Introduction to Marketing

Introduction to Marketing, available at $39.99, has an average rating of 4.64, with 19 lectures, based on 146 reviews, and has 372 subscribers.

You will learn about Understand the basic concepts of Marketing, and apply them to a practical business scenario This course is ideal for individuals who are Anyone who has an interest in learning the basic concepts and principles of Marketing It is particularly useful for Anyone who has an interest in learning the basic concepts and principles of Marketing.

Enroll now: Introduction to Marketing

Summary

Title: Introduction to Marketing

Price: $39.99

Average Rating: 4.64

Number of Lectures: 19

Number of Published Lectures: 19

Number of Curriculum Items: 19

Number of Published Curriculum Objects: 19

Original Price: £22.99

Quality Status: approved

Status: Live

What You Will Learn

Understand the basic concepts of Marketing, and apply them to a practical business scenario

Who Should Attend

Anyone who has an interest in learning the basic concepts and principles of Marketing

Target Audiences

Anyone who has an interest in learning the basic concepts and principles of Marketing

Introduction to Marketing is for people who have little or no knowledge of marketing. You may be a student having a little difficulty understanding the subject; you may be planning your own business, and need to get a head-start in the basics of marketing; or you may already be in business and want a few tips on how to improve your marketing.

Whatever the case, this course has been designed to take any mystery out of the subject and make it easy for anyone to follow and understand the basic concepts and principles.

In this course, we take away the “padding” and focus on the key points that you need to know. With this information, you will definitely have a good working knowledge of the basics of marketing and be able to put them into practice in a business scenario.

Course Curriculum

Chapter 1: Introduction

Lecture 1: What is Marketing?

Lecture 2: Primary Goals

Lecture 3: Consumer Behaviour

Chapter 2: The Marketing Mix

Lecture 1: The Marketing Mix

Lecture 2: The Marketing Mix – Product

Lecture 3: The Marketing Mix – Price

Lecture 4: The Marketing Mix – Place

Lecture 5: The Marketing Mix – Promotion

Lecture 6: The Marketing Mix – 3 More P's

Chapter 3: Marketing Planning

Lecture 1: Marketing Research

Lecture 2: Market Segmentation

Lecture 3: Internal Assessment

Lecture 4: External Assessment

Lecture 5: Setting Objectives and Strategies

Lecture 6: The Marketing Budget

Lecture 7: The Marketing Plan

Chapter 4: Marketing in the Digital Age

Lecture 1: Digital Marketing

Lecture 2: Globalisation

Chapter 5: Conclusion & Recap

Lecture 1: Recap of Key Points

Instructors

Lawrence Milston
Business Training Consultant

Rating Distribution

1 stars: 0 votes
2 stars: 2 votes
3 stars: 11 votes
4 stars: 72 votes
5 stars: 61 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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