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Learn Product Marketing: Go-To-Market Strategy with Projects

Marketing

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Learn Product Marketing: Go-To-Market Strategy with Projects, available at $44.99, has an average rating of 4.53, with 36 lectures, based on 154 reviews, and has 780 subscribers.

You will learn about How to effectively execute a go-to-market strategy for a product launch as a product marketer Understand the 4P’s (Product, Price, Placement, Promotion) of the Marketing Mix Frameworks, tools, and resources for market and customer research, collaborating with cross-functional teams, brainstorming KPIs, and launching a product How to create powerful customer segmentations and customer personas Learn how to credibly assess the competitive landscape and competitive positioning with frameworks, including SWOT and Porter’s Five Forces How to get quality decision maker survey data: leveraging question types/formats for the right topics (including awareness, satisfaction, and NPS) How to write your own compelling Unique Selling Proposition (USP) & Product Value Proposition Guided exercises to 1) utilizing Google Sheets, 2) analyzing survey data for competitive positioning, 3) prioritizing customers, and 4) analyzing PMM metrics Understand organic, paid, digital, and traditional marketing channels and how to tactically leverage the right one at each step of the marketing funnel Learn how to partner with sales at each step of the marketing funnel and about common attribution models Build a successful content marketing campaign and pricing strategy Evaluate launch success with metrics (incl. revenue, churn, CAC & LTV) and product analysis & testing (incl. funnel analysis, cohort analysis & A/B testing) This course is ideal for individuals who are Product marketers or Business owners looking to launch products successfully or Seasoned marketing professionals wanting to hone their skill set or Students curious to learn more about product marketing or Entry level product marketers who want to learn foundational skills It is particularly useful for Product marketers or Business owners looking to launch products successfully or Seasoned marketing professionals wanting to hone their skill set or Students curious to learn more about product marketing or Entry level product marketers who want to learn foundational skills.

Enroll now: Learn Product Marketing: Go-To-Market Strategy with Projects

Summary

Title: Learn Product Marketing: Go-To-Market Strategy with Projects

Price: $44.99

Average Rating: 4.53

Number of Lectures: 36

Number of Published Lectures: 36

Number of Curriculum Items: 39

Number of Published Curriculum Objects: 39

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

  • How to effectively execute a go-to-market strategy for a product launch as a product marketer
  • Understand the 4P’s (Product, Price, Placement, Promotion) of the Marketing Mix
  • Frameworks, tools, and resources for market and customer research, collaborating with cross-functional teams, brainstorming KPIs, and launching a product
  • How to create powerful customer segmentations and customer personas
  • Learn how to credibly assess the competitive landscape and competitive positioning with frameworks, including SWOT and Porter’s Five Forces
  • How to get quality decision maker survey data: leveraging question types/formats for the right topics (including awareness, satisfaction, and NPS)
  • How to write your own compelling Unique Selling Proposition (USP) & Product Value Proposition
  • Guided exercises to 1) utilizing Google Sheets, 2) analyzing survey data for competitive positioning, 3) prioritizing customers, and 4) analyzing PMM metrics
  • Understand organic, paid, digital, and traditional marketing channels and how to tactically leverage the right one at each step of the marketing funnel
  • Learn how to partner with sales at each step of the marketing funnel and about common attribution models
  • Build a successful content marketing campaign and pricing strategy
  • Evaluate launch success with metrics (incl. revenue, churn, CAC & LTV) and product analysis & testing (incl. funnel analysis, cohort analysis & A/B testing)

Who Should Attend

  • Product marketers
  • Business owners looking to launch products successfully
  • Seasoned marketing professionals wanting to hone their skill set
  • Students curious to learn more about product marketing
  • Entry level product marketers who want to learn foundational skills

Target Audiences

  • Product marketers
  • Business owners looking to launch products successfully
  • Seasoned marketing professionals wanting to hone their skill set
  • Students curious to learn more about product marketing
  • Entry level product marketers who want to learn foundational skills

Embarking on a journey into the dynamic world of Product Marketing can transform your career and business approach. Whether you’re starting fresh or aiming to refine your skills, our comprehensive course, “Learn Product Marketing: Go-To-Market Strategy with Projects” is your gateway to becoming an adept product marketer.

Why this course?

From understanding the foundational elements of product marketing to deploying sophisticated go-to-market strategies, this course covers the A to Z of product marketing essentials. You’re not just learning theoretical concepts; you’re diving into real-world applications, detailed case studies, and interactive sessions that bridge the gap between knowledge and action.

Course Highlights:

  • Welcome Aboard: Kickstart your journey with a warm welcome and a guided tour on how to make the most out of this course, setting the stage for an engaging learning experience.

  • Foundations of Product Marketing: Delve into what sets product marketing apart from brand marketing and product management. Understand the ecosystem in which product marketers thrive and the core responsibilities they bear.

  • Pre-Launch Excellence: Unpack the strategies that ensure a successful product launch, starting with market research, customer segmentation, and competitive positioning. Learn about the marketing funnel, customer journey, and how to establish a compelling Unique Selling Proposition (USP).

  • Launch with Impact: Discover the roles and responsibilities of a product marketer during the product launch. Learn how to set SMART goals, identify key performance indicators (KPIs), and prioritize your target audience for a memorable product rollout.

  • Sustaining Success Post-Launch: Post-launch is not the end of the road; it’s a crucial phase for product marketers. Learn how to measure success through revenue, churn, Customer Acquisition Cost (CAC), and Lifetime Value (LTV). Dive into product analysis and testing to iterate and improve.

  • Exclusive Industry Insights: Gain unique perspectives from industry experts through our coffee chat sessions. Hear directly from successful product marketers about their experiences, challenges, and best practices.

What Makes This Course Unique?

  • Hands-On Learning: Beyond theoretical knowledge, engage with practical demos, case studies, and real-life scenarios that enhance your learning and application skills.

  • Expert Insights: Benefit from interviews and discussions with industry leaders, providing you with insider knowledge and cutting-edge practices.

  • Comprehensive Curriculum: From pre-product launch strategies to post-launch analysis, this course covers every crucial aspect of product marketing, ensuring you’re well-equipped to create a go-to-market strategy from start to finish.

  • Supportive Learning Environment: Our course is designed to foster a supportive community where learners can share insights, ask questions, and engage in meaningful discussions.

Who Should Enroll?

Whether you’re a budding marketer, a seasoned professional looking to specialize in product marketing, or a business owner wanting to launch your products successfully, this course is designed to cater to a wide array of learners.

Enroll in “Learn Product Marketing: Go-To-Market Strategy with Projects” today and embark on a learning journey that empowers you to make informed, impactful marketing decisions in the competitive world of products.

More About This Course:

  • Complex topics are taught in a simple way by instructors with a combined 10+ years of experience, including experience at LinkedIn, Udemy, Lucid, Samsung and strategy consulting

  • The course is designed to have an even balance between talking head, screen-cast, exercises, and case studies.

  • Content is clearly organized so more advanced learners can jump in at any point and follow along with the relevant project file.

Course Curriculum

Chapter 1: Welcome to the Course!

Lecture 1: Course Roadmap

Chapter 2: Introduction to Product Marketing

Lecture 1: What is Product Marketing: Section Introduction

Lecture 2: Product Marketing, Brand Marketing, and Product Management

Lecture 3: Nice work!

Chapter 3: Go-to-Market Strategy: Pre-Product Launch

Lecture 1: Pre-Launch: Section Introduction

Lecture 2: Market Research: Topics and Resources

Lecture 3: Demo: Conducting Basic Market Research

Lecture 4: Customer Segmentation: Personas and Methodologies

Lecture 5: Competitive Positioning Frameworks

Lecture 6: Customer Research: Surveys and Other Techniques

Lecture 7: Demo: Google Sheets Primer

Lecture 8: READ: Case Information

Lecture 9: Case Intro: Competitive Positioning amongst MBA Programs using Surveys

Lecture 10: Case Solution: Competitive Positioning amongst MBA Programs using Surveys

Lecture 11: Unique Selling Proposition (USP) and Product Value Proposition

Lecture 12: The Marketing Funnel, Customer Journey, and Marketing Channels

Lecture 13: Marketing vs. Sales

Lecture 14: Attribution: Multi-Touch Marketing Attribution Models

Lecture 15: Content Marketing Strategies

Lecture 16: Pricing Strategies and Factors

Lecture 17: Nice Work!

Chapter 4: Go to Market Strategy: Launching the Product

Lecture 1: Product Launch: Section Introduction

Lecture 2: Launching a Product: Product Marketer Responsibilities

Lecture 3: Tiers, Smart Goals, and KPIs in Product Launch Planning

Lecture 4: Product Launch Roll-Out: Audience & Prioritization

Lecture 5: Case Intro: Building a Customer Prioritization Matrix

Lecture 6: Case Solution: Building a Customer Prioritization Matrix

Lecture 7: Nice Work!

Chapter 5: Go to Market Strategy: Post-Product Launch

Lecture 1: Post-Launch: Section Introduction

Lecture 2: Post-Launch Responsibilities of a Product Marketer

Lecture 3: Success Metrics: Revenue, Churn, CAC, LTV, and More

Lecture 4: Case: Analyzing Early Success in the SaaS Market for PivotPoint

Lecture 5: Case Solution: Analyzing Early Success in the SaaS Market for PivotPoint

Lecture 6: Types of Product Analysis and Testing

Lecture 7: Nice Work!

Chapter 6: Coffee Chats with Industry Experts

Lecture 1: Interview with LinkedIn Product Marketing Manager (PMM): Nora Wiegand

Instructors

Rating Distribution

  • 1 stars: 0 votes
  • 2 stars: 2 votes
  • 3 stars: 6 votes
  • 4 stars: 52 votes
  • 5 stars: 94 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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