Configuring The Salesforce User Sync
Assign Salesforce Users to Account Engagement aka Pardot
Map Pardot And Salesforce Fields
Adding Email Sending Domain
Adding Tracker Domain
Manage And Unpause The Salesforce-Account Engagement aka Pardot Connector
Implement First Party Tracking Code
Enable The Connected Campaign
Enable The Engagement History
Enable the Marketing Data Sharing Rule

What you’ll learn

• What is Account Engagement aka Pardot?

• Account Engagement aka Pardot and Marketing Cloud

• Accessing Pardot – Different Way[App]

• Account Engagement aka Pardot Sandbox

• Activate The Account Engagement aka Pardot Lighting App

• Assigning The Required Permission Set To Admin User

• Navigate To The Account Engagement aka Pardot Lightning App In Salesforce

• Removing The Account Engagement aka Pardot Classic App

• Authorization and Sharing Basics

• Troubleshooting Common Account Engagement aka Pardot Lightning App Problems

• Installing The Account Engagement aka Pardot AppExchange Application

• Configuring The Salesforce User Sync

• Assign Salesforce Users to Pardot

• Map Account Engagement aka Pardot And Salesforce Fields

• Adding Email Sending Domain

• Adding Tracker Domain

• Manage And Unpause The Salesforce-Pardot Connector

• Implement First Party Tracking Code

• Enable The Connected Campaign

• Enable The Engagement History

• Enable the Marketing Data Sharing Rule

NEXT COURSE – Prospect and Visitors

Pardot – [Zero To Dangerous] is a series of courses and “Implementing Pardot” is the first course in the series.

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!