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Introduction to the World of Email & Deliverability

Marketing

Rating4.3
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Introduction to the World of Email & Deliverability, available at Free, has an average rating of 4.25, with 16 lectures, based on 43 reviews, and has 2115 subscribers.

You will learn about How to ensure emails land in the inbox or promotion tabs The difference between delivery and deliverability Understanding domain sender reputation, its importance, and how it affects deliverability Understand how spam filters work and what they are looking for What affects the deliverability of your email How do laws affect you even if you don't live or do business in the specific countries there they are in place This course is ideal for individuals who are For marketers and anyone making decisions affecting the email program & strategy It is particularly useful for For marketers and anyone making decisions affecting the email program & strategy.

Enroll now: Introduction to the World of Email & Deliverability

Summary

Title: Introduction to the World of Email & Deliverability

Price: Free

Average Rating: 4.25

Number of Lectures: 16

Number of Published Lectures: 16

Number of Curriculum Items: 16

Number of Published Curriculum Objects: 16

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

  • How to ensure emails land in the inbox or promotion tabs
  • The difference between delivery and deliverability
  • Understanding domain sender reputation, its importance, and how it affects deliverability
  • Understand how spam filters work and what they are looking for
  • What affects the deliverability of your email
  • How do laws affect you even if you don't live or do business in the specific countries there they are in place

Who Should Attend

  • For marketers and anyone making decisions affecting the email program & strategy

Target Audiences

  • For marketers and anyone making decisions affecting the email program & strategy

This is not the Regular email course where I will give you a list of spam words you can’t use or else your emails will all magically land in spam. If you spend the time to Google how different social media algorithms work to ensure you are maximizing its value for your business, wait till you hear what I have to say about email!

We will answer the following questions and so much more:

What is the difference between delivery and deliverability?

Do spammy words in the subject line affect inbox placement?

Does technology limit what I can do in my emails?

Does my template affect spam filters?

How are opens, clicks, or spam complaints calculated?

How do spam complaints affect me?

Do my legitimate emails land in spam?

Who controls me sender reputation?

What do spam filters look for?

Why do I have a domain and IP reputation?

What factors affect my sender reputation?

Where can I monitor my domain reputation?

What is seedlisting?

Does list hygiene affect inbox placement?

What does CASL, CAN-SPAM & GDPR want from me?

-YT

#emailGeek #teamSlytherin #poutineExpert

About your teacher:

Yanna-Torry is an email & deliverability specialist who trains companies of all sizes to build sales and attract new business by developing, and implementing innovative email marketing campaigns. As an unconventional critical thinker and strategic planner, she is consistently monitoring and analyzing performance data, identifying needed changes and improvements that increase email deliverability and maximize outreach.

Sitting on the executive team at the intersection of product, and growth, Yanna-Torry helps drive the company forward in a market in desperate need of accessible and reliable deliverability tools, while representing EmailConsul in places email & deliverability have never been before.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction to the World of Email and Deliverability

Lecture 2: Main components of email

Chapter 2: Introduction to Deliverability

Lecture 1: Deliverability

Lecture 2: Mailbox Providers

Lecture 3: Blocklists

Lecture 4: Domain & IP Reputation

Lecture 5: Best Practices

Chapter 3: Marketing in Email

Lecture 1: Introduction to Marketing within Email

Lecture 2: Main Components of an Email

Lecture 3: Email Editors and Design

Lecture 4: Testing

Chapter 4: Introduction to Email Marketing Statistics

Lecture 1: Tracking Campaign Performance (Open & Click Rates)

Lecture 2: Tracking Campaign Performance (Bounces, Unsubscribes & Spam Rates)

Chapter 5: Introduction to Email Lists

Lecture 1: Contacts Lists: How to Manage Them & What They Say About Me

Chapter 6: Introduction to Compliance

Lecture 1: Privacy Laws and Why You Should Care

Chapter 7: Conlusion

Lecture 1: The Wonderful World of Email; Thank you!

Instructors

Rating Distribution

  • 1 stars: 0 votes
  • 2 stars: 1 votes
  • 3 stars: 7 votes
  • 4 stars: 6 votes
  • 5 stars: 29 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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