LinkedIn Ads Course 2022 – From Beginner to Advanced

Course Curriculum

Chapter 1: Introduction to LinkedIn Ads

Lecture 1: The Pros and Cons of LinkedIn Ads

Lecture 2: Difference between Search Leads and LinkedIn Leads

Lecture 3: Should I advertise on Linkedin?

Chapter 2: Starting with Linkedin Ads

Lecture 1: Getting Admin Access to the Company Page

Lecture 2: Getting Access to LinkedIn Ads Account

Lecture 3: How to set up LinkedIn Insight Tag

Lecture 4: How to set up Conversion Tracking – Part 1

Lecture 5: How to set up Conversion Tracking – Part 2

Lecture 6: Tracking Conversion Using an Event Specific Pixel

Chapter 3: Objective Based Advertising on LinkedIn

Lecture 1: Introduction to this section

Lecture 2: Starting Campaign from Scratch and How we designed this section

Lecture 3: Brand Awareness as Campaign Objective

Lecture 4: Website Visits as Campaign Objective

Lecture 5: Engagement as a Campaign Objective

Lecture 6: Video Views as a Campaign Objective

Lecture 7: Lead Generation as a Campaign Objective

Lecture 8: Website Conversions as a Campaign Objective

Lecture 9: Job Applicant as a Campaign Objective

Lecture 10: LinkedIn Ad Objectives What to select and What to Avoid

Lecture 11: Follow Along – Setting Objectives for our Campaigns

Chapter 4: Account Structue

Lecture 1: How to Name your campaigns

Lecture 2: Follow Along- Setting up Campaign Name

Chapter 5: Targeting on Linkedin Ads

Lecture 1: Introduction to the Targeting Section- How we designed this section

Lecture 2: Setting up Location and Language Targeting

Lecture 3: Targeting by Audience Attributes – Part 1

Lecture 4: Targeting by Audience Attributes – Part 2

Lecture 5: Targeting by Matched Audiences – Part 1

Lecture 6: Targeting by Matched Audiences – Part 2

Lecture 7: LinkedIn Audience Expansion and Audience Network – Part 1

Lecture 8: Linkedin Audience Expansion and Audience Network – Part 2

Lecture 9: LinkedIn Targeting Best Practices – Part 1

Lecture 10: LinkedIn Targeting Best Practices – Part 2

Lecture 11: Follow Along- Targeting by Audience Attributes

Lecture 12: Follow Along- Targeting by Matched Audiences

Lecture 13: Follow Along – Website Retargeting

Chapter 6: Ad Formats

Lecture 1: Intro the Ad Format Section- How we designed this section

Lecture 2: Single Image Ad

Lecture 3: Carousel Ads

Lecture 4: Video Ads

Lecture 5: Text Ads

Lecture 6: Spotlight Ads

Lecture 7: Message Ads

Lecture 8: Follower Ads

Lecture 9: Job Ads

Lecture 10: LinkedIn Ad Formats – What to select and What to Avoid

Lecture 11: Follow Along- Setting up single Image Ad

Chapter 7: Bids and Budgeting

Lecture 1: Intro to the Bids and Budgeting Section- How we designed this section

Lecture 2: Bid Types for Brand Awareness as a Campaign Objective

Lecture 3: Bid Types for Website Visits as a Campaign Objective

Lecture 4: Bid Types for Engagement as a Campaign Objective

Lecture 5: Bid Types for Video Views as a Campaign Objective

Lecture 6: Bid Types for Lead Generation as a Campaign Objective

Lecture 7: Bid types for Website Conversions as a Campaign Objective

Lecture 8: Bid Types for Job Applicant as a Campaign Objective

Lecture 9: Max Cost Per Send (CPS) Bid Type and Best Practices for Bidding

Lecture 10: Best Practices for Bidding on LinkedIn

Lecture 11: Budget and Schedule

Lecture 12: Follow Along- Bids and Budgeting

Chapter 8: Reporting, Analytics and Benchmarking

Lecture 1: Intro to the Reporting, analytics and Benchmarking Section- How we designed this

Lecture 2: Performance Metrics in Campaign Manager

Lecture 3: Delivery Metrics in Campaign Manager

Lecture 4: Engagement Metrics in Campaign Manager

Lecture 5: Conversions and Lead Metrics in Campaign Manager

Lecture 6: Sponsored Messaging Metrics in Campaign Manager

Lecture 7: Video Metrics in Campaign Manager

Lecture 8: Budget and Bid Metrics in Campaign Manager

Lecture 9: Download Performance Reports in Campaign Manager

Lecture 10: Performance Charts and Demographics for your ads

Lecture 11: URL tagging and Benchmarking

Lecture 12: Seeing Performance Report of a Live Account

Lecture 13: Follow Along- Performance Chart and Demographics

Lecture 14: Follow Along-Performance Reports in a CSV File

Chapter 9: Lead Generation Forms

Lecture 1: How to create a Lead Generation Form

Lecture 2: Follow Along- Creating a Lead Generation Form

Chapter 10: Frequently Asked Questions on LinkedIn Ads

Lecture 1: What we will be covering in this section

Lecture 2: Should i use Audience Expansion?

Lecture 3: Should I use the LinkedIn Audience Network?

Lecture 4: What Bid Type should I be using?

Lecture 5: What should be my Bid Amount?

Lecture 6: What combination of Audience Attributes should i use for Targeting?

Lecture 7: List Upload Vs Typing Company Names- What to use for Company /ABM targeting?

Chapter 11: Top 5 LinkedIn Ads Mistakes

Lecture 1: Top 5 LinkedIn Ads Mistakes