Learn Basics of Content Analysis and Content Strategy

Learn Basics of Content Analysis and Content Strategy, available at Free, has an average rating of 4.1, with 9 lectures, based on 165 reviews, and has 8999 subscribers.

You will learn about Will learn to understand the importance of content in marketing Will learn to use content optimally in marketing campaigns, offers and other content oriented ventures This course is ideal for individuals who are Students who would like to learn content analysis or Students who would like to learn content strategy It is particularly useful for Students who would like to learn content analysis or Students who would like to learn content strategy.

Enroll now: Learn Basics of Content Analysis and Content Strategy

Summary

Title: Learn Basics of Content Analysis and Content Strategy

Price: Free

Average Rating: 4.1

Number of Lectures: 9

Number of Published Lectures: 9

Number of Curriculum Items: 9

Number of Published Curriculum Objects: 9

Original Price: Free

Quality Status: approved

Status: Live

What You Will Learn

Will learn to understand the importance of content in marketing
Will learn to use content optimally in marketing campaigns, offers and other content oriented ventures

Who Should Attend

Students who would like to learn content analysis
Students who would like to learn content strategy

Target Audiences

Students who would like to learn content analysis
Students who would like to learn content strategy

This course covers the topics of Content Analysis and Content Strategy.

These topics have great significance in the marketing industry today because Content is now the central part of every marketing campaign – be it be online or offline.

There is no second opinion on the view that content needs to be minutely examined while using it for marketing ventures. This course will make you understand Content Analysis which helps in conducting a research of your content and provide knowledge, new insights, a representation of facts and a practical guideto future action required for your content creation and management process.

This course further covers the topic of content strategy which plans the creation, publication,and governanceof useful, usable content — in all mediums. A Content Strategy is made as it enables the use of all resources of content which a brand has at that point of time.�

Continuous evaluation of use of resources and performance is required to check if your content strategy is hitting your targets. The lectures of this course will help you have a basic understanding of content analysis and evolve an optimal content strategy for your brand.�

Course Curriculum

Chapter 1: Content Analysis – Process

Lecture 1: Introduction

Lecture 2: Content Analysis – Methods

Lecture 3: Content Analysis – Strengths and Limitations

Chapter 2: Content Strategy

Lecture 1: Content Consumption

Lecture 2: Content Strategy – Some Statistics

Lecture 3: User Character and Behaviour

Lecture 4: Customer Offers

Lecture 5: Purpose of Content in Marketing

Lecture 6: Role of a Content Manager

Instructors

Girijan Raghavan
Online Tutor

Rating Distribution

1 stars: 13 votes
2 stars: 14 votes
3 stars: 51 votes
4 stars: 52 votes
5 stars: 35 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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