Intro to Branding

Intro to Branding, available at $54.99, has an average rating of 4.54, with 14 lectures, based on 3104 reviews, and has 6641 subscribers.

You will learn about Understand the common misconceptions about what a brand is. You will have crystal clarity regarding what a brand is. You will be able to evaluate other company's branding efforts. You will have a framework to start building your own brand. You will understand the need to connect, differentiate, and focus on creating brand experiences. You will understand that branding is more "in the mind" and less "with the eye". This course is ideal for individuals who are Business owners or Man or Product developers or Product managers or Personal brand builders or CMO's or Marketing Director's or Affiliate marketers or Direct sellers or Customer ser or Entrepreneurs or Business coaches or COO's or Startups It is particularly useful for Business owners or Man or Product developers or Product managers or Personal brand builders or CMO's or Marketing Director's or Affiliate marketers or Direct sellers or Customer ser or Entrepreneurs or Business coaches or COO's or Startups.

Enroll now: Intro to Branding

Summary

Title: Intro to Branding

Price: $54.99

Average Rating: 4.54

Number of Lectures: 14

Number of Published Lectures: 14

Number of Curriculum Items: 14

Number of Published Curriculum Objects: 14

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Understand the common misconceptions about what a brand is.
You will have crystal clarity regarding what a brand is.
You will be able to evaluate other company's branding efforts.
You will have a framework to start building your own brand.
You will understand the need to connect, differentiate, and focus on creating brand experiences.
You will understand that branding is more "in the mind" and less "with the eye".

Who Should Attend

Business owners
Man
Product developers
Product managers
Personal brand builders
CMO's
Marketing Director's
Affiliate marketers
Direct sellers
Customer ser
Entrepreneurs
Business coaches
COO's
Startups

Target Audiences

Business owners
Man
Product developers
Product managers
Personal brand builders
CMO's
Marketing Director's
Affiliate marketers
Direct sellers
Customer ser
Entrepreneurs
Business coaches
COO's
Startups

There is so much confusion about what a brand is!

The sad reality is most explanations of branding are incomplete or inaccurate! Even seasoned marketing pro’s have a hard time explaining branding.

This is branding for the rest of us!

In this course you will get a full, complete, and memorable understanding of what branding really is.

By now we should all understand this: your brand is not your logo, nor is it your product, your product design, color palette, or business collateral. Your brand is much, much bigger than these visual assets, and it’s the key to your business’ longevity.

Learn how branding is vital for connecting deeply with your audience
Understand why branding consistency and alignment are vital
See how “companies do not create their brand; their audience creates the brand”
Learn where confusion about branding stems from
Learn the top four causes of brand misalignment
and so much more!

Presented by Everett Bowes, of We Talk Branding, a branding expert and best-selling Instructor, this 45-minute course is densely packed with insight and information!

Each lesson is short, downloadable, and features bullet points to make learning even easier.

Don’t get left behind!�

Do you have a complete definition of branding? Is your explanation of branding easy-to-understand, apply, and remember? If not, join us!

See you in class!!

Course Curriculum

Chapter 1: INTRODUCTION

Lecture 1: Introduction

Chapter 2: THE PROBLEM WITH BRANDING

Lecture 1: Common Misunderstandings About Branding

Lecture 2: Branding Is More About The Mind Than The Eye

Lecture 3: Developing The Human Properties Of Your Brand

Lecture 4: Preview of "How To Personalize Your Brand"

Chapter 3: DEFINING A BRAND (B.R.A.N.D.)

Lecture 1: A Brand Is A Behavior

Lecture 2: A Brand Is A Reputation

Lecture 3: Object Lesson: "Providing The Pieces"

Lecture 4: A Brand Is An Accumulation

Lecture 5: A Brand Is A Narrative

Lecture 6: A Brand Is A Device

Chapter 4: CLOSING MESSAGES

Lecture 1: Common Causes For Brand Misalignment

Lecture 2: Closing Thoughts

Lecture 3: Bloopers!

Instructors

Everett Bowes
Founder of 22 To Guru: Short Courses for Busy Professionals

Rating Distribution

1 stars: 17 votes
2 stars: 32 votes
3 stars: 275 votes
4 stars: 1069 votes
5 stars: 1711 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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