International Marketing Management
International Marketing Management, available at $19.99, has an average rating of 4.25, with 30 lectures, 5 quizzes, based on 8 reviews, and has 1019 subscribers.
You will learn about 1. INTERNATIONAL MARKETING AND MANAGEMENT 2. AN INTRODUCTION TO INTERNATIONAL MARKETING MANAGEMENT 3. OVERVIEW OF INTERNATIONAL MARKETING 4. MARKETING MANAGEMENT AND FUNDERMENTALS AND ANALYSIS 5. FUNDERMENTALS OF MARKERTING MANAGEMENT 6. UNDERSTANDING MARKETING MIX AND STP 7. MARKETING ANALYSIS – STRATEGIES, PLAN AND FRAMEWORKS This course is ideal for individuals who are I highly recommended this course for sales professionals, Entrepreneurs, Innovators, Import export businessmen, as well as Students. This will be an investment for all success that you have gained in the future. And also, this will be your secret to success. It is particularly useful for I highly recommended this course for sales professionals, Entrepreneurs, Innovators, Import export businessmen, as well as Students. This will be an investment for all success that you have gained in the future. And also, this will be your secret to success.
Enroll now: International Marketing Management
Summary
Title: International Marketing Management
Price: $19.99
Average Rating: 4.25
Number of Lectures: 30
Number of Quizzes: 5
Number of Published Lectures: 30
Number of Published Quizzes: 5
Number of Curriculum Items: 35
Number of Published Curriculum Objects: 35
Original Price: $19.99
Quality Status: approved
Status: Live
What You Will Learn
- 1. INTERNATIONAL MARKETING AND MANAGEMENT
- 2. AN INTRODUCTION TO INTERNATIONAL MARKETING MANAGEMENT
- 3. OVERVIEW OF INTERNATIONAL MARKETING
- 4. MARKETING MANAGEMENT AND FUNDERMENTALS AND ANALYSIS
- 5. FUNDERMENTALS OF MARKERTING MANAGEMENT
- 6. UNDERSTANDING MARKETING MIX AND STP
- 7. MARKETING ANALYSIS – STRATEGIES, PLAN AND FRAMEWORKS
Who Should Attend
- I highly recommended this course for sales professionals, Entrepreneurs, Innovators, Import export businessmen, as well as Students. This will be an investment for all success that you have gained in the future. And also, this will be your secret to success.
Target Audiences
- I highly recommended this course for sales professionals, Entrepreneurs, Innovators, Import export businessmen, as well as Students. This will be an investment for all success that you have gained in the future. And also, this will be your secret to success.
Today organizations worldwide look to expand their business internationally to obtain profit. With all the opportunities it is no surprise that the competition is ever-growing. Therefore, organizations focus on gaining competitive advantages by improving aspects of their business with one key area being marketing.
Marketing is a crucial part of any business. it is the act of promoting and selling products or Services by defining their value to the customers. This diploma course aims at enabling learners to broaden their understanding of marketing in a global context.
the course is divided into two modules. the first is international marketing and management which covers the global marketing environment and how the dynamic business environment is affecting marketing management functions.
You will learn about marketing concepts and theories to facilitate a profound understanding of marketing and also realize the importance of international marketing and growing your business. Through this course, you will get to know how to make your way into the international market space by learning about the international market entry modes levels drivers’ elements and more.
the second module marketing management fundamentals and Analysis focus on the fundamentals of marketing management by diving in to process of marketing. It’s different from the concept of selling and the challenges associated with sales.
You will be introduced to the term marketing mix which is used to formulate an effective marketing plan by focusing on the four-piece of marketing which are product, price, promotion and place. Discover how you can segment the marketing identify the target audience and potential customers and position your product by learning about the STP model.
This course also covers certain tools used for market analysis to prepare strategy plans and frameworks. this course is designed for aspirins who are actively interested in pursuing a career in a marketing role for global market brands.
Marketing Professionals responsible for domestic market channels who are looking to advance their career into the international market.
Entrepreneurs or business owners aiming to either expand their business internationally or start an import or export business.
Market researchers and analysis planning to undertake research projects on customers of a defined international market for supporting product development.
at the end of this course, you will have gained significant knowledge regarding the international market and methods to formulate a plan of action for the international target audience.
you will be able to understand the requisite frameworks that must be adopted while developing a market strategy internationally.
1. INTERNATIONAL MARKETING AND MANAGEMENT
2. AN INTRODUCTION TO INTERNATIONAL MARKETING MANAGEMENT
3. OVERVIEW OF INTERNATIONAL MARKETING
4. MARKETING MANAGEMENT AND FUNDAMENTALS AND ANALYSIS
5. FUNDAMENTALS OF MARKETING MANAGEMENT
6. UNDERSTANDING MARKETING MIX AND STP
7. MARKETING ANALYSIS – STRATEGIES, PLAN AND FRAMEWORKS
Course content
In this course, you have 2 modules, 6 Units, 30 lessons and 5 quizzes.
Module 01,
Unit 01
Lesson 01 – Introduction to the Diploma in international marketing management.
Unit 02
Lesson 02 – Introduction to Global Environment
Lesson 03 – Introduction to Marketing
Lesson 04 – Influence of the Changing Business Environment on Marketing Management Functions
Lesson 05 – Marketing Approaches in Local, National, Regional and Global Marketing
Lesson 06 – Evaluation of Marketing Concept
Lesson 07 – Evolving Marketing Concepts and Theories
Quiz No 01.
Unit 03
Lesson 08 – International Marketing and Importance
Lesson 09 – International Entry Modes
Lesson 10 – International Marketing Levels and Drivers
Lesson 11 – International Marketing Task
Lesson 12 – International Marketing Elements
Quiz No 02.
Module No 02
Unit No 04
Lesson 13 – Scope of Marketing
Lesson 14 – The Marketing Process
Lesson 15 – Sales Challenges
Lesson 16 – Marketing vs Sales
Quiz No 03
Unit No 05
Lesson 17 – Marketing in New Economy
Lesson 18 – Marketing Mix – 4 P’s
Lesson 19 – Extended Marketing Mix
Lesson 20 – 4 C’s of Marketing Mix
Lesson 21 – Marketing Segmentation
Lesson 22 – Target Marketing
Lesson 23 – Marketing Positioning
Quiz No 04
Unit No 06
Lesson 24 – Developing Marketing Strategies
Lesson 25 – Contents of Marketing Plan
Lesson 26 – SWOT Analysis
Lesson 27 – PESTEL Analysis
Lesson 28 – Ansoff’s Matrix
Lesson 29 – BCG Matrix
Lesson 30 – Porter’s Five Force Model
Quiz No 05
I hope this Diploma course helps you to enter the international market properly like, after doing a feasibility study or analysis of the business environment. as well your marketing professionals can be uplifted with the knowledge that you gaining here. It will be helpful for your career promotions.
I highly recommended this course for sales professionals, Entrepreneurs, Innovators, Import export businessmen, as well as Students. This will be an investment for all success that you have gained in the future. And also, this will be your secret to success.
I would like to warmly invite you to choose this course and be successful. Thank you very much and have a nice day for learning.
Thank you!
Course Curriculum
Chapter 1: AN INTRODUCTION TO INTERNATIONAL MARKETING MANAGEMENT
Lecture 1: Introduction to the Diploma in International Marketing Management.
Lecture 2: Introduction to Global Environment
Lecture 3: Introduction to Marketing
Lecture 4: Influence of the changing Business Environment on Marketing Management Functions
Lecture 5: Marketing Approaches in Local, National, Regional and Global Marketing
Lecture 6: Evaluation of Marketing Concept
Lecture 7: Evolving Marketing Concept and Theories
Chapter 2: OVERVIEW OF INTERNATIONAL MARKETING
Lecture 1: International Marketing and Importance
Lecture 2: International Entry Modes
Lecture 3: International Marketing Levels and Drivers
Lecture 4: International Marketing Task
Lecture 5: International Marketing Elements
Chapter 3: FUNDERMENTALS OF MARKERTING MANAGEMENT
Lecture 1: Scope of Marketing
Lecture 2: The Marketing Process
Lecture 3: Sales Challenges
Lecture 4: Marketing vs Sales
Chapter 4: UNDERSTANDING MARKETING MIX AND STP
Lecture 1: Marketing in New Economy
Lecture 2: Marketing Mix – 4 P’s
Lecture 3: Extended Marketing Mix
Lecture 4: 4 C’s of Marketing Mix
Lecture 5: Marketing Segmentation
Lecture 6: Target Marketing
Lecture 7: Marketing Positioning
Chapter 5: MARKETING ANALYSIS – STRATEGIES, PLAN AND FRAMEWORKS
Lecture 1: Developing Marketing Strategies
Lecture 2: Contents of Marketing Plan
Lecture 3: SWOT Analysis
Lecture 4: PESTEL Analysis
Lecture 5: Ansoff’s Matrix
Lecture 6: BCG Matrix
Lecture 7: Porter’s Five Force Model
Instructors
-
Lahiru Nuwan Kumara
Instructor
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 1 votes
- 3 stars: 1 votes
- 4 stars: 2 votes
- 5 stars: 4 votes
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