Market Research: Dekker's Complete Marketing Research Course

Market Research: Dekker's Complete Marketing Research Course, available at $84.99, has an average rating of 4.49, with 155 lectures, 27 quizzes, based on 867 reviews, and has 30778 subscribers.

You will learn about Market Research and Analytics Market Sizing & Demand Forecasting Product Performance Analytics Conversion Rate Optimization Customer Journey Mapping Competitive Intelligence Lead Generation and Partner Acquisition Exploratory Insights Data-Driven Media Analysis Service Market Analytics Brand Growth Metrics Case Study Interviews Evidence Based Marketing Core Market Research Strategies This course is ideal for individuals who are Marketers or Entrepreneurs or Product Managers or Founders or Marketing Managers or Marketing Consultants or Marketing Agencies It is particularly useful for Marketers or Entrepreneurs or Product Managers or Founders or Marketing Managers or Marketing Consultants or Marketing Agencies.

Enroll now: Market Research: Dekker's Complete Marketing Research Course

Summary

Title: Market Research: Dekker's Complete Marketing Research Course

Price: $84.99

Average Rating: 4.49

Number of Lectures: 155

Number of Quizzes: 27

Number of Published Lectures: 155

Number of Published Quizzes: 27

Number of Curriculum Items: 182

Number of Published Curriculum Objects: 182

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

Market Research and Analytics
Market Sizing & Demand Forecasting
Product Performance Analytics
Conversion Rate Optimization
Customer Journey Mapping
Competitive Intelligence
Lead Generation and Partner Acquisition
Exploratory Insights
Data-Driven Media Analysis
Service Market Analytics
Brand Growth Metrics
Case Study Interviews
Evidence Based Marketing
Core Market Research Strategies

Who Should Attend

Marketers
Entrepreneurs
Product Managers
Founders
Marketing Managers
Marketing Consultants
Marketing Agencies

Target Audiences

Marketers
Entrepreneurs
Product Managers
Founders
Marketing Managers
Marketing Consultants
Marketing Agencies

Embark on a Cutting-Edge Market Research Journey with the Elite Market Research Accelerator Program

Welcome to the Ultimate Course on Cutting-Edge Market Research. With hands-on experience in market research for top-tier companies, including Sony PlayStation and two Google-backed startups, and a solid academic foundation from the world-renowned Philip Kotler’s Kellogg School of Management—the #1-ranked marketing school—I bring you unparalleled insights. My expertise spans across consumer products, B2B products, digital products, and physical products, having served as a marketing consultant and as a marketing manager at various levels, up to Vice President.

Dive into the latest marketing techniques and learn from a world-class market research advisor. This course equips you with the tools, techniques, hacks, and quick fixes to address all your market research needs.

Major Market Research Sections:

Introduction to the 3 Types of Market Research & the 3 Types of Data
Exploratory Research, including interviews, focus groups, and case studies
Competitor Benchmarking using various approaches and techniques (including a 1-page competitor analysis template)
Descriptive Market Research, including surveys, evidence-based copywriting, and funnel optimization and measurements
Causal Market Research, including A/B testing and the 3 critical factors to test in direct-response marketing
Market Sizing & Demand Forecasting using various tools and approaches
Empirical and Longitudinal Research on brand growth, including Byron Sharp’s 7 Rules for Brand Growth
Customer Decision Journey Mapping
Conversion Rate Optimization (CRO)
Marketing Psychology Research
Lead Generation and Partner Acquisition using techniques and tools like LinkedIn Sales Navigator and Sparktoro
Data-Driven Media Analysis
Service Sector Analytics
Product Performance Analytics

Key Market Research Topics:

Market Research & Marketing Research
Market Research Analysis & Market Research Analyst Training
Competitor Analysis
Marketing Analytics & Marketing Analysis
Research Methods
Qualitative & Quantitative Research
Consumer Analytics
Web Analytics & Conversion Rate Optimization (CRO)

This course ensures you stay ahead of the curve with today’s most impactful and trending techniques in market research and marketing.

Course Curriculum

Chapter 1: Introduction to Market Research

Lecture 1: Prologue: Quick Market Research Hacks

Lecture 2: Shopify Example: Research Hacks Applied

Lecture 3: 3 Types of Data

Lecture 4: Why obsolete frameworks like the 4Ps and Myers-Briggs stick around

Lecture 5: Two Pointers for Market Research

Lecture 6: 3 Types of Market Research

Lecture 7: Analytics Mistakes

Lecture 8: Virality

Lecture 9: Descriptive Market Research 1

Lecture 10: Descriptive Market Research 2

Lecture 11: Exploratory Research

Lecture 12: Example: Arthritis Supplement (Branding Based on Exploratory Interviews)

Lecture 13: Testing Creative Strategies

Lecture 14: How to change people's minds using Jonah Berger's psychology framework

Lecture 15: 6 Principles

Lecture 16: Writing Case Studies

Lecture 17: 3 Things Worth Testing with Direct Response

Lecture 18: Interviewing Potential Buyers (B2B)

Lecture 19: Opinion Testing

Lecture 20: Funnel Content Testing

Lecture 21: Funnel Example

Lecture 22: Optimizing Based on Stages of Awareness

Lecture 23: Customer Analytics Part 1

Lecture 24: Customer Analytics Part 2

Chapter 2: Exploratory Market Research

Lecture 1: Broad Market Analytics Part 1

Lecture 2: Broad Market Analytics Part 2

Lecture 3: Measuring Success

Lecture 4: Market Research Lessons from Advertising Strategy

Chapter 3: Customer Decision Journey Market Research

Lecture 1: Intro to Customer Decision Journey Research

Lecture 2: Customer Decision Journey Part 1

Lecture 3: Customer Decision Journey Part 2

Lecture 4: Customer Decision Journey Part 3

Lecture 5: Customer Journey's McKinsey

Lecture 6: Case Study Interview Questions

Chapter 4: Conversion Rate Optimization

Lecture 1: Intro to Conversion Rate Optimization

Lecture 2: Strategic Thinking for Conversion Rate Optimization

Lecture 3: Assignment: Audience Insights

Lecture 4: On-site Surveys

Lecture 5: Survey Example

Lecture 6: Conversion Rate Optimization Mistake

Lecture 7: Easiest Way to Boost Conversion Rates

Lecture 8: Dramatic CTA Changes

Lecture 9: Levels of Testing

Lecture 10: Offer Testing

Lecture 11: Time To Convert

Lecture 12: 30 Day Drip with Webinar

Lecture 13: Assignment: Webinar

Lecture 14: Ungated Videos

Lecture 15: Provide Options

Lecture 16: Provide Options through Retargeting

Lecture 17: Address Objections

Lecture 18: Don't Gate Your Content

Lecture 19: AB Testing Pages

Lecture 20: AB Testing Pages 2

Lecture 21: A/B vs A/B/N vs. Multivariate Testing

Lecture 22: General Rule of Thumb

Lecture 23: CRO Software

Lecture 24: Pricing Page Testing

Lecture 25: Audio Testing

Lecture 26: PQLs

Lecture 27: Social Sign On

Lecture 28: Live Chat CRO

Lecture 29: Cancellation

Lecture 30: Interactive Content

Chapter 5: Descriptive Market Research

Lecture 1: Evidence-Based Website Copywriting

Lecture 2: Collecting B2B Survey Responses

Lecture 3: Surveying B2B Buyers (Quantitative Research)

Lecture 4: Terms to Know for the Following Lectures

Lecture 5: Diagnosing Problems 1

Lecture 6: Diagnosing Problems 2

Lecture 7: Advanced Considerations in B2B Funnels

Lecture 8: Calculating Sales Velocity

Lecture 9: Viral KPIs in LinkedIn

Lecture 10: Using LinkedIn Ads for Research?

Lecture 11: 3 Classic Advertising Testing Methods

Chapter 6: Casual Market Research

Lecture 1: Introduction to Casual Market Research

Lecture 2: A/B Testing in Facebook

Lecture 3: Where to Use LinkedIn for Research

Chapter 7: Competitor Analysis

Lecture 1: Competitive Analysis 1

Instructors

Dekker Fraser, MBA
Marketing Executive | Startups to Fortune 100 | Kellogg MBA
Jyra Galosmo
Teaching Assistant
Neelisha Singhal

Rating Distribution

1 stars: 12 votes
2 stars: 21 votes
3 stars: 101 votes
4 stars: 294 votes
5 stars: 439 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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