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Integrated Marketing Foundations and Campaign Strategy

Marketing

Rating4.2
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Integrated Marketing Foundations and Campaign Strategy, available at $44.99, has an average rating of 4.21, with 29 lectures, 4 quizzes, based on 85 reviews, and has 386 subscribers.

You will learn about The fundamentals of Integrated Marketing from past to present. Dive deeper into integrated marketing communication and campaign strategy. How to create an integrated marketing campaign from start to finish. How to strategize customer mindsets and positioning statements. How to complete marketing project and creative briefs. How to run kickoffs, launch a campaign and provide constructive and creative feedback. How to analyze, present and share your campaign results. This course is ideal for individuals who are Beginner to intermediate marketers looking to expand their knowledge in integrated marketing and campaign strategy and planning. or Marketers looking to take their integrated campaigns to a higher level with more detailed segmentation and creative strategy or Businesses with small or no marketing teams who want to launch integrated marketing campaigns. or Marketers looking to learn more about creative strategy relating to integrated marketing. It is particularly useful for Beginner to intermediate marketers looking to expand their knowledge in integrated marketing and campaign strategy and planning. or Marketers looking to take their integrated campaigns to a higher level with more detailed segmentation and creative strategy or Businesses with small or no marketing teams who want to launch integrated marketing campaigns. or Marketers looking to learn more about creative strategy relating to integrated marketing.

Enroll now: Integrated Marketing Foundations and Campaign Strategy

Summary

Title: Integrated Marketing Foundations and Campaign Strategy

Price: $44.99

Average Rating: 4.21

Number of Lectures: 29

Number of Quizzes: 4

Number of Published Lectures: 29

Number of Published Quizzes: 4

Number of Curriculum Items: 35

Number of Published Curriculum Objects: 35

Original Price: $129.99

Quality Status: approved

Status: Live

What You Will Learn

  • The fundamentals of Integrated Marketing from past to present.
  • Dive deeper into integrated marketing communication and campaign strategy.
  • How to create an integrated marketing campaign from start to finish.
  • How to strategize customer mindsets and positioning statements.
  • How to complete marketing project and creative briefs.
  • How to run kickoffs, launch a campaign and provide constructive and creative feedback.
  • How to analyze, present and share your campaign results.

Who Should Attend

  • Beginner to intermediate marketers looking to expand their knowledge in integrated marketing and campaign strategy and planning.
  • Marketers looking to take their integrated campaigns to a higher level with more detailed segmentation and creative strategy
  • Businesses with small or no marketing teams who want to launch integrated marketing campaigns.
  • Marketers looking to learn more about creative strategy relating to integrated marketing.

Target Audiences

  • Beginner to intermediate marketers looking to expand their knowledge in integrated marketing and campaign strategy and planning.
  • Marketers looking to take their integrated campaigns to a higher level with more detailed segmentation and creative strategy
  • Businesses with small or no marketing teams who want to launch integrated marketing campaigns.
  • Marketers looking to learn more about creative strategy relating to integrated marketing.

This 2.5 hour course covers the foundations of integrated marketing from past to present. You’ll get to dive into campaign examples from the past and present to get an understanding of how integrated marketing began, and how it has evolved in the digital era. You’ll learn the benefits of integrated marketing and why it’s so important for your business.

I’ll teach you how to strategize and launch your own integrated marketing campaign as I walk you step by step through the process providing tips and insights along the way. I’ll teach you the best ways to work with creative teams and agencies and walk you step by step through a creative brief so by the end of the course you’ll be master brief writer. I even have a lecture to teach you how to give constructive creative feedback so you can walk into any creative review and feel confident and ready to critique your campaign assets.

I even included a section to give you tips on how to pull your campaign results post launch, how to summarize your campaign and how to share your results so you can showcase all the great work you did and help you grow in your career.

This course includes templates and resources to help you strategize, outline, launch and summarize an integrated marketing campaign.

Course Curriculum

Chapter 1: The Foundations: What is Integrated Marketing?

Lecture 1: Introduction

Lecture 2: What is Integrated Marketing?

Lecture 3: Traditional Integrated Marketing: Before the Internet

Lecture 4: Integrated Marketing Today

Chapter 2: Why is Integrated Marketing so Important?

Lecture 1: So Many Ads: Standing Out from the Noise

Lecture 2: The Benefits of Integrated Marketing and Why it’s so Important

Chapter 3: The Strategy: How to Build an Integrated Marketing Campaign

Lecture 1: Getting Started: How to Outline an Integrated Marketing Campaign

Lecture 2: Supporting Research & Insights

Lecture 3: Your Campaign Overview

Lecture 4: Your Campaign Goals and Objective

Lecture 5: Campaign KPIs

Lecture 6: Defining Your Target Audience

Lecture 7: Audience Segmentation

Chapter 4: Your Marketing Plan & Tactics

Lecture 1: Finalizing Your Campaign Timeline

Lecture 2: Choosing Your Channels

Lecture 3: Setting Channel Level KPIs

Lecture 4: The Campaign Execution Plan

Lecture 5: Audience and Program Suppression

Lecture 6: Defining your Campaign Assets

Chapter 5: Bringing Your Campaign to Life

Lecture 1: The Creative Brief and Why It’s So Important

Lecture 2: Step by Step Guide to Completing your Brief

Lecture 3: A Consistent and Compelling Narrative & Visual Identity

Chapter 6: The Finish Line: Campaign Kickoffs, Creative Feedback, and the Campaign Launch

Lecture 1: Running a Successful Kick Off

Lecture 2: Giving Constructive Creative Feedback

Lecture 3: Your Campaign Launch Plan

Chapter 7: Campaign Analysis: How to determine your campaign’s success

Lecture 1: Campaign Analysis: The Campaign Objective and Gathering Data

Lecture 2: Campaign Analysis: Aligning Results with the Campaign Goals & KPIs

Lecture 3: Campaign Analysis: Presentation Formats and Sharing Your Results

Chapter 8: Congratulations!

Lecture 1: Congratulations on completing this course!

Instructors

Rating Distribution

  • 1 stars: 0 votes
  • 2 stars: 2 votes
  • 3 stars: 13 votes
  • 4 stars: 28 votes
  • 5 stars: 42 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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