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Learn Google Analytics 4 and Looker Studio

Marketing

Learn Google Analytics 4 and Looker Studio, available at $44.99, has an average rating of 4.35, with 51 lectures, based on 10 reviews, and has 59 subscribers.

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You will learn about Master not just one, but two powerful tools: Google Analytics 4 and Looker Studio How to use Google Analytics 4 and interpret your data to enhance user experience and site performance How to create interactive dashboards in Looker Studio to communicate your data visually and effectively Key concepts to help you interpret your data correctly To navigate Google Analytics 4 and find the reports you need based on the user lifecycle stage you're analysing Editing predefined reports and building reports from scratch in Google Analytics 4 Creating an account and setting up a property in Google Analytics 4 Connecting Google Analytics 4 to Looker Studio Exploring a variety of charts and when to use them (Looker Studio) Different techniques for filtering your data (Looker Studio) Making your reports more interactive and appealing to the end user (Looker Studio) Creating custom fields (Looker Studio) Combining different data sources like Google Analytics 4 and Search Console for even more powerful insights (Looker Studio) Adding Google Analytics 4 tracking to your reports (Looker Studio) This course is ideal for individuals who are Professionals who want to make the most of their data through the use of Google Analytics or Professionals who work with data and wish to effectively communicate it using Looker Studio or Students interested in the field of data analysis It is particularly useful for Professionals who want to make the most of their data through the use of Google Analytics or Professionals who work with data and wish to effectively communicate it using Looker Studio or Students interested in the field of data analysis.

Enroll now: Learn Google Analytics 4 and Looker Studio

Summary

Title: Learn Google Analytics 4 and Looker Studio

Price: $44.99

Average Rating: 4.35

Number of Lectures: 51

Number of Published Lectures: 51

Number of Curriculum Items: 51

Number of Published Curriculum Objects: 51

Original Price: £19.99

Quality Status: approved

Status: Live

What You Will Learn

  • Master not just one, but two powerful tools: Google Analytics 4 and Looker Studio
  • How to use Google Analytics 4 and interpret your data to enhance user experience and site performance
  • How to create interactive dashboards in Looker Studio to communicate your data visually and effectively
  • Key concepts to help you interpret your data correctly
  • To navigate Google Analytics 4 and find the reports you need based on the user lifecycle stage you're analysing
  • Editing predefined reports and building reports from scratch in Google Analytics 4
  • Creating an account and setting up a property in Google Analytics 4
  • Connecting Google Analytics 4 to Looker Studio
  • Exploring a variety of charts and when to use them (Looker Studio)
  • Different techniques for filtering your data (Looker Studio)
  • Making your reports more interactive and appealing to the end user (Looker Studio)
  • Creating custom fields (Looker Studio)
  • Combining different data sources like Google Analytics 4 and Search Console for even more powerful insights (Looker Studio)
  • Adding Google Analytics 4 tracking to your reports (Looker Studio)

Who Should Attend

  • Professionals who want to make the most of their data through the use of Google Analytics
  • Professionals who work with data and wish to effectively communicate it using Looker Studio
  • Students interested in the field of data analysis

Target Audiences

  • Professionals who want to make the most of their data through the use of Google Analytics
  • Professionals who work with data and wish to effectively communicate it using Looker Studio
  • Students interested in the field of data analysis

Get ready to unleash your full potential as you master not just one, but two powerful tools: Google Analytics 4 and Looker Studio!

Discover how to harness the full power of Google Analytics 4, learning to interpret your data to enhance user experience and optimise your website’s performance.

But that’s not all— you’ll also learn how to create interactive dashboards in the visualisation tool Google Looker Studio, enabling you to communicate your data visually and effectively.

All of this will be delivered in a concise and practical manner, allowing you to master these two tools without dedicating countless hours.

WHAT WILL YOU LEARN?

  • Master not just one, but two powerful tools: Google Analytics 4 and Looker Studio

  • How to use Google Analytics 4 and interpret your data to enhance user experience and site performance

  • How to create interactive dashboards in Looker Studio to communicate your data visually and effectively

  • Key concepts to help you interpret your data correctly

  • To navigate Google Analytics 4 and find the reports you need based on the user lifecycle stage you’re analysing

  • Editing predefined reports and building reports from scratch in Google Analytics 4

  • Creating an account and setting up a property in Google Analytics 4

  • Connecting Google Analytics 4 to Looker Studio

  • Exploring a variety of charts and when to use them (Looker Studio)

  • Different techniques for filtering your data (Looker Studio)

  • Making your reports more interactive and appealing to the end user (Looker Studio)

  • Creating custom fields (Looker Studio)

  • Combining different data sources like Google Analytics 4 and Search Console for even more powerful insights (Looker Studio)

  • Adding Google Analytics 4 tracking to your reports (Looker Studio)

ABOUT ME

My name is Barbara Mackey and I’m a data analyst. With over 20 years of experience in the digital industry, I have worked with renowned clients such as Net-A-Porter, Zara, o Mango, among many others, helping them unlock the power of data to drive measurable growth and achieve remarkable results.

Course Curriculum

Chapter 1: Intro and key concepts

Lecture 1: Introduction to the course

Lecture 2: Key concepts to interpret your data

Chapter 2: GA4 Reports

Lecture 1: GA4 Home

Lecture 2: First reports

Lecture 3: Acquisition – Where do your users come from?

Lecture 4: Engagement – What do they interact with?

Lecture 5: Monetisation – All about your eCommcer data

Lecture 6: Retention – Do your users come back?

Lecture 7: User and Search Console reports

Lecture 8: How to edit predefined reports

Lecture 9: Collections – How to edit the reports navigation menu

Chapter 3: GA4 Explore

Lecture 1: Free form

Lecture 2: Segments

Lecture 3: Funnel exploration

Lecture 4: Path exploration

Chapter 4: GA4 Advertising

Lecture 1: Advertising reports

Chapter 5: GA4 Admin and set-up

Lecture 1: Account and property creation

Lecture 2: Admin area

Lecture 3: Statistics

Lecture 4: Not set landing page

Chapter 6: Looker Studio intro

Lecture 1: Intro to Looker Studio

Lecture 2: Adding a data source

Chapter 7: Looker Studio charts

Lecture 1: Scorecards

Lecture 2: Time series

Lecture 3: Area chart

Lecture 4: Combo chart

Lecture 5: Bar chart

Lecture 6: Tables

Lecture 7: Pivot tables

Chapter 8: Filtering your data in Looker Studio

Lecture 1: How to filter – 1st part

Lecture 2: How to filter – 2nd part

Chapter 9: Custom dimensions in Looker Studio

Lecture 1: Custom groups

Lecture 2: Regular expressions

Lecture 3: Calculated fields

Lecture 4: Custom groups errors

Lecture 5: Date range control

Chapter 10: Looker Studio blends and custom metrics

Lecture 1: Blend to create a funnel

Lecture 2: Other blends

Lecture 3: Calculated metrics

Lecture 4: Comparison calculation

Chapter 11: Maps in Looker Studio

Lecture 1: Maps in Looker Studio

Chapter 12: Looker Studio pages and more controls

Lecture 1: Pages actions

Lecture 2: Button

Lecture 3: Data control

Lecture 4: Dimension control

Chapter 13: Looker Studio sharing and copying reports

Lecture 1: Providing access

Lecture 2: Copying reports

Lecture 3: Templates

Lecture 4: Explorer

Lecture 5: Adding GA4 to your report

Chapter 14: Conclusion

Lecture 1: Conclusion

Instructors

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  • 3 stars: 0 votes
  • 4 stars: 5 votes
  • 5 stars: 4 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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