Inbound Marketing: Content Marketing, KPI & Google Analytics

Inbound Marketing: Content Marketing, KPI & Google Analytics, available at $49.99, has an average rating of 4.7, with 69 lectures, based on 106 reviews, and has 10601 subscribers.

You will learn about Get traffic on autopilot by creating discoverable content in 2024 Effective inbound marketing strategy specific to your business Learn to correctly set and use KPI Learn Google Analytics to monitor your KPI Get highly-converting, highly-engaged traffic who are searching for your type of business One of the most effective marketing strategies today This course is ideal for individuals who are Beginner marketers, online entrepreneurs interested in inbound marketing It is particularly useful for Beginner marketers, online entrepreneurs interested in inbound marketing.

Enroll now: Inbound Marketing: Content Marketing, KPI & Google Analytics

Summary

Title: Inbound Marketing: Content Marketing, KPI & Google Analytics

Price: $49.99

Average Rating: 4.7

Number of Lectures: 69

Number of Published Lectures: 66

Number of Curriculum Items: 69

Number of Published Curriculum Objects: 66

Original Price: $39.99

Quality Status: approved

Status: Live

What You Will Learn

Get traffic on autopilot by creating discoverable content in 2024
Effective inbound marketing strategy specific to your business
Learn to correctly set and use KPI
Learn Google Analytics to monitor your KPI
Get highly-converting, highly-engaged traffic who are searching for your type of business
One of the most effective marketing strategies today

Who Should Attend

Beginner marketers, online entrepreneurs interested in inbound marketing

Target Audiences

Beginner marketers, online entrepreneurs interested in inbound marketing

Learn how to use inbound marketing strategies to get the best leads and most engaged customers to your site or product.

Then monitor how those leads behave on your website using Google Analytics which is a data-driven approach where you identify and set the right KPIs (Key Performance Indicators) to monitor and work on improving. Once your KPIs are heading in the right direction, so will your business.

WHY IS INBOUND MARKETING GREAT?

The leads find you in a passive way. You don’t have to actively promote your business so you have more time to create more content or focus on other parts of your business.

WHAT IS KPI

KPI stands for key performance indicators. These are metrics that you identify that are most important for your business. If you correctly identify your KPI and focus on growing them, that will cause your business to grow as well.

In this course, I’ll introduce you to different KPI that you can track depending on what’s important for your business. Once you identify your KPI, I’ll show you how to monitor that with Google Analytics, which will give you a data-driven approach to marketing and growing your company.

DATA-DRIVEN APPROACH WITH GOOGLE ANALYTICS

You must monitor your KPIs after you set them. Most of the time, people and companies use analytics software to monitor their KPI. The most commonly used analytics software is Google Analytics. In this course, we’ll go over how to correctly use Google Analytics to monitor your KPI and most important data points to make sure that you know exactly what’s happening on your website.

Keep in mind, not all your KPI data will come from Google Analytics. KPI data can be user enjoyment signals like your product’s star rating or any of a large variety of metrics. The key is to identify the most important KPI, and focus on growing that.

INBOUND MARKETING IS MUCH GREATER THAN MOST PEOPLE THINK

Most people think that inbound marketing is simply traffic coming from Google search. But the truth is that inbound marketing can be done anywhere you can do content marketing. Content marketing has a very big overlap with inbound marketing because wherever you post content, people can discover that content, and through that content they can come to your website, and become your clients.

To various degrees, I would consider marketing your products or business on big marketplaces like Amazon, eBay, Etsy, and even YouTube a part of your inbound marketing because potential customers might discover you there, and become clients of your greater business.

TRACKING KPI CAN EVEN BE FUN

Personally, I love checking my Google Analytics and other analytics software every day to see how my KPI are performing, especially if they are heading in the right direction. If your KPI are growing, it can be so enjoyable and energizing to check them. It gives hope that your business and work is heading in a much more positive direction where you need it to go.

RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT

If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don’t respond. Well, I do because

1) I care about my students.

2) I feel a responsibility to make sure that students get their money’s worth from the course.

Invest in your future. Enroll today.

Course Curriculum

Chapter 1: Inbound marketing course introduction

Lecture 1: Inbound marketing course introduction

Lecture 2: Definition of inbound marketing and types of content

Lecture 3: Types of inbound marketing and the challenge of competition

Lecture 4: What do your customers search? What content do they want? What to create?

Lecture 5: Content repurposing to maximize value of the content you create

Lecture 6: Danger and risks of inbound marketing

Chapter 2: SEO keyword research introduction

Lecture 1: SEO section introduction for inbound marketing

Lecture 2: Understanding search intent so you can capture the most lucrative traffic

Lecture 3: Long-tail vs. short-tail and profitable keywords for best SEO results

Lecture 4: Introduction to SEO keyword research & starting to do keyword research

Lecture 5: Keyword research example & getting you more comfortable exploring SEO keywords

Lecture 6: SEO keyword mapping and tracking your full list of SEO keywords

Chapter 3: KPI and Google Analytics

Lecture 1: What is KPI and examples

Lecture 2: Setting up Google Analytics 4

Lecture 3: How To Connect GA4 To Your Website Data Stream

Lecture 4: Demo of Google Analytics 4 for a Google website and custom reports

Lecture 5: CAC (Customer Acquisition Cost) and LTV to make a strong profit & real example

Lecture 6: User navigation flow in Google Analytics

Lecture 7: Quality of the traffic and secondary metrics in Google Analytics

Lecture 8: Choosing your conversion path: Sign up through email vs. sell now?

Chapter 4: The stages of user warming

Lecture 1: The flywheel of attract, engage, delight

Lecture 2: Example of the attract-engage-delight with a real business

Chapter 5: Lifecycle of a piece of content

Lecture 1: Lifecycle of a piece of content: goals, improvement, promotion

Chapter 6: Sales copywriting for catchy headlines and sale conversion

Lecture 1: KPI of SERP and conversion

Lecture 2: Emotional Intelligence And Neuroscience: role of emotions in buying decisions

Lecture 3: Common principles to use in your sales copywriting and social media posts

Lecture 4: Examples of copywriting principles in your sales copywriting and social media

Lecture 5: Title copywriting – theory

Lecture 6: Headline exercise

Lecture 7: Examples of improving the headline for a website

Lecture 8: Prompt Engineering to ask ChatGPT the right sales copywriting questions

Lecture 9: Using ChatGPT and Artificial Intelligence in our sales copywriting

Lecture 10: Effective subtitle that reinforces the sales message

Lecture 11: Subtitle examples

Lecture 12: Comparing our work to existing titles/subtitles & your exercise

Lecture 13: Introduction to using emotional words for sales copywriting

Lecture 14: Over 100 words that trigger emotion and aid you in your sales copywriting

Lecture 15: One more resource with hundreds of sales copywriting terms

Lecture 16: Sales copywriting exercise PART 1 – START

Lecture 17: Sales copywriting exercise PART 2

Lecture 18: Sales copywriting exercise PART 3

Lecture 19: Sales copywriting exercise PART 4

Lecture 20: Sales copywriting exercise PART 5

Lecture 21: Sales copywriting exercise PART 6 – CONCLUSION

Lecture 22: Product descriptions that work by triggering the right buyer emotions

Lecture 23: Product description examples

Lecture 24: Description copywriting exercise 1

Lecture 25: Description copywriting exercise 2

Lecture 26: Description copywriting exercise 3 – emotional imagery

Lecture 27: Description copywriting exercise 4 – rewrite a part of a sales description

Lecture 28: Description copywriting exercise 5 – interesting and inspiring language

Lecture 29: Nicer formatting with ChatGPT

Chapter 7: Customer onboarding

Lecture 1: Introduction to customer onboarding

Lecture 2: Udemy onboarding example

Chapter 8: Lead warming with email

Lecture 1: Section introduction

Lecture 2: Difference of email autoresponder and email workflow

Lecture 3: My approach to copywriting

Lecture 4: Technically setting up the autoresponder in MailChimp

Lecture 5: First email of the autoresponder that can actually get your leads on a call

Lecture 6: Second autoresponder email

Lecture 7: Example of a good autoresponder with Helium 10

Lecture 8: Third, fourth, fifth and further emails in your autoresponder

Chapter 9: Savvy extra

Lecture 1: Advanced: create an affiliate program for your business

Lecture 2: ADVANCED: Image SEO strategy for branding, sales, and SEO boost

Lecture 3: Four inbound marketing unique hacks to promote anything in a big way

Chapter 10: Conclusion – thank you for being a great student

Lecture 1: Thank you for taking this inbound marketing course – parting words

Instructors

Alex Genadinik
Business, Entrepreneurship, SEO, Marketing, Amazon, YouTube

Rating Distribution

1 stars: 0 votes
2 stars: 5 votes
3 stars: 15 votes
4 stars: 26 votes
5 stars: 60 votes

Frequently Asked Questions

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You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

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