Learn Pay Per Click (PPC) Fundamentals

Learn Pay Per Click (PPC) Fundamentals, available at $49.99, has an average rating of 4.05, with 47 lectures, 4 quizzes, based on 59 reviews, and has 274 subscribers.

You will learn about Manage fundamental aspects of Digital Marketing – Pay Per Click – Search Engine Marketing Formulate, plan and execute effective Pay Per Click Campaigns Be up-to-date with latest best practices for PPC Apply PPC best practices in websites and campaigns This course is ideal for individuals who are Online Marketers or Online Marketing Associates or Marketing Specialists or Associate Marketing Specialists or Marketing Managers/Managers It is particularly useful for Online Marketers or Online Marketing Associates or Marketing Specialists or Associate Marketing Specialists or Marketing Managers/Managers.

Enroll now: Learn Pay Per Click (PPC) Fundamentals

Summary

Title: Learn Pay Per Click (PPC) Fundamentals

Price: $49.99

Average Rating: 4.05

Number of Lectures: 47

Number of Quizzes: 4

Number of Published Lectures: 47

Number of Published Quizzes: 4

Number of Curriculum Items: 51

Number of Published Curriculum Objects: 51

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

Manage fundamental aspects of Digital Marketing – Pay Per Click – Search Engine Marketing
Formulate, plan and execute effective Pay Per Click Campaigns
Be up-to-date with latest best practices for PPC
Apply PPC best practices in websites and campaigns

Who Should Attend

Online Marketers
Online Marketing Associates
Marketing Specialists
Associate Marketing Specialists
Marketing Managers/Managers

Target Audiences

Online Marketers
Online Marketing Associates
Marketing Specialists
Associate Marketing Specialists
Marketing Managers/Managers

This course will walk you through all the basics of Pay-Per-Click (PPC) advertising from its very definition down to the benefits, its relationship with Search Engine Marketing (SEM), the different components of PPC such as common paid search marketing terms, AD groups, Display Network, Quality Score, organization structure, billing models, Ad Auction, Keywords, text ads and expanded text ads, ad extension, targeting , a-b testing and more.

Course Curriculum

Chapter 1: Introduction and Course Overview

Lecture 1: Introduction and Course Overview

Chapter 2: PPC Context

Lecture 1: Definition: Pay-per-click Advertising

Lecture 2: Key Benefits of Paid Search Marketing and Pay-Per-Click Advertising

Lecture 3: Common Terms used in Paid Search Marketing

Lecture 4: Bid: Maximum amount you are willing to pay for 1 click

Lecture 5: Ad Group

Lecture 6: Campaigns

Lecture 7: Display Networks

Lecture 8: Click Fraud

Lecture 9: Quality Score

Lecture 10: Organizational Structure for PPC Advertising

Lecture 11: Who owns PPC Advertising?

Lecture 12: PPC Structure for small, medium and large organizations

Lecture 13: Billing Models

Chapter 3: PPC Strategy and Planning

Lecture 1: Setting and Measuring Goals

Lecture 2: Importance of Generating Account Goals

Lecture 3: Setting a Daily Budget for each Campaign

Lecture 4: Paid Search Marketing Bidding Process

Lecture 5: Common Terms of Paid Search Bidding Options

Lecture 6: Automate your Bidding

Lecture 7: How Keywords Work

Lecture 8: Types of Keyword Searches in Customer Journey to Purchase

Lecture 9: 4 Types of Keywords every Paid Search Marketer should know

Lecture 10: How to build your Campaigns and Achieve your Advertising Goals

Lecture 11: Keyword Match Types to Control Search

Lecture 12: Selecting the Right Keyword list for a Campaign

Lecture 13: Keyword Targeting Best Pactices

Chapter 4: PPC and Paid Search Advertising

Lecture 1: Text Ads

Lecture 2: Expanded Text Ads

Lecture 3: Parts and Benefits of an Expanded Text Ads

Lecture 4: Ad Words: How to Manage Ad Extenstions

Lecture 5: Differentiating Features from Benefits

Lecture 6: Landing Page

Lecture 7: Improving Landing Page Experience

Lecture 8: Ad Targeting Options

Lecture 9: PPC Account Structure

Lecture 10: Targeting Options for Text Ads

Lecture 11: Remarketing Lists for Search Ads (RSLA)

Lecture 12: Google Search Networks

Chapter 5: PPC Research and Analysis

Lecture 1: Quality Score

Lecture 2: Components of Quality Score and Industry Best Practices

Lecture 3: Why is Quality Score Important

Lecture 4: Impact of Quality Score on Ad Rank

Lecture 5: Doing tests in AdWords

Lecture 6: A-B Testing

Lecture 7: Multivariate Tests

Chapter 6: Outro

Lecture 1: Outro

Instructors

Apex Global Learning
Leading people improvement solutions provider in SE Asia

Rating Distribution

1 stars: 1 votes
2 stars: 3 votes
3 stars: 8 votes
4 stars: 17 votes
5 stars: 30 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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