Marketing 101 for Self-Published Authors

Marketing 101 for Self-Published Authors, available at $44.99, has an average rating of 4.85, with 49 lectures, 15 quizzes, based on 21 reviews, and has 85 subscribers.

You will learn about Marketing 101: What is Marketing? (Most People Get This Wrong!) The 4 Ps of Marketing: Product, Pricing, Place, and Promotions How the 4 Ps of Marketing Apply to Self-Published Authors Marketing 101: Utilizing the 4 Ps to Create a Great Marketing Plan A Deeper Dive Into the 4 Ps: PRODUCT A Deeper Dive Into the 4 Ps: PRICING A Deeper Dive Into the 4 Ps: PLACE A Deeper Dive Into the 4 Ps: PRODUCT This course is ideal for individuals who are Self-Published Authors (or Authors Who Plan to Self-Publish) or Self-Published Authors Looking to Understand the Basics of Marketing or Self-Published Authors Who Don't Have a Background in Marketing or Self-Published Authors Who Want to Create a Stronger Marketing Plan for Their Books or Writers Seeking to Self-Publish a Book It is particularly useful for Self-Published Authors (or Authors Who Plan to Self-Publish) or Self-Published Authors Looking to Understand the Basics of Marketing or Self-Published Authors Who Don't Have a Background in Marketing or Self-Published Authors Who Want to Create a Stronger Marketing Plan for Their Books or Writers Seeking to Self-Publish a Book.

Enroll now: Marketing 101 for Self-Published Authors

Summary

Title: Marketing 101 for Self-Published Authors

Price: $44.99

Average Rating: 4.85

Number of Lectures: 49

Number of Quizzes: 15

Number of Published Lectures: 49

Number of Published Quizzes: 15

Number of Curriculum Items: 64

Number of Published Curriculum Objects: 64

Original Price: $59.99

Quality Status: approved

Status: Live

What You Will Learn

Marketing 101: What is Marketing? (Most People Get This Wrong!)
The 4 Ps of Marketing: Product, Pricing, Place, and Promotions
How the 4 Ps of Marketing Apply to Self-Published Authors
Marketing 101: Utilizing the 4 Ps to Create a Great Marketing Plan
A Deeper Dive Into the 4 Ps: PRODUCT
A Deeper Dive Into the 4 Ps: PRICING
A Deeper Dive Into the 4 Ps: PLACE
A Deeper Dive Into the 4 Ps: PRODUCT

Who Should Attend

Self-Published Authors (or Authors Who Plan to Self-Publish)
Self-Published Authors Looking to Understand the Basics of Marketing
Self-Published Authors Who Don't Have a Background in Marketing
Self-Published Authors Who Want to Create a Stronger Marketing Plan for Their Books
Writers Seeking to Self-Publish a Book

Target Audiences

Self-Published Authors (or Authors Who Plan to Self-Publish)
Self-Published Authors Looking to Understand the Basics of Marketing
Self-Published Authors Who Don't Have a Background in Marketing
Self-Published Authors Who Want to Create a Stronger Marketing Plan for Their Books
Writers Seeking to Self-Publish a Book

Many self-published authors don’t have a background in marketing. And yet, marketing is one of the core skills required of self-published authors looking to build a writing career.

Marketing 101 for Self-Published Authors gives you a foundational understanding of the principles upon which marketing strategies, tactics, and campaigns are built. I walk through the 4 Ps of Marketing and how they apply specifically to self-published authors.

I have over 20 years of experience in marketing, a degree in marketing, an MBA, and I’ve written an Amazon top selling novel. I understand how confusing marketing can get!

In Marketing 101 for Self-Published Authors, we start with the basics:

What is marketing?
What’s the objective of marketing?
What are the 4 Ps of Marketing and what makes them important?
How should self-published authors address Product, Pricing, Place, and Promotion?

I cover all those things so that you can think about your self-published book marketing the same way a marketing professional assesses their own marketing strategies.

I’ve intentionally designed this course in a way that allows you to get a lot of information quickly. Just about every lecture is under five minutes, which means they’re easily digestible. And, the quizzes allow you to test your knowledge to ensure you’re learning the principles.

Plus, I really want to be helpful, so I’ll be responsive to any questions you have along the way!

Course Curriculum

Chapter 1: Course Introduction: Marketing 101 for Self-Published Authors

Lecture 1: Course Introduction: The 4 Ps of Marketing for Self-Published Authors

Chapter 2: Marketing 101 – An Overview of The 4 Ps of Marketing

Lecture 1: An Overview of The 4 Ps of Marketing

Lecture 2: What is Marketing? (Many people get this WRONG!)

Lecture 3: The Objective of Marketing

Lecture 4: Types of Marketing Goals

Lecture 5: Basic Introduction to the 4 Ps of Marketing

Lecture 6: Basic Overview: Product

Lecture 7: Basic Overview: Pricing

Lecture 8: Basic Overview: Place

Lecture 9: Basic Overview: Promotion

Chapter 3: The Importance of Identifying Your Target Market

Lecture 1: The Importance of Identifying Your Target Market

Chapter 4: Marketing 101 – The 4 Ps of Marketing: Product

Lecture 1: Section Intro: Product

Lecture 2: The Objective of Product

Lecture 3: What Are Product Benefits?

Lecture 4: The Product Benefits of Books (With Examples!)

Lecture 5: What Are Product Features?

Lecture 6: The Product Features of Books (With Examples!)

Lecture 7: Why Product Benefits and Product Features Are So Important

Lecture 8: Recapping the Key Product Benefits and Features of Books (With MORE Examples!)

Lecture 9: Key Takeaways from Product

Chapter 5: Marketing 101 – The 4 Ps of Marketing: Pricing

Lecture 1: Section Intro: Pricing

Lecture 2: The Objective of Pricing

Lecture 3: The Simple, Underlying Principle of Pricing

Lecture 4: Expenses

Lecture 5: Quick Definition: Acquisition Cost

Lecture 6: Suggested Retail Price

Lecture 7: Revenue

Lecture 8: Profit

Lecture 9: Discounts

Lecture 10: Part 1: Maximize Revenue – 4 Tips for Boosting Revenue

Lecture 11: Part 2: Maximize Revenue – The Drivers of Price

Lecture 12: Common Book Pricing Options

Lecture 13: The Key Takeaways from Pricing

Chapter 6: Marketing 101 – The 4 Ps of Marketing: Place

Lecture 1: Section Intro: Place

Lecture 2: The Objective of Place

Lecture 3: The Place Options Available to Self-Published Authors

Lecture 4: Option #1: Selling Direct to Your Audience

Lecture 5: Option #2: Publishing Through a Retailer

Lecture 6: Option #3: Using a Distributor to Self-Publish Your Book

Lecture 7: The Key Takeaways from Place

Chapter 7: Marketing 101 – The 4 Ps of Marketing: Promotion

Lecture 1: Section Intro: Promotion

Lecture 2: The Objective of Promotion

Lecture 3: The Science of Promotion

Lecture 4: The Art of Promotion

Lecture 5: The Promotional Options Available to Self-Published Authors

Lecture 6: A Quick Note on Email Marketing

Lecture 7: A Basic Promotional Strategy for Self-Published Authors

Lecture 8: The Key Takeaways from Promotion

Chapter 8: Tying All the 4 Ps of Marketing Together

Lecture 1: Tying All the 4 Ps of Marketing Together

Instructors

Jay Sherer
Writer and Storytelling Executive at the Reclamation Society

Rating Distribution

1 stars: 0 votes
2 stars: 0 votes
3 stars: 0 votes
4 stars: 8 votes
5 stars: 13 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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