Kotler's Strategic Marketing Management Case Examples
Kotler's Strategic Marketing Management Case Examples, available at $59.99, has an average rating of 4.65, with 25 lectures, based on 52 reviews, and has 18224 subscribers.
You will learn about Solution to all the cases given in 16th edition Answer to all the questions asked at the each chapter in 14th edition Recap of all 21 chapters from 16th edition A quick summary of the concepts taught by Kotler This course is ideal for individuals who are MBA Students It is particularly useful for MBA Students.
Enroll now: Kotler's Strategic Marketing Management Case Examples
Summary
Title: Kotler's Strategic Marketing Management Case Examples
Price: $59.99
Average Rating: 4.65
Number of Lectures: 25
Number of Published Lectures: 25
Number of Curriculum Items: 109
Number of Published Curriculum Objects: 109
Original Price: ₹799
Quality Status: approved
Status: Live
What You Will Learn
- Solution to all the cases given in 16th edition
- Answer to all the questions asked at the each chapter in 14th edition
- Recap of all 21 chapters from 16th edition
- A quick summary of the concepts taught by Kotler
Who Should Attend
- MBA Students
Target Audiences
- MBA Students
Want to learn Marketing Management much better than just reading Kotler’s Marketing Management? Want to really do well in your marketing exams, interviews and real life situations?
Look at this Udemy course only where you can
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Not only recap all the marketing concepts quickly in 9 hours but also
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Learn them in depth by knowing the solutions to all the cases in 16th edition and questions in 14th edition
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Preview many lectures to see the content for yourself
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Clear your doubts on this topic any time while doing the course
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Get Udemy’s 30 days Money Back Guarantee
I also started my marketing journey in life by reading Kotler’s Marketing Management when I was doing my MBA from Indian Institute of Management, Bangalore in 1979-81. I must have referred it over one hundred times since then. One of gaps which exists even today is that there is no way to know whether you have solved the cases right or given the right answer to the questions he has asked at the end of each chapter.
This course is about filling that gap and giving a frame of reference which, you can use to know one of the right answers to those questions and cases from a marketing professional with over 40 years’ experience in companies like Unilever and Johnson & Johnson
You can also use it as document to recap concepts of any of the chapter whenever needed.
Look at what are students like you saying about this course
“Great course. Fulfills a gap of the solutions to the cases given in Kotler’s Marketing Management.”
“Great course. Latest marketing knowledge with all the answers to Kotler’s cases!”
“Great examples in the assignments, the units are divided well, and easy to study”
“Really clear explanation of Kotler’s latest marketing concepts. Enjoyed the practical aspect of cases discussed. Highly recommended to apply the knowledge gained here in real life.”
“I found this course useful for a quick snapshot of Marketing management book of Kotler. Specially 16th edition is covered”
“good for the business person for getting new idea”
“I am very happy”
Preview for yourselfmany lectures covering each section.If you like the content, enroll for the course, enjoy and learn a lot more about Marketing Management by doing the cases and questions given in Kotler’s Marketing Management and checking against this Frame of Reference! If do not like the content, please message about how can we modify it to meet your expectations.
Please remember that this course comes with Udemy’s 30 days Money Back Guarantee.
Course Curriculum
Chapter 1: Introduction
Lecture 1: Introduction
Chapter 2: Fundamentals of Marketing Management
Lecture 1: Chapter 1- Defining Marketing for the New Realities
Lecture 2: Chapter 2- Marketing Planning and Management
Chapter 3: Understanding The Markets
Lecture 1: Chapter 3- Analyzing Consumer Markets
Lecture 2: Chapter 4- Analyzing Business Markets
Lecture 3: Chapter 5- Conducting Market Research
Chapter 4: Developing a Viable Market Strategy
Lecture 1: Chapter 6- Identifying Market Segment and Target Customers
Lecture 2: Chapter 7- Crafting a Customer Value Proposition and Positioning
Chapter 5: Designing Value
Lecture 1: Chapter 8-Designing and Managing Products
Lecture 2: Chapter 9- Designing and Managing Services
Lecture 3: Chapter 10- Building Strong Brands
Lecture 4: Chapter 11- Managing Pricing and Sales Promotion
Chapter 6: Communicating Value
Lecture 1: Chapter 12- Managing Marketing Communications
Lecture 2: Chapter 13- Designing an integrated Marketing Campaign in the Digital Age
Lecture 3: Chapter 14- Personal Selling and Direct Marketing
Chapter 7: Delivering Value
Lecture 1: Chapter 15- Designing and Managing Distribution Channels
Lecture 2: Chapter 16- Managing Retailing
Chapter 8: Managing Growth
Lecture 1: Chapter 17- Driving Growth in Competitive Markets
Lecture 2: Chapter 18- Developing New Market Offerings
Instructors
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Arun Singhal B-Tech, MBA (IIM-B),Unilever, J&J, Danone, IIMU, Cello
Management Coach and Mentor with 40 years experience
Rating Distribution
- 1 stars: 0 votes
- 2 stars: 2 votes
- 3 stars: 5 votes
- 4 stars: 12 votes
- 5 stars: 33 votes
Frequently Asked Questions
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