Introduction to Marketing
Introduction to Marketing, available at $39.99, has an average rating of 4.64, with 19 lectures, based on 146 reviews, and has 372 subscribers.
You will learn about Understand the basic concepts of Marketing, and apply them to a practical business scenario This course is ideal for individuals who are Anyone who has an interest in learning the basic concepts and principles of Marketing It is particularly useful for Anyone who has an interest in learning the basic concepts and principles of Marketing.
Enroll now: Introduction to Marketing
Summary
Title: Introduction to Marketing
Price: $39.99
Average Rating: 4.64
Number of Lectures: 19
Number of Published Lectures: 19
Number of Curriculum Items: 19
Number of Published Curriculum Objects: 19
Original Price: £22.99
Quality Status: approved
Status: Live
What You Will Learn
- Understand the basic concepts of Marketing, and apply them to a practical business scenario
Who Should Attend
- Anyone who has an interest in learning the basic concepts and principles of Marketing
Target Audiences
- Anyone who has an interest in learning the basic concepts and principles of Marketing
Introduction to Marketing is for people who have little or no knowledge of marketing. You may be a student having a little difficulty understanding the subject; you may be planning your own business, and need to get a head-start in the basics of marketing; or you may already be in business and want a few tips on how to improve your marketing.
Whatever the case, this course has been designed to take any mystery out of the subject and make it easy for anyone to follow and understand the basic concepts and principles.
In this course, we take away the “padding” and focus on the key points that you need to know. With this information, you will definitely have a good working knowledge of the basics of marketing and be able to put them into practice in a business scenario.
Course Curriculum
Chapter 1: Introduction
Lecture 1: What is Marketing?
Lecture 2: Primary Goals
Lecture 3: Consumer Behaviour
Chapter 2: The Marketing Mix
Lecture 1: The Marketing Mix
Lecture 2: The Marketing Mix – Product
Lecture 3: The Marketing Mix – Price
Lecture 4: The Marketing Mix – Place
Lecture 5: The Marketing Mix – Promotion
Lecture 6: The Marketing Mix – 3 More P's
Chapter 3: Marketing Planning
Lecture 1: Marketing Research
Lecture 2: Market Segmentation
Lecture 3: Internal Assessment
Lecture 4: External Assessment
Lecture 5: Setting Objectives and Strategies
Lecture 6: The Marketing Budget
Lecture 7: The Marketing Plan
Chapter 4: Marketing in the Digital Age
Lecture 1: Digital Marketing
Lecture 2: Globalisation
Chapter 5: Conclusion & Recap
Lecture 1: Recap of Key Points
Instructors
-
Lawrence Milston
Business Training Consultant
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 2 votes
- 3 stars: 11 votes
- 4 stars: 72 votes
- 5 stars: 61 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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