Introduction to Programmatic Advertising – 2024
Introduction to Programmatic Advertising – 2024, available at $19.99, has an average rating of 4, with 51 lectures, 5 quizzes, based on 158 reviews, and has 487 subscribers.
You will learn about Discover The Potential of Programmatic Advertising Learn About The Main Participants Discover All Media Buying Methods Discover All Programmatic Advertising Formats Land a High-Paying Job in Programmatic Advertising Advance Your Career This course is ideal for individuals who are Digital Marketing Professionals or Online Advertisers or Professionals with Traditional Marketing Background or Sales, PR, Communication, Creative & IT Professionals or Entrepreneurs & Business Owners It is particularly useful for Digital Marketing Professionals or Online Advertisers or Professionals with Traditional Marketing Background or Sales, PR, Communication, Creative & IT Professionals or Entrepreneurs & Business Owners.
Enroll now: Introduction to Programmatic Advertising – 2024
Summary
Title: Introduction to Programmatic Advertising – 2024
Price: $19.99
Average Rating: 4
Number of Lectures: 51
Number of Quizzes: 5
Number of Published Lectures: 51
Number of Published Quizzes: 5
Number of Curriculum Items: 56
Number of Published Curriculum Objects: 56
Original Price: €19.99
Quality Status: approved
Status: Live
What You Will Learn
- Discover The Potential of Programmatic Advertising
- Learn About The Main Participants
- Discover All Media Buying Methods
- Discover All Programmatic Advertising Formats
- Land a High-Paying Job in Programmatic Advertising
- Advance Your Career
Who Should Attend
- Digital Marketing Professionals
- Online Advertisers
- Professionals with Traditional Marketing Background
- Sales, PR, Communication, Creative & IT Professionals
- Entrepreneurs & Business Owners
Target Audiences
- Digital Marketing Professionals
- Online Advertisers
- Professionals with Traditional Marketing Background
- Sales, PR, Communication, Creative & IT Professionals
- Entrepreneurs & Business Owners
Would You Like To Learn More About Programmatic Advertising?
If you have heard about programmatic advertising and would like to know more about this truly innovative form of advertising, then you are in the right place, as this certification course will teach you the foundations of programmatic media buying and selling.
To buy the Complete Programmatic Advertising Course, search on Udemy for “The Complete Programmatic Advertising Course”.
What You Will Learn
At the beginning of this course, you will learn how online advertising has evolved over the years, meaning what approaches were followed in the past, what challenges emerged and how those gave rise to this brand new form of online advertising. Next, I will introduce you to programmatic advertising and more specifically cover:
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What programmatic advertising is;
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Its adoption over the years;
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Its benefits;
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The marketing objectives one can achieve.
Following that, you will learn which are the eight main participants in the programmatic advertising ecosystem. I will also take you through how all those participants can work together, the costs of using their services as well as which platform vendors are the most popular ones. Some of those participants I will take you through are:
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Advertiser
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Agency
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Publisher
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Ad Network
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Ad Exchange
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Demand-Side Platform
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Supply-Side Platform
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Ad Server
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Data-Management Platform
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Ad Fraud Detection & Protection Platform
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Creative Management Platform
After that, I will take you through different ways of buying media programmatically. You will learn how all those methods work through the use of illustrated examples, their benefits as well as why some methods are becoming more popular than others:
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Real-Time Bidding
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Open Auctions
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Private Auctions
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Programmatic Direct
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Preferred Deals
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Guaranteed Deals
Then, you will learn about the six programmatic advertising formats. I will explain in great detail, how each advertising format differentiates from the rest in terms of audience targeting, ad serving and campaign performance measurement, as well as highlight the benefits they can bring to both advertisers and publishers:
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Programmatic Display Ads
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Programmatic Video Ads
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Programmatic Native Ads
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Programmatic TV Ads
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Programmatic Audio Ads
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Programmatic Digital Out-Of-Home Ads
Once all those are covered, you will learn all the prospecting and remarketing tactics followed by advertisers:
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Contextual Targeting
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Placement Targeting
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Demographics Targeting
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Geo-Targeting
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Lookalike / AI Audience Targeting
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3rd-Party Audience Segment Targeting
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Layered Targeting
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Standard Remarketing
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Dynamic Remarketing
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Custom Remarketing
Who Is This Course For?
This course has no pre-requisites and it is suitable for anyone wanting to gain knowledge of programmatic advertising, whether they have no experience in the field or already online advertising campaigns. Therefore, it is ideal for:
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Digital Marketing Professionals, who have heard about programmatic advertising and wish to grow their skills further to advance their career.
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Online Advertisers, who currently run online ads but would like to grow their career further.
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Professionals with Traditional Marketing Background
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Sales, PR, Communication, Creative & IT Professionals
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Entrepreneurs & Business Owners, who would like to take their business to the next level.
Why Does This Course Offer Excellent Value for Money?
High-Quality Course
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Well-Designed Presentations
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Illustrated Examples
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Well-Structured Course
No Fluffing
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3+Hour Course
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Get Straight to the Information You Need
Certificate of Completion
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Advance Your Career
Mobile Application
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Download lessons on your Android or iOS device
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Take lessons while commuting to work
Course Curriculum
Chapter 1: Welcome To This Course
Lecture 1: Get up to 33% DISCOUNT on my courses
Lecture 2: Before You Start This Course
Lecture 3: Share This Course With Your Team
Chapter 2: The Evolution of Online Display Advertising
Lecture 1: Introduction
Lecture 2: The First Media Buying Method
Lecture 3: The Rise of Ad Networks
Lecture 4: The Rise of Ad Exchanges
Lecture 5: Participation in Ad Exchanges
Lecture 6: Recap
Chapter 3: Introduction to Programmatic Advertising
Lecture 1: Introduction
Lecture 2: What Is Programmatic Advertising?
Lecture 3: What Are The Benefits For Advertisers?
Lecture 4: Which Marketing Objectives You Can Achieve?
Lecture 5: Recap
Chapter 4: Programmatic Advertising Ecosystem
Lecture 1: Introduction
Lecture 2: Advertiser, Agency & Publisher
Lecture 3: Ad Network & Ad Exchange
Lecture 4: Demand-Side Platform (DSP)
Lecture 5: Supply-Side Platform (SSP)
Lecture 6: Ad Server
Lecture 7: Data-Management Platform (DMP)
Lecture 8: Ad Fraud Detection & Protection Platform
Lecture 9: Creative Management Platform (CMP)
Lecture 10: Recap
Chapter 5: Programmatic Media Buying Methods
Lecture 1: Introduction
Lecture 2: Real-Time Bidding
Lecture 3: Open Auction
Lecture 4: Private Auction
Lecture 5: Programmatic Direct
Lecture 6: Preferred Deal
Lecture 7: Guaranteed Deal
Lecture 8: Recap
Chapter 6: Programmatic Advertising Formats
Lecture 1: Introduction
Lecture 2: Programmatic Display Ads
Lecture 3: Programmatic Video Ads
Lecture 4: Programmatic Native Ads
Lecture 5: Programmatic TV Ads
Lecture 6: Programmatic Audio Ads
Lecture 7: Programmatic DOOH Ads
Lecture 8: Recap
Chapter 7: Strategies & Tactics For Advertisers
Lecture 1: Introduction
Lecture 2: Prospecting Tactics
Lecture 3: Remarketing Tactics
Lecture 4: Media Planning
Lecture 5: Ad Operations
Lecture 6: Recap
Chapter 8: How To Practice Your Knowledge?
Lecture 1: How To Practice Your Knowledge?
Lecture 2: User Interface of a DSP
Chapter 9: Thank You, Certificate & Review
Lecture 1: Request a Free Consultation
Lecture 2: Thank You, Certificate & Review
Lecture 3: Feedback
Instructors
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Alex Vasileiadis
Managing Director at Premium Media Solutions
Rating Distribution
- 1 stars: 2 votes
- 2 stars: 2 votes
- 3 stars: 15 votes
- 4 stars: 54 votes
- 5 stars: 85 votes
Frequently Asked Questions
How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!
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