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LinkedIn Ads Course 2023: Step-By-Step Guide

Marketing

Rating4.8
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LinkedIn Ads Course 2023: Step-By-Step Guide, available at $19.99, has an average rating of 4.83, with 19 lectures, based on 3 reviews, and has 10 subscribers.

You will learn about Master the art of LinkedIn advertising, from account setup to campaign optimization Harness the power of customized audience targeting and various ad formats Set up tracking and conversion metrics for data-driven decision-making Craft persuasive ad copy and upload creative ads for maximum engagement Conduct A/B tests and analyze reports to optimize campaign performance This course is ideal for individuals who are Digital Marketers interested in LinkedIn Advertising or Sales professionals are seeking to leverage LinkedIn for B2B lead generation and conversion or HR and Recruitment specialists interested in using LinkedIn ads for talent acquisition or Small business owners and entrepreneurs aiming to promote their companies on LinkedIn or Anyone interested in mastering LinkedIn advertising to enhance their career prospects or business growth It is particularly useful for Digital Marketers interested in LinkedIn Advertising or Sales professionals are seeking to leverage LinkedIn for B2B lead generation and conversion or HR and Recruitment specialists interested in using LinkedIn ads for talent acquisition or Small business owners and entrepreneurs aiming to promote their companies on LinkedIn or Anyone interested in mastering LinkedIn advertising to enhance their career prospects or business growth.

Enroll now: LinkedIn Ads Course 2023: Step-By-Step Guide

Summary

Title: LinkedIn Ads Course 2023: Step-By-Step Guide

Price: $19.99

Average Rating: 4.83

Number of Lectures: 19

Number of Published Lectures: 19

Number of Curriculum Items: 19

Number of Published Curriculum Objects: 19

Original Price: $19.99

Quality Status: approved

Status: Live

What You Will Learn

  • Master the art of LinkedIn advertising, from account setup to campaign optimization
  • Harness the power of customized audience targeting and various ad formats
  • Set up tracking and conversion metrics for data-driven decision-making
  • Craft persuasive ad copy and upload creative ads for maximum engagement
  • Conduct A/B tests and analyze reports to optimize campaign performance

Who Should Attend

  • Digital Marketers interested in LinkedIn Advertising
  • Sales professionals are seeking to leverage LinkedIn for B2B lead generation and conversion
  • HR and Recruitment specialists interested in using LinkedIn ads for talent acquisition
  • Small business owners and entrepreneurs aiming to promote their companies on LinkedIn
  • Anyone interested in mastering LinkedIn advertising to enhance their career prospects or business growth

Target Audiences

  • Digital Marketers interested in LinkedIn Advertising
  • Sales professionals are seeking to leverage LinkedIn for B2B lead generation and conversion
  • HR and Recruitment specialists interested in using LinkedIn ads for talent acquisition
  • Small business owners and entrepreneurs aiming to promote their companies on LinkedIn
  • Anyone interested in mastering LinkedIn advertising to enhance their career prospects or business growth

The course “Mastering LinkedIn Advertising: Step-By-Step Guide” will help you create a LinkedIn advertising campaign from scratch. Whether you’re a business professional seeking to boost B2B sales or a recruiter looking to find the perfect talent, this course provides the essential skills and knowledge to succeed on the world’s premier professional networking platform.

This course takes you on a journey from the basics to advanced strategies, covering every aspect of LinkedIn advertising. Here’s the course outline:

  1. Introduction

  2. What is LinkedIn good for?

  • Using LinkedIn for B2B Sales

  • Using LinkedIn for Recruitment

  1. Creating and observing necessary accounts

  • Creating a Personal Account

  • Creating a compelling Company Page.

  • Understanding the Campaign Manager interface.

  1. Setting up the campaign

  • Creating a Campaign Group and defining campaign goals

  • Creating a Campaign and setting up targeting that works

  • Creating customized audiences for better reach

  • Exploring various ad formats

  • Managing your budget

  1. Setting up a connection with your website

  • Properly setting up the LinkedIn Insight tag (pixel)

  • Implementing conversion tracking for better insights

  1. Setting up ads

  • Creating compelling ad copy that delivers results

  • Uploading creative ads with Single Image ad format

  • Uploading creative ads with various ad formats

  • Launching your ads

  1. Analysis & Evaluation

  • Conducting effective A/B tests

  • Understanding available reports

The course “Mastering LinkedIn Advertising: Step-By-Step Guide” is your gateway to LinkedIn advertising excellence.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Chapter 2: What is LinkedIn good for?

Lecture 1: Using LinkedIn for B2B Sales

Lecture 2: Using LinkedIn for Recruitment

Chapter 3: Creating and observing necessary accounts

Lecture 1: Creating a Personal Account

Lecture 2: Creating a compelling Company Page

Lecture 3: Understanding the Campaign Manager interface

Chapter 4: Setting up the campaign

Lecture 1: Creating a Campaign Group and defining campaign goals

Lecture 2: Creating a Campaign and setting up targeting that works

Lecture 3: Creating customized audiences for better reach

Lecture 4: Exploring various ad formats

Lecture 5: Managing your budget

Chapter 5: Setting up a connection with your website

Lecture 1: Properly setting up the LinkedIn Insight tag (pixel)

Lecture 2: Implementing conversion tracking for better insights

Chapter 6: Setting up ads

Lecture 1: Creating compelling ad copy that delivers results

Lecture 2: Uploading creative ads with Single Image ad format

Lecture 3: Uploading creative ads with various ad formats

Lecture 4: Launching your ads

Chapter 7: Analysis & Evaluation

Lecture 1: Conducting effective A/B tests

Lecture 2: Understanding available reports

Instructors

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  • 4 stars: 1 votes
  • 5 stars: 2 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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