Intuitive Branding: Build a Relevant & Authentic Brand

Intuitive Branding: Build a Relevant & Authentic Brand, available at Free, with 20 lectures, and has 535 subscribers.

You will learn about Learn Branding from a professional perspective and through a practical and intuitive approach. Reveal and develop a brand that truly resonates with humans. Position a brand in the audience's mind (not in a mere piece of paper). Craft a tagline that leaves a lasting impression. Revise, refine and simplify the business model with Branding in mind. Complete tasks following clear instructions and real-world examples. This course is ideal for individuals who are Entrepreneurs, business owners, marketeers, freelancers, marketing students, advertising students, etc. It is particularly useful for Entrepreneurs, business owners, marketeers, freelancers, marketing students, advertising students, etc.

Enroll now: Intuitive Branding: Build a Relevant & Authentic Brand

Summary

Title: Intuitive Branding: Build a Relevant & Authentic Brand

Price: Free

Number of Lectures: 20

Number of Published Lectures: 20

Number of Curriculum Items: 20

Number of Published Curriculum Objects: 20

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

Learn Branding from a professional perspective and through a practical and intuitive approach.
Reveal and develop a brand that truly resonates with humans.
Position a brand in the audience's mind (not in a mere piece of paper).
Craft a tagline that leaves a lasting impression.
Revise, refine and simplify the business model with Branding in mind.
Complete tasks following clear instructions and real-world examples.

Who Should Attend

Entrepreneurs, business owners, marketeers, freelancers, marketing students, advertising students, etc.

Target Audiences

Entrepreneurs, business owners, marketeers, freelancers, marketing students, advertising students, etc.

Intuitive Branding: Build a Relevant & Authentic Brand

// Easy comprehension

Along the way, the instructor shares many good insights that help understanding once and for all what Branding is about, so you don’t have to waste time trying to figuring out by yourself or in books and articles that overcomplicate it.

// Practical approach

You will learn how to build a brand through a very practical and intuitive approach. Although it is not meant to be a complete course on Branding, it covers the main aspects of a brand in a very concise and useful way.

// Formulas and real-world examples

You will be taken by the hand and see how the instructor builds a brand following a step-by-step process with formulas and real-world examples. He encorages you to complete a project which consists in branding a business, product, service, you as professional, or any other brandable thing you want.

// Focused on the Brand Persona (the brand as a person)

The more humane a brand is, the better it will connect with people. For example, if we compare Harley Davidson with IBM, which brand is the most desired and loved? Harley Davidson for sure! The same way, Walt Disney World, Coca-Cola and McDonnald’s are way more humane than 3M, Microsoft and Nikon. We can feel it, right?! So let’s build a brand that people want to connect with, share and talk about.

// Target audience

Entrepreneurs, business owners, freelancers, Marketing students, Advertising students etc.

Course Curriculum

Chapter 1: Introduction

Lecture 1: About this class

Chapter 2: Building a Relevant Brand: Part 1

Lecture 1: Branding: an underrated asset

Lecture 2: Task: chose what to brand, an industry, and pick a niche

Lecture 3: Business model: stick with the essentials

Lecture 4: Task: filling in the business model canvas

Lecture 5: Walt Disney World: where dreams come true

Lecture 6: Task: setting expectations for the brand

Lecture 7: The brand as a person: revealing its personality

Lecture 8: Task: defining the brand persona

Chapter 3: Building a Relevant Brand: Part 2

Lecture 1: Definition of brand: a closer look

Lecture 2: Creating a brand VS Revealing a brand

Lecture 3: Intuitive Branding: the way to go

Lecture 4: Authentic intentions = authentic brand

Lecture 5: Task: crafting the brand's purpose, principles, and values

Chapter 4: Building a Relevant Brand: Part 3

Lecture 1: Positioning a brand in the audience's mind

Lecture 2: Task: establishing the brand positioning

Lecture 3: The tagline: leaving a lasting impression

Lecture 4: Task: crafting a powerful tagline

Chapter 5: Extra: The customer journey

Lecture 1: Customer Journey: every touchpoint counts

Lecture 2: Final thoughts: where the brand shines

Instructors

Fábio Garcia
Instructor at Udemy

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Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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