Marketing 101 – Top 5 Marketing Mistakes

Marketing 101 – Top 5 Marketing Mistakes, available at $59.99, has an average rating of 4.61, with 21 lectures, 5 quizzes, based on 9 reviews, and has 113 subscribers.

You will learn about This course will help you to identify the five most common mistakes businesses make in their marketing, as well as apply techniques to overcome them. Avoid “Average Joe” mistakes Define the Educational Spectrum and it’s role in the “Right Place – Wrong Time” mistake Identify ways to use Accelerated Discontentment in marketing This course is ideal for individuals who are Anyone creating marketing materials (websites, flyers, etc) for small to medium businesses It is particularly useful for Anyone creating marketing materials (websites, flyers, etc) for small to medium businesses.

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Summary

Title: Marketing 101 – Top 5 Marketing Mistakes

Price: $59.99

Average Rating: 4.61

Number of Lectures: 21

Number of Quizzes: 5

Number of Published Lectures: 21

Number of Published Quizzes: 5

Number of Curriculum Items: 26

Number of Published Curriculum Objects: 26

Original Price: $29.99

Quality Status: approved

Status: Live

What You Will Learn

This course will help you to identify the five most common mistakes businesses make in their marketing, as well as apply techniques to overcome them.
Avoid “Average Joe” mistakes
Define the Educational Spectrum and it’s role in the “Right Place – Wrong Time” mistake
Identify ways to use Accelerated Discontentment in marketing

Who Should Attend

Anyone creating marketing materials (websites, flyers, etc) for small to medium businesses

Target Audiences

Anyone creating marketing materials (websites, flyers, etc) for small to medium businesses

Learn the difference between a marketing campaign that delivers average results, and one that boosts profits and changes your bottom line

Many marketing strategies are an absolute failure because they fail to deliver what really matters: results. How many ads do you see each day that you don’t even notice? How many ads do you completely ignore?

In this course, Rich Harshaw explains his famous statement, “Everything You Know About Marketing Is Wrong”, and gives in-depth suggestions for businesses to revamp their marketing strategies in order to achieve superior results.

You can avoid the same old, platitude-filled, futile marketing tactics that completely waste the marketing budgets of businesses across the country. That’s the premise of Bigger Brains’ Marketing 101: The Top Five Marketing Mistakes Businesses Make. In this course, Rich shares the keys to effective marketing with Chip Reaves – including common mistakes that can ruin your marketing investment. Rich identifies five common problems that he has named “Average Joe”, “The Platitude Trap”, “Right Message, Wrong Time”, “Ignoring Future Buyers”, and “Stopping Short”. He goes in-depth on each of these with dozens of examples, case studies, examples, and recommendations on how you can avoid these mistakes in your business.

Topics covered include:

Avoiding “Average Joe” mistakes
Recognizing hot buttons and activators
Defining the Educational Spectrum and its role in the “Right Place – Wrong Time” mistake
Discussing methods to reach future buyers
Identifying ways to use Accelerated Discontentment in marketing

Over three hours of high-quality HD content in the “Uniquely Engaging”TM Bigger Brains Teacher-Learner style!

Course Goal: By the end of this course, you will recognize and avoid the top marketing mistakes businesses make

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction – The Top 5 Marketing Mistakes

Chapter 2: Mistake #1: Average Joe

Lecture 1: 1A: Mistake #1, "Average Joe"

Lecture 2: 1B: Innovation Starters

Lecture 3: 1C: Average Joe Bank Ads

Lecture 4: 1D: Better-Than-Average Joe Ads

Lecture 5: 1E: Average Joe Wrap-Up

Chapter 3: Mistake #2: The Platitude Trap

Lecture 1: 2A: Mistake #2, "The Platitude Trap"

Lecture 2: 2B: Reticular Activation System

Lecture 3: 2C: Activators

Lecture 4: 2D: Hot Buttons

Chapter 4: Mistake #3: Right Message – Wrong Time

Lecture 1: 3A: Mistake #3, "Right Message – Wrong Time"

Lecture 2: 3B: The Educational Spectrum

Lecture 3: 3C: Choosing Hot Buttons

Lecture 4: 3D: Right Message, Wrong Time Wrap Up

Chapter 5: Mistake #4: Ignoring Future Buyers

Lecture 1: 4A: Mistake #4, "Ignoring Future Buyers"

Lecture 2: 4B: Offers & Reports

Lecture 3: 4C: More Reports

Chapter 6: Mistake #5: Stopping Short

Lecture 1: 5A: Mistake #5, "Stopping Short"

Lecture 2: 5B: Accelerated Discontentment

Lecture 3: 5C: "Wall Drugging"

Chapter 7: Conclusion

Lecture 1: Conclusion

Instructors

Bigger Brains
Uniquely Engaging eLearning

Rating Distribution

1 stars: 0 votes
2 stars: 1 votes
3 stars: 0 votes
4 stars: 1 votes
5 stars: 7 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

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