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International SEO: Reaching a Profitable Global Audience

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International SEO: Reaching a Profitable Global Audience, available at $39.99, has an average rating of 3.95, with 37 lectures, based on 63 reviews, and has 966 subscribers.

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You will learn about Determine if international SEO efforts will be profitable before starting SEO work Determine which search engines are the right ones to target The keyword research tools to use for finding keywords in other languages and countries. Determine the right structure for setting up multi-lingual versions of a website. Direct site visitors to the right version of the site based on their language or location. Add language tags to specific pages to help search engines understand who the page is intended for. Identify the right type of back links for international websites. This course is ideal for individuals who are Anyone with a desire to expand their online audience internationally. or Anyone who would like to reach new customers who speak different languages. or Anyone who would like to reach new customers in new countries. or Anyone who currently has customers around the world. or SEO's who wish to provide international SEO services. It is particularly useful for Anyone with a desire to expand their online audience internationally. or Anyone who would like to reach new customers who speak different languages. or Anyone who would like to reach new customers in new countries. or Anyone who currently has customers around the world. or SEO's who wish to provide international SEO services.

Enroll now: International SEO: Reaching a Profitable Global Audience

Summary

Title: International SEO: Reaching a Profitable Global Audience

Price: $39.99

Average Rating: 3.95

Number of Lectures: 37

Number of Published Lectures: 37

Number of Curriculum Items: 37

Number of Published Curriculum Objects: 37

Original Price: $89.99

Quality Status: approved

Status: Live

What You Will Learn

  • Determine if international SEO efforts will be profitable before starting SEO work
  • Determine which search engines are the right ones to target
  • The keyword research tools to use for finding keywords in other languages and countries.
  • Determine the right structure for setting up multi-lingual versions of a website.
  • Direct site visitors to the right version of the site based on their language or location.
  • Add language tags to specific pages to help search engines understand who the page is intended for.
  • Identify the right type of back links for international websites.

Who Should Attend

  • Anyone with a desire to expand their online audience internationally.
  • Anyone who would like to reach new customers who speak different languages.
  • Anyone who would like to reach new customers in new countries.
  • Anyone who currently has customers around the world.
  • SEO's who wish to provide international SEO services.

Target Audiences

  • Anyone with a desire to expand their online audience internationally.
  • Anyone who would like to reach new customers who speak different languages.
  • Anyone who would like to reach new customers in new countries.
  • Anyone who currently has customers around the world.
  • SEO's who wish to provide international SEO services.

International SEO has it’s own unique considerations as global websites target multiple countries and multiple languages. This requires international websites to have a strategic site structure and inform search engines which pages should be shown to specific visitors based on their location and / or language spoken.

This course is designed for those with at least a basic understanding of SEO and will walk you through everything you need to do to prepare your website for international rankings in the search engines, countries and languages you’d prefer.

Here we’ll cover:

  • How to determine if your international SEO efforts will be profitable
  • Which search engines you should target
  • The keyword research process and the tools to use
  • 3 options for structuring international website content
  • How to direct visitors to the right version for their language / country
  • Language tags your site must use
  • The type of back links you need for global sites

You should be learning and implementing international SEO if:

  • You have (or would like to have) content in multiple languages
  • Your website targets a specific country
  • You are ready to scale your business
  • Your website / business already has customers around the world
International SEO can be quite complex especially with different versions of the same site all targeting different locations. What do you need to know to rank your website internationally? Inside this course we’ll walk through the full process that will expand on your existing SEO knowledge so you will know exactly what to do with the website you are working with.
I’m also available if you have any questions as you start taking action on your own international site.
Join me to take your website to the next level. Enroll now.

Course Curriculum

Chapter 1: An Introduction to International SEO

Lecture 1: What To Expect From This International SEO Course

Lecture 2: What's Different About International SEO?

Lecture 3: International SEO checklist

Chapter 2: International SEO Research

Lecture 1: Section Intro: International SEO Research

Lecture 2: Know The Potential of Your International SEO Efforts

Lecture 3: How Is Your Site Currently Performing? Conducting an International SEO Audit

Lecture 4: Which Search Engines Should You Target?

Lecture 5: Keyword Research for International SEO & The Tools You Should Be Using

Lecture 6: What To Do If You Aren't Currently Ranking Internationally

Chapter 3: Setting Up Your Website to Target Specific Countries

Lecture 1: Section Intro: Setting Up Your Website to Target Specific Countries

Lecture 2: 3 Options for Structuring Your International Web Content for Specific Countries

Lecture 3: Options for Using Different Languages on an International Website

Lecture 4: What to Do For Visitors Who Land on The Wrong Page Version

Lecture 5: Does Your Hosting Location Really Matter?

Chapter 4: International SEO Best Practices

Lecture 1: Section Intro: International SEO Best Practices

Lecture 2: Making Sure Search Engines Can Crawl The International Versions

Lecture 3: On-Page Optimization Steps and What You May Be Forgetting

Lecture 4: How to Redirect Visitors to The Right Site Version

Lecture 5: Adapting Your Products, Services & Offerings to The Local Market

Chapter 5: Multi-Lingual Website SEO Best Practices

Lecture 1: Section Intro: Multi-Lingual Website SEO Best Practices

Lecture 2: Language Tags for Multi-Lingual Sites and How to Use Them

Lecture 3: Options for Translating Content Into Multiple Languages

Lecture 4: Dealing With Duplicate Content on International Websites

Chapter 6: Other International SEO Considerations

Lecture 1: Section Intro: Other International SEO Considerations

Lecture 2: Social Media Considerations For International Sites

Lecture 3: Knowing The Differences Between Countries Will Increase Your Conversion Rate

Lecture 4: Off Page SEO & International Promotion Considerations

Chapter 7: Creating an International SEO Action Plan

Lecture 1: Section Intro: Creating an International SEO Action Plan

Lecture 2: Step-By-Step: How to Implement International SEO

Lecture 3: Tracking Your International SEO Efforts

Lecture 4: How to Perform International SEO When You Don't Understand The Language

Lecture 5: Quick Tip: How to Search From Any Location

Lecture 6: List of International SEO tools

Lecture 7: International SEO Course Wrap-Up

Lecture 8: International SEO Course Resources

Lecture 9: Full Course Slides (download)

Lecture 10: What's Next

Instructors

Rating Distribution

  • 1 stars: 2 votes
  • 2 stars: 4 votes
  • 3 stars: 14 votes
  • 4 stars: 19 votes
  • 5 stars: 24 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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