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LinkedIn Advertising. A Complete Guide – Updated for 2022

Marketing

Rating3.9
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LinkedIn Advertising. A Complete Guide – Updated for 2022, available at $39.99, has an average rating of 3.9, with 21 lectures, 1 quizzes, based on 74 reviews, and has 266 subscribers.

You will learn about Be familiarized with the LinkedIn Campaign Manager platform and understand differences with other digital advertising platforms. Be able to create digital advertising campaigns on LinkedIn. Be familiar with different demographic and behavioral targeting options available with the LinkedIn Advertising platform. Be able to work with LinkedIn Insight Tag to create matched audiences and lookalike audiences for ad campaigns. Be able to run lead generation campaigns using LinkedIn Ads. Be able to run job posting ads using LinkedIn Ads. This course is ideal for individuals who are This course is ideal for those who are into B2B selling and B2B lead generation. This LinkedIn Advertising course will give those small business owners and digital advertising executives a headstart in using the platform to promote your or your client's business. Even a complete beginner will learn the most fundamental features of the LinkedIn advertising platform and the most advanced ones. or This course is NOT for those wo are already conversant in LinkedIn Ad Manager, and those who doesn't have any intention of running LinkedIn Ads. or This is NOT a LinkedIn organic marketing course, or a LinkedIn personal branding course. This course is purely on LinkedIn Ads. It is particularly useful for This course is ideal for those who are into B2B selling and B2B lead generation. This LinkedIn Advertising course will give those small business owners and digital advertising executives a headstart in using the platform to promote your or your client's business. Even a complete beginner will learn the most fundamental features of the LinkedIn advertising platform and the most advanced ones. or This course is NOT for those wo are already conversant in LinkedIn Ad Manager, and those who doesn't have any intention of running LinkedIn Ads. or This is NOT a LinkedIn organic marketing course, or a LinkedIn personal branding course. This course is purely on LinkedIn Ads.

Enroll now: LinkedIn Advertising. A Complete Guide – Updated for 2022

Summary

Title: LinkedIn Advertising. A Complete Guide – Updated for 2022

Price: $39.99

Average Rating: 3.9

Number of Lectures: 21

Number of Quizzes: 1

Number of Published Lectures: 21

Number of Published Quizzes: 1

Number of Curriculum Items: 22

Number of Published Curriculum Objects: 22

Original Price: $22.99

Quality Status: approved

Status: Live

What You Will Learn

  • Be familiarized with the LinkedIn Campaign Manager platform and understand differences with other digital advertising platforms.
  • Be able to create digital advertising campaigns on LinkedIn.
  • Be familiar with different demographic and behavioral targeting options available with the LinkedIn Advertising platform.
  • Be able to work with LinkedIn Insight Tag to create matched audiences and lookalike audiences for ad campaigns.
  • Be able to run lead generation campaigns using LinkedIn Ads.
  • Be able to run job posting ads using LinkedIn Ads.

Who Should Attend

  • This course is ideal for those who are into B2B selling and B2B lead generation. This LinkedIn Advertising course will give those small business owners and digital advertising executives a headstart in using the platform to promote your or your client's business. Even a complete beginner will learn the most fundamental features of the LinkedIn advertising platform and the most advanced ones.
  • This course is NOT for those wo are already conversant in LinkedIn Ad Manager, and those who doesn't have any intention of running LinkedIn Ads.
  • This is NOT a LinkedIn organic marketing course, or a LinkedIn personal branding course. This course is purely on LinkedIn Ads.

Target Audiences

  • This course is ideal for those who are into B2B selling and B2B lead generation. This LinkedIn Advertising course will give those small business owners and digital advertising executives a headstart in using the platform to promote your or your client's business. Even a complete beginner will learn the most fundamental features of the LinkedIn advertising platform and the most advanced ones.
  • This course is NOT for those wo are already conversant in LinkedIn Ad Manager, and those who doesn't have any intention of running LinkedIn Ads.
  • This is NOT a LinkedIn organic marketing course, or a LinkedIn personal branding course. This course is purely on LinkedIn Ads.

This is a course specifically designed to teach you how to use the LinkedIn Ads platform. If you are looking to get started with LinkedIn Ads, this course will get you started in just 2 hours of learning.

Follow this up-to-date LinkedIn Ads tutorial series in 2 hours and become a competent LinkedIn Advertising professional.

LinkedIn today is the number 1 professional social networking site globally, with over 750 million users worldwide. So if you want to advertise targeting professionals and business owners while they are in their professional mood, LinkedIn is the platform to do that, and this is the proper step-by-step tutorial for you to learn it. In addition, LinkedIn probably is the best social network for B2B selling and B2B lead generation. And, of course, it is the number 1 platform to attract the best talent to your job vacancies if you are a recruiter.

This course is developed in late 2021 with all the newly added features of the LinkedIn ads platform covered.

This LinkedIn Advertising course is developed to give you a head start in using this platform to promote your business. The self-paced tutorial video series is structured into six modules and is well organized. Even a complete beginner will learn the most fundamental features of the LinkedIn advertising platform and the most advanced ones.

How to Get the Best Learning Experience?

This program is a self-paced learning program. All the lessons are accessible for you as soon as you enroll in the course. After that, you can complete the studies at your own pace, do practical hands-on experiments while following the lessons, and come back to do revisions at any time.

We recommend using a Desktop or Laptop device to get the maximum learning experience, even though a tablet or a mobile device will support our learning management system.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Welcome

Lecture 2: Why LinkedIn?

Lecture 3: What is LinkedIn Advertising?

Lecture 4: How LinkedIn Ads Compare Against Google And Facebook Ads?

Chapter 2: Getting Started With LinkedIn Ads

Lecture 1: LinkedIn Campaign Manager

Lecture 2: LinkedIn Ad Accounts

Lecture 3: Creating A LinkedIn Business Page

Chapter 3: Creating Your First LinkedIn Campaign

Lecture 1: Understanding LinkedIn Campaign Structure And Setting Objectives

Lecture 2: Process Of Creating An Ad Campaign

Lecture 3: Creating A New Audience

Chapter 4: Matched Audiences

Lecture 1: List Uploading

Lecture 2: Creating Lookalike Audiences

Lecture 3: Retargeting On LinkedIn Ads

Chapter 5: Ad Creative Types Available on LinkedIn

Lecture 1: Ad Creative Types Available On LinkedIn

Chapter 6: Other LinkedIn Ad Account Assets

Lecture 1: Insights Tag

Lecture 2: Setting Up Conversions

Lecture 3: Block Lists

Lecture 4: Lead Generation Forms

Chapter 7: LinkedIn Lead Generation Ads

Lecture 1: Setting Up Lead Generation Ad Campaigns

Chapter 8: LinkedIn Job Posting Ads

Lecture 1: Setting Up Job Posting Ads

Lecture 2: Conclusion

Chapter 9: Evaluation Quiz

Instructors

Rating Distribution

  • 1 stars: 2 votes
  • 2 stars: 2 votes
  • 3 stars: 7 votes
  • 4 stars: 17 votes
  • 5 stars: 46 votes

Frequently Asked Questions


How long do I have access to the course materials?


You can view and review the lecture materials indefinitely, like an on-demand channel.


Can I take my courses with me wherever I go?


Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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