Introduction to Customer Journey Mapping for SMEs
Introduction to Customer Journey Mapping for SMEs, available at Free, has an average rating of 4.2, with 13 lectures, based on 79 reviews, and has 2731 subscribers.
You will learn about This course is for people who want to get a first introduction to the process of customer journey mapping. It is designed to give you a high level understanding of how you can structure the CJM process. It lasts 40 minutes so please don't expect to learn the details of CJM. I offer a detailed workshop if you need to learn CJM step-by-step. This course is ideal for individuals who are Small and medium business owners, junior sales and marketing professionals, entrepreneurs and start-ups It is particularly useful for Small and medium business owners, junior sales and marketing professionals, entrepreneurs and start-ups.
Enroll now: Introduction to Customer Journey Mapping for SMEs
Summary
Title: Introduction to Customer Journey Mapping for SMEs
Price: Free
Average Rating: 4.2
Number of Lectures: 13
Number of Published Lectures: 13
Number of Curriculum Items: 13
Number of Published Curriculum Objects: 13
Original Price: Free
Quality Status: approved
Status: Live
What You Will Learn
- This course is for people who want to get a first introduction to the process of customer journey mapping. It is designed to give you a high level understanding of how you can structure the CJM process. It lasts 40 minutes so please don't expect to learn the details of CJM. I offer a detailed workshop if you need to learn CJM step-by-step.
Who Should Attend
- Small and medium business owners, junior sales and marketing professionals, entrepreneurs and start-ups
Target Audiences
- Small and medium business owners, junior sales and marketing professionals, entrepreneurs and start-ups
Do you ever get stuck because you don’t know how to grow sales in your business? You want to differentiate yourself from your competitors but are not sure what is going to work? Maybe you are confused on where you should allocate your limited resources or which social channel you should focus your efforts on? Or perhaps, you simply want to attract more buying customers but you are not entirely sure where they are and where you go get them… Understanding intimately who your ideal customers are and how THEY move throughout the buying journey is definitely the right starting point to unlock all sorts of answers. So how do you map their journey and what are the crucial questions to ask? This workshop tells you exactly that! I created this workshop thinking of small and medium enterprises, so I cut out complexity and technical lingo to keep it simple, practical and inspiring.
First, I will provide you with the context to understand why tackling the customer experience is so important for your business success and longevity in the age of the Experience Economy. Then, I will explain a few fundamentals that you need to know and have ready in order to properly conduct a customer journey mapping exercise. And last, I will explain in details how to go about mapping out the customer journey phase after phase, before they buy all the way to post-purchase. As you follow me along, you will begin to understand how powerful customer journey mapping is and how it can help you make important decisions on your sales and marketing spend and activities.
In this course, I draw from my extensive practical experience to squeeze as much value as possible so that you can get inspired in your own business and consider to delve deeper.
Course Curriculum
Chapter 1: Introduction
Lecture 1: About me
Chapter 2: Let's get into it!
Lecture 1: Introduction to the concept of "mapping: a customer journey
Lecture 2: Why mapping the customer journey is vital for your business longevity
Lecture 3: Let's define what "Customer Experience" is in details
Chapter 3: The best way to tackle a customer journey map exercise
Lecture 1: Learn how to break down a customer journey into key phases
Lecture 2: Learn about market segmentation and customer personas
Lecture 3: The 7 "drilling" questions you must always ask
Chapter 4: Step by step mapping explained across each phase
Lecture 1: Mapping the customer buying journey – part 1
Lecture 2: Mapping the customer buying journey – part 2
Lecture 3: Mapping the customer buying journey – part 3
Lecture 4: Mapping the customer buying journey – part 4
Lecture 5: The "end" of the buying journey – now what?
Chapter 5: Conclusion
Lecture 1: Final tips and advice
Instructors
-
Giovanna Toldi
International business strategist and marketing expert
Rating Distribution
- 1 stars: 5 votes
- 2 stars: 2 votes
- 3 stars: 15 votes
- 4 stars: 27 votes
- 5 stars: 30 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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