Indie/Visible: Social Media for the Small Business Owner
Indie/Visible: Social Media for the Small Business Owner, available at Free, has an average rating of 4.45, with 41 lectures, based on 65 reviews, and has 1463 subscribers.
You will learn about Get visible! Take your small business from no digital presence to successful marketing through your business social media accounts. Create accounts on four social media platforms: Facebook, Instagram, Yelp, and Google My Business Learn what and when to post Get strategies for sustainable, active marketing without getting overwhelmed This course is ideal for individuals who are Small business owners interested in starting – or improving – their web presence. or Entrepreneurs who need help with better strategies to make social media marketing sustainable. or Business owners who have previously relied on word of mouth but want to reach a new clientele. It is particularly useful for Small business owners interested in starting – or improving – their web presence. or Entrepreneurs who need help with better strategies to make social media marketing sustainable. or Business owners who have previously relied on word of mouth but want to reach a new clientele.
Enroll now: Indie/Visible: Social Media for the Small Business Owner
Summary
Title: Indie/Visible: Social Media for the Small Business Owner
Price: Free
Average Rating: 4.45
Number of Lectures: 41
Number of Published Lectures: 41
Number of Curriculum Items: 53
Number of Published Curriculum Objects: 53
Original Price: Free
Quality Status: approved
Status: Live
What You Will Learn
- Get visible! Take your small business from no digital presence to successful marketing through your business social media accounts.
- Create accounts on four social media platforms: Facebook, Instagram, Yelp, and Google My Business
- Learn what and when to post
- Get strategies for sustainable, active marketing without getting overwhelmed
Who Should Attend
- Small business owners interested in starting – or improving – their web presence.
- Entrepreneurs who need help with better strategies to make social media marketing sustainable.
- Business owners who have previously relied on word of mouth but want to reach a new clientele.
Target Audiences
- Small business owners interested in starting – or improving – their web presence.
- Entrepreneurs who need help with better strategies to make social media marketing sustainable.
- Business owners who have previously relied on word of mouth but want to reach a new clientele.
For many small business owners, social media marketing is a mystery. How do you get your business online? How do you connect with clients? How can you add one more thing to the many responsibilities of running your own business?
Denver Economic Development & Opportunity in partnership with the Denver Public Library are proud to present Indie/Visible, a free digital marketing course. The Indie/Visible program is designed for small, independent business ownersto develop their online marketing; from learning how to effectively use social media to how to take better photos, business owners will gain marketing skills to help them reach customers online.
In this course, we’ll focus on four major social media platforms.
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Facebook
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Google My Business
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Instagram
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Yelp
We’ll take you through each platform and show you how to set up a business account, best practices for posting, and managing the account long term. We’ll also talk about best practices for social media marketing, including:
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What to Post
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When to Post
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Keywords, Hashtags, and SEO
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Creating Professional-Looking Posts with Free Tools
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How to Maintain Your Accounts
Simple, short assignments are designed to help you develop your own business social media presence while you take the course, so that you finish with the business accounts, marketing plan, and skills you need to market your business.
Whether your business has no online presence at all or you wish your online marketing were more effective but aren’t sure how to get there, Indie/Visible can help you reach your goals!
Course Curriculum
Chapter 1: Getting Started
Lecture 1: Why Social Media Marketing
Lecture 2: Gmail and Your Business
Lecture 3: Password Management
Lecture 4: About Changes
Chapter 2: Facebook for Business: Quick Start
Lecture 1: Getting Your Business on Facebook
Lecture 2: Posting on Facebook
Chapter 3: Instagram for Business: Quick Start
Lecture 1: Getting Your Business on Instagram
Lecture 2: Posting on Instagram
Chapter 4: Google My Business: Quick Start
Lecture 1: Getting Your Business on Google My Business
Lecture 2: Posting on Google My Business
Chapter 5: Yelp for Local Businesses: Quick Start
Lecture 1: Getting Your Business on Yelp
Chapter 6: What to Post
Lecture 1: 4 types of posts
Lecture 2: All About the Light
Lecture 3: Make Some Things
Chapter 7: When to Post
Lecture 1: Best Posting Times
Chapter 8: How Will Customers Find Me?
Lecture 1: Organic Search & SEO
Lecture 2: Google & Search
Chapter 9: Facebook Marketing
Lecture 1: Facebook Business Manager and Ads
Lecture 2: Facebook Groups
Lecture 3: Facebook Events
Lecture 4: Targeted Ads
Lecture 5: Insights
Chapter 10: Instagram Marketing
Lecture 1: Stories
Lecture 2: Shopping on Instagram
Lecture 3: Analytics
Chapter 11: Google My Business Marketing
Lecture 1: Questions & Answers
Lecture 2: Responding to Reviews
Lecture 3: Catching Problems
Lecture 4: Holiday Hours – Google My Business
Chapter 12: Yelp Marketing
Lecture 1: Monitoring Your Inbox
Lecture 2: Responding to Reviews
Lecture 3: Holiday Hours – Yelp
Chapter 13: The Internet & You
Lecture 1: Asking for Reviews
Lecture 2: Negative Reviews
Lecture 3: Personal Vs. Business
Chapter 14: Keeping Up
Lecture 1: How Often to Post
Lecture 2: How Often to Check Reviews & Notifications
Lecture 3: Planning Ahead
Chapter 15: What's Next
Lecture 1: Local Groups & Influencers
Lecture 2: Where to Learn More
Lecture 3: Bonus Resources: Let's Wrap This Up
Instructors
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Case Drury
Emmy-winning writer & producer
Rating Distribution
- 1 stars: 1 votes
- 2 stars: 2 votes
- 3 stars: 7 votes
- 4 stars: 13 votes
- 5 stars: 42 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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