Introduction To Facebook Ads With Video And Ad Retargeting

Course Curriculum

Chapter 1: Course introduction and a WARM WELCOME TO THE COURSE

Lecture 1: WARM WELCOME TO YOU & Course introduction

Lecture 2: Subtitles, video quality, your certificate, tips on watching & common course Q&A

Chapter 2: Beginning to set up the Facebook ads account

Lecture 1: What is the Facebook Business Manager and why you should use it

Lecture 2: Setting up our Facebook Business Manager account

Lecture 3: Adding a page to our Facebook Business Manager account

Lecture 4: Creating an ad account in Facebook Business Manager

Chapter 3: Setting up your Facebook page for ads

Lecture 1: Beginning to work with the business pages in Facebook's Business Manager

Lecture 2: Page banner size

Lecture 3: Setting the brand image

Lecture 4: Where to get an unlimited number of great images to use on your page

Lecture 5: How to set up your Facebook page screen name

Lecture 6: Facebook page call to action button and About section

Lecture 7: Setting up tabs on your Facebook page

Chapter 4: Setting up your ad

Lecture 1: Ad goals and a few strategies

Lecture 2: Starting to work with Ad Manager and doing initial ad setup

Lecture 3: Closer look at Facebook ad targeting

Lecture 4: Ad placements: Automatic vs. Manual

Chapter 5: Setting your ad tracking and conversion

Lecture 1: Introducing and setting up the Facebook Pixel

Lecture 2: Cold vs. Warm traffic from ads and strategies to warm up the traffic

Lecture 3: Setting up a pixel event

Lecture 4: Connecting a new Facebook Pixel to an ad set

Lecture 5: Creating lookalike audiences from your Facebook Pixel

Lecture 6: Pixel and retargeting audiences from your website

Chapter 6: How to write a script for a direct sales video (let's call it your commercial)

Lecture 1: Different kinds of promotional videos and their pros and cons

Lecture 2: Five elements of a sales script

Lecture 3: Example and guide from large research

Lecture 4: Example of a sales script

Lecture 5: TEMPLATE: Your turn to write your script

Lecture 6: Example of a sales video for your ad

Lecture 7: AIDA

Lecture 8: How to get free images for your ads

Chapter 7: Supplemental app resources to aid you in your business

Lecture 1: Supplemental app resources to aid you in your business

Chapter 8: Beginner tips on background and lighting for video

Lecture 1: Basic recording and home office setup tips

Lecture 2: How I get a slightly more professional look and feel for videos

Chapter 9: Getting your audio to be perfect

Lecture 1: Audio section introduction, quiet space to record & audio editing software

Lecture 2: Getting rid of sound echo with studio foam

Lecture 3: Microphones overview

Lecture 4: My favorite microphone that I use and recommend

Chapter 10: How to film your sales video or commercial

Lecture 1: Six different options for recording your promotional video

Lecture 2: Your face and camera angle

Lecture 3: Basics of presenting: Your emotional level and tone and how not to be boring

Lecture 4: Checklist of 4 most important things in a video

Lecture 5: Your posture and body language basics

Lecture 6: Cameras for recording and mikes

Lecture 7: Editing out parasite words

Lecture 8: Hiring options for filming

Lecture 9: How long should videos be

Chapter 11: Fixing speech issues

Lecture 1: Parasite words in your speech – how to recognize and get rid of them

Lecture 2: What if you have an accent like I do

Chapter 12: Conclusion

Lecture 1: Bonus lecture: Next steps