Marketing Analytics Mastery: From Strategy to Application

Marketing Analytics Mastery: From Strategy to Application, available at $94.99, has an average rating of 4.52, with 73 lectures, 7 quizzes, based on 1067 reviews, and has 7210 subscribers.

You will learn about How to choose meaningful metrics How to measure the impact of your marketing efforts How to test and optimize marketing activation How to develop a data strategy What are the different types of marketing measurement How to choose the right tools How to measure the ROI of your marketing efforts How to create a visual map of a campaign plan for more effective measurement planning This course is ideal for individuals who are Entrepreneurs or Marketing executives or managers or Brand executives or managers or Product owners or PR and communications professionals or Students planning to enter the marketing or data analytics field or Anyone involved in marketing or communications! It is particularly useful for Entrepreneurs or Marketing executives or managers or Brand executives or managers or Product owners or PR and communications professionals or Students planning to enter the marketing or data analytics field or Anyone involved in marketing or communications!.

Enroll now: Marketing Analytics Mastery: From Strategy to Application

Summary

Title: Marketing Analytics Mastery: From Strategy to Application

Price: $94.99

Average Rating: 4.52

Number of Lectures: 73

Number of Quizzes: 7

Number of Published Lectures: 69

Number of Published Quizzes: 7

Number of Curriculum Items: 80

Number of Published Curriculum Objects: 76

Original Price: $199.99

Quality Status: approved

Status: Live

What You Will Learn

How to choose meaningful metrics
How to measure the impact of your marketing efforts
How to test and optimize marketing activation
How to develop a data strategy
What are the different types of marketing measurement
How to choose the right tools
How to measure the ROI of your marketing efforts
How to create a visual map of a campaign plan for more effective measurement planning

Who Should Attend

Entrepreneurs
Marketing executives or managers
Brand executives or managers
Product owners
PR and communications professionals
Students planning to enter the marketing or data analytics field
Anyone involved in marketing or communications!

Target Audiences

Entrepreneurs
Marketing executives or managers
Brand executives or managers
Product owners
PR and communications professionals
Students planning to enter the marketing or data analytics field
Anyone involved in marketing or communications!

Feeling overwhelmed with your marketing data? You’re not alone! 83% of marketers say they struggle “to adapt to the volume of data” created by their marketing efforts, while 80% feel that there are “too many performance metrics” to keep track of. Today, it’s essential for everyone to possess a foundation in data literacy. Whether you’re an analyst, a brand manager, creative, or even a CMO, understanding how to collect, interpret and action your marketing data is quickly becoming the standard, rather than the exception.

I designed this course based on more than 10 years of knowledge and experience working directly in the field of data analytics and market research. We’ll cover everything from theory to application, to ensure you’re equipped with the knowledge to make sense of your marketing data and make logical, data-driven decisions both quickly and consistently.

With 17 hours of video across 50+ lectures and 40 downloadable resources, this course is packed with everything you need to learn in order to become an analytics PRO. Some of the things you’ll learn include:

Fundamental concepts in marketing and the measurement of marketing
What are some of the most common measurement platforms, from web and app analytics to email marketing measurement
How to build an analytics strategy within your business
How to map out a marketing campaign user journey for more effective measurement
How to select the right metrics based on your business objective
How to identify and set benchmarks for your metrics
How to optimize your marketing through data and experimental testing
How to measure returns on marketing investment

Course Curriculum

Chapter 1: Course Introduction

Lecture 1: About the Instructor

Lecture 2: What the Course Will Cover

Chapter 2: Marketing Analytics Strategy

Lecture 1: Why We Measure?

Lecture 2: The Importance of Measuring What Matters

Lecture 3: What is a Data Strategy?

Lecture 4: Tips to Improve Your Data Strategy

Lecture 5: Creating an Analytics Roadmap

Lecture 6: Campaign Journey Mapping for Better Measurement Planning

Lecture 7: Live Demo of Campaign Journey Mapping (MAP)

Lecture 8: Step by Step Guide for Creating a Campaign Journey MAP

Lecture 9: Importance of Omni-Channel Measurement

Lecture 10: How to Choose the Right Measurement Tools

Chapter 3: Metrics

Lecture 1: Understanding Metrics

Lecture 2: How to Choose the Right Metrics and KPIs

Lecture 3: Marketing Metrics eBook

Chapter 4: Case Study & Activity #1

Lecture 1: Case Study #1: Briefing & Activity

Lecture 2: Case Study #1: Metrics Identified

Lecture 3: Case Study #1: Unpacking Custom Metrics

Lecture 4: Case Study #1: Data Analysis Activity

Lecture 5: Case Study #1: Data Analysis Activity Answers

Chapter 5: Web Analytics

Lecture 1: Intro to Web and App Analytics

Lecture 2: How to setup Google Analytics 4 (GA4)

Lecture 3: How to use the Google Analytics 4 (GA4) dashboard

Lecture 4: Create and edit custom reports in Google Analytics 4 (GA4)

Lecture 5: Data retention setting in GA4

Lecture 6: How to use data explorations in GA4

Chapter 6: Social Media Analytics

Lecture 1: Intro to Social Media Monitoring

Lecture 2: DEMO: Social Media Monitoring with Sprout

Lecture 3: Intro Owned Social Analytics

Lecture 4: Meta Business Suite Insights dashboard

Lecture 5: Exporting Data from the Meta Business Suite

Lecture 6: Engaged Users Metric is now available in the Meta Business Suite

Lecture 7: DEMO: Using a 3rd Party Tool for Owned Social Analytics

Chapter 7: Online Advertising Analytics

Lecture 1: Intro to Online Advertising Analytics

Chapter 8: Online Surveys

Lecture 1: Intro to Online Surveys

Lecture 2: Measuring Campaign Effectiveness via Online Surveys

Chapter 9: Email & CRM Analytics

Lecture 1: Intro to Email Marketing Analytics

Lecture 2: Intro to CRM Analytics

Chapter 10: Types of Measurement Quiz

Chapter 11: Benchmarks

Lecture 1: Understanding Marketing Benchmarks

Lecture 2: The 20% Rule – When to Take Action on Your Data

Chapter 12: Engineering Data

Lecture 1: What is Data Engineering?

Lecture 2: Examples of Instrumentation

Lecture 3: Tracking Inbound Links with UTM Parameters

Lecture 4: Link builder tool for bulk creation

Lecture 5: Finding UTM reports in Google Analytics

Lecture 6: Advanced UTM reports in GA4 and intro to data explorer

Chapter 13: Case Study & Activity #2

Lecture 1: Case Study #2: Briefing & Activity

Lecture 2: Case Study #2: Metrics Identified

Lecture 3: Case Study #2: Unpacking Custom Metrics

Lecture 4: Case Study #2: Data Analysis Activity

Lecture 5: Case Study #2: Data Analysis Activity Answers

Chapter 14: Marketing Optimization

Lecture 1: Intro to Marketing Optimization

Lecture 2: Approaches to Optimization

Lecture 3: Optimization Through the Historical Analysis Apparoach

Lecture 4: Mini Case Study: Historical Analysis Applied

Lecture 5: Optimization Through Experiments-Based Approach

Lecture 6: How to Run an A/B Test

Lecture 7: How to Calculate Sample Size for an A/B Test

Lecture 8: How to Calculate the Statistical Significance of an A/B Test

Chapter 15: Reporting & Analysis

Lecture 1: Reporting Framework to Guide How You Share Data

Lecture 2: When do you Need an Automated Dashboard?

Lecture 3: How to Create a Dashboard in Google Looker Studio (formerly Data Studio)

Lecture 4: Thinking Beyond Traditional Dashboards

Lecture 5: Learning the Basics of Data Analysis

Chapter 16: Measuring ROI

Lecture 1: Understanding ROI

Lecture 2: Mini Case Study: When marketing returns go beyond financial ROI

Lecture 3: ROI Activity: Overview

Lecture 4: ROI Activity: Answers

Chapter 17: Course Wrap-up

Lecture 1: Course Recap & Key Takeaways

Instructors

Stephen Tracy
Award Winning Data Analyst, Storyteller, COO, 10+ Years XP

Rating Distribution

1 stars: 7 votes
2 stars: 17 votes
3 stars: 92 votes
4 stars: 328 votes
5 stars: 623 votes

Frequently Asked Questions

How long do I have access to the course materials?

You can view and review the lecture materials indefinitely, like an on-demand channel.

Can I take my courses with me wherever I go?

Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don’t have an internet connection, some instructors also let their students download course lectures. That’s up to the instructor though, so make sure you get on their good side!

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