Learning to see how ideas spread: Five graphs

Learning to see how ideas spread: Five graphs, available at $29.99, has an average rating of 4.45, with 13 lectures, based on 103 reviews, and has 303 subscribers.

You will learn about The five big ideas: Production adoption, The Chasm, Gartner Hype, The Long Tail, and Positioning Why we get confused by time and distributions How to really and truly understand how and way your ideas can spread The smallest viable audience This course is ideal for individuals who are If you want to spread an idea, change the culture, lead a brand, succeed as a freelancer or make your non-profit more successful, it helps to see how it all works. It is particularly useful for If you want to spread an idea, change the culture, lead a brand, succeed as a freelancer or make your non-profit more successful, it helps to see how it all works.

Enroll now: Learning to see how ideas spread: Five graphs

Summary

Title: Learning to see how ideas spread: Five graphs

Price: $29.99

Average Rating: 4.45

Number of Lectures: 13

Number of Published Lectures: 13

Number of Curriculum Items: 14

Number of Published Curriculum Objects: 14

Original Price: $29.99

Quality Status: approved

Status: Live

What You Will Learn

The five big ideas: Production adoption, The Chasm, Gartner Hype, The Long Tail, and Positioning
Why we get confused by time and distributions
How to really and truly understand how and way your ideas can spread
The smallest viable audience

Who Should Attend

If you want to spread an idea, change the culture, lead a brand, succeed as a freelancer or make your non-profit more successful, it helps to see how it all works.

Target Audiences

If you want to spread an idea, change the culture, lead a brand, succeed as a freelancer or make your non-profit more successful, it helps to see how it all works.

There are five (almost six) graphs that changed the way I see our culture and how our ideas spread:

Rogers’ Diffusion of Innovations
Moore’s Crossing the Chasm
The Gartner Hype Cycle
Anderson’s The Long Tail
My take on The Tip
and Trout and Ries’ work on Positioning

Each of these graphs leads to an a-ha, a chance to do better work and to cause the change we seek to make.

Often, though, we get stuck. Stuck because it’s easy to nod and say we ‘get it’ but the picture might get in the way of our understanding.

This 28 minute course will make it easier to find the wisdom.

It also comes with a extra 9 minute rant on the Ideavirus. Along with a link on how to get your copy for free.

* * *

Seth Godin is the author of some of the bestselling marketing books of all time. In this fast-moving course, he explains the five graphs that give us an innate understanding of how ideas spread, how we find customers and most of all, how we serve people by helping them find what they’re looking for. A graph we don’t really understand is not the map and guide it could be. This quick course helps you see what you’ve been missing.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction: The power of seeing

Chapter 2: The territory and the map

Lecture 1: Making time visible

Lecture 2: The territory and the map

Chapter 3: The Six (almost five) Graphs

Lecture 1: Standard deviations are standard

Lecture 2: Production adoption and normalcy

Lecture 3: Example: Rogers and Diffusion

Lecture 4: Crossing the chasm

Lecture 5: The Gartner Hype Cycle

Lecture 6: The Dip

Lecture 7: The Long Tail

Lecture 8: Positioning (the one you get to make yourself)

Lecture 9: Conclusion: Bringing it all together

Chapter 4: EXTRA: The Ideavirus two decades later

Lecture 1: The Ideavirus: 2020: Vintage extra footage…

Instructors

Seth Godin
Best-selling author

Rating Distribution

1 stars: 0 votes
2 stars: 1 votes
3 stars: 1 votes
4 stars: 20 votes
5 stars: 81 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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