Marketing Analytics And Customer Foundation

Marketing Analytics And Customer Foundation, available at $34.99, has an average rating of 4.2, with 56 lectures, based on 14 reviews, and has 42 subscribers.

You will learn about Six tips to increase return on investment with marketing analytics Three strategies for improving your marketing analytics The five key ingredients of marketing analytics The marketing analytics process: main steps to market analytics success Nine ways to make your marketing analytics actionable Key marketing analytics techniques Five critical elements for successful customer analytics Tip for improving your customer analytics strategy How to use customer analytics the right way Marketing strategies for your business Marketing analytics mistakes to avoid Components of marketing analytics This course is ideal for individuals who are Companies, managers, business consultants, entrepreneurs, instructors, self employed, customers, CEO, business professionals, business students, marketers, directors It is particularly useful for Companies, managers, business consultants, entrepreneurs, instructors, self employed, customers, CEO, business professionals, business students, marketers, directors.

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Summary

Title: Marketing Analytics And Customer Foundation

Price: $34.99

Average Rating: 4.2

Number of Lectures: 56

Number of Published Lectures: 56

Number of Curriculum Items: 56

Number of Published Curriculum Objects: 56

Original Price: $99.99

Quality Status: approved

Status: Live

What You Will Learn

Six tips to increase return on investment with marketing analytics
Three strategies for improving your marketing analytics
The five key ingredients of marketing analytics
The marketing analytics process: main steps to market analytics success
Nine ways to make your marketing analytics actionable
Key marketing analytics techniques
Five critical elements for successful customer analytics
Tip for improving your customer analytics strategy
How to use customer analytics the right way
Marketing strategies for your business
Marketing analytics mistakes to avoid
Components of marketing analytics

Who Should Attend

Companies, managers, business consultants, entrepreneurs, instructors, self employed, customers, CEO, business professionals, business students, marketers, directors

Target Audiences

Companies, managers, business consultants, entrepreneurs, instructors, self employed, customers, CEO, business professionals, business students, marketers, directors

Marketing analytics is the practice of managing and study metrics data in order to determined the return of investment of marketing efforts like calls-to-action, blog post, channel performance, and thought leadership pieces, and to identify opportunities for improvement. In business wise by tracking and reporting on business performance data, diagnostic metrics, and leading indicators metrics, this will let marketers to be able to provide answers to the analytical questions that will be significant and vital to the stakeholders. In this current competing business time, the more technology develops, the more time and budget is being allocated to chief marketing officers so that they can understand the performance and growth influence of their marketing efforts in the business environment. Currently there is a recent survey that is being predicted that marketing spending will will increase to 200% in the next three years ahead. Most of the times some marketing teams struggle to demonstrate credibility in most situation but with the adoption of strategic marketing analytics this can make it very easy to show on the return of investment.

In any serious organization establishing the clear marketing objectives and goals is very important in ensuring that resources are being spent on specific responsibilities, in such case there can be accountability in that in case money is allocated to a particular promotion its the duty of the marketing team to account for the return on investment of the activities that the money was used for. There should be a very good system in place to create return on investment tracking plan, which will ensure that investments are than in the right way with the right accountability process and procedures.

We must also understand that marketing analytics will never achieved its purpose when there is lack of experience and knowledge on the part of both the implementer s and employees, in this case management must ensure that the rightful change processes are done to bring everybody on board.

Course Curriculum

Chapter 1: Introduction

Lecture 1: Introduction

Lecture 2: What is marketing analytics

Lecture 3: Types of marketing analytics

Lecture 4: Marketing analytics mistakes to avoid

Lecture 5: The benefits of marketing analytics

Lecture 6: Component of marketing analytics

Chapter 2: The Five Key Ingredient Of Marketing Analytics

Lecture 1: Culture

Lecture 2: Skills

Lecture 3: Structure

Lecture 4: Data

Lecture 5: Technology

Chapter 3: The Marketing Analytics Process: Main Steps To Market Analytics Success

Lecture 1: Determine the objective function of marketing analytics

Lecture 2: Connect the data across department

Lecture 3: Set up the rules and analytics techniques

Lecture 4: Build the analytics strategy and actionable tasks

Lecture 5: Build a professional analytics team

Chapter 4: Six Tips To Increase ROI With Marketing Analytics

Lecture 1: Establish a marketing objectives

Lecture 2: Set ROI goals

Lecture 3: Focus metrics that matter

Lecture 4: Create an ROI hacking pan

Lecture 5: Use analytics tools

Lecture 6: Experiment with tactics

Chapter 5: Three Strategies For Improving Your Marketing Analytics

Lecture 1: Lack of knowledge and experience

Lecture 2: Lack of sophisticated tools

Lecture 3: Limited data access

Chapter 6: Nine Ways To Make Your Marketing Analytics Actionable

Lecture 1: Identify which topics to blog about

Lecture 2: Refine your SEO strategy

Lecture 3: Decide which social media sites to spend your time on

Lecture 4: Determine email frequency

Lecture 5: Decide which content to use in lead nurturing campaigns

Lecture 6: Segment your email communications

Lecture 7: Improve your calls – to – action and landing pages

Lecture 8: Score and prioritize your leads for sales

Lecture 9: Focus on the marketing channels that actually work

Chapter 7: Seven Key Marketing Analytics Techniques

Lecture 1: Set up conversion goals for important events

Lecture 2: Integrate data from all your marketing platforms

Lecture 3: Track users by funnel

Lecture 4: Use UTM parameters

Lecture 5: Create re-marketing audiences

Lecture 6: See which pages have the most user scroll – depth

Lecture 7: Analyze your traffic by marketing channel

Chapter 8: Five Critical Elements For Successful Customer Analytics

Lecture 1: Marketing and sales strategy

Lecture 2: Data and infrastructure

Lecture 3: Deep data science expertise

Lecture 4: Measuring results

Lecture 5: Integration and execution

Chapter 9: 5 Tips For Improving Your Customer Analytics Strategy

Lecture 1: Create targeted customer segments

Lecture 2: Improve personalized offers and experience

Lecture 3: Optimize results from execution channels

Lecture 4: Make better data – driven decisions

Lecture 5: React to external factors quickly

Chapter 10: How To Use Customer Analytics The Right Way

Lecture 1: Customer retention

Lecture 2: Increase sales and profitability

Lecture 3: Customer engagement

Lecture 4: Walk in the customers shoes

Chapter 11: Marketing strategies for your business

Lecture 1: Marketing strategies for your business

Instructors

Eric Yeboah
MBA/ PGDip

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4 stars: 0 votes
5 stars: 12 votes

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